Manager - Digital Marketing Manager

About us

xPay is a Y Combinator backed international payments company building an international payment gateway focused on cross-border payments — making it dramatically easier for businesses to move money across borders. Our customers are B2B SaaS companies who need fast, reliable, and cost-effective payment infrastructure to serve global users.These businesses are increasingly moving their international volumes from billion dollar companies to xPay as we expand our footprint across 180+ countries and support 25+ currencies. Since January 2025, we have grown 73× and now process over 1 million transactions every month.

Cross-border payments is a [$200 trillion] market. Our top customers — including Publicly Listed, Series D and Series E companies across various sectors like EdTech and Travelling — processing millions through us every month.

The Role

We're looking for an Associate- Sales & Marketing to own and scale our top-of-funnel pipeline. This is a hands-on role for someone who has thrived in an early-stage or small-team environment and gets energized by hitting (and exceeding) pipeline targets.

What You'll Do

• Build and execute high-volume outbound campaigns across LinkedIn, email, and cold calling (50–100+ dials/day) to generate qualified leads and book meetings
• Research target industries, map accounts, and refine ICP and buyer personas — uncovering pain points, buying signals, and the right people to reach out to
• Set up, manage, and optimize email and LinkedIn automation sequences using tools like Apollo, Lemlist, Instantly, Smartlead, Outreach, or similar
• Source and enrich prospect lists, A/B test messaging and sequences, and continuously improve response and conversion rates
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• What We're Looking For
• 1–3 years of experience in demand generation, SDR/BDR, or outbound sales — preferably at an early-stage startup or on a small team where you owned outcomes end-to-end
• Proven track record of high-volume cold calling — comfortable on the phone every day, handling objections in real time, and consistently booking meetings
• Strong market research skills — able to identify ICP, build targeted account lists, and uncover buyer signals using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Clay
• Hands-on experience with LinkedIn and email automation tools - Waalaxy, Instantly etc, plus demonstrable success generating qualified leads (bring numbers: meetings booked, response rates, SQLs sourced)
• Why this role is interesting
• One of fintech's largest, most underserved categories. Real, painful problems.
• Direct access to founders. Real influence on product. Clear path to build and lead the sales team.
• Meaningful equity. Founding team member — we treat the role that way.

We are looking for an experienced and dynamic Senior Business Analyst to join our growing team. If you have strong analytical skills and a passion for delivering data-driven solutions, we’d love to connect with you!

📍 Position: Business Analyst

📌 Location: Mohali - 8B

🕒 Experience: 3+ Years

🔹 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

• Requirements Documentation: Develop, manage, and maintain BRD, FRD, and SRS documents to ensure clear understanding and alignment among stakeholders.
• Wireframing: Create detailed wireframes and process flows to visualize project workflows and user interfaces using tools like Figma.
• Project Task Creation & Management: Plan, assign, and track project tasks to ensure timely and successful delivery.
• User Acceptance Testing (UAT): Lead and coordinate UAT activities to validate that solutions meet defined business requirements.
• Stakeholder Collaboration: Work closely with cross-functional teams and clients to ensure smooth communication and project execution.
• Process Improvement: Identify gaps in existing processes and implement improvements to enhance operational efficiency.

🔹 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐒𝐤𝐢𝐥𝐥𝐬:

• Strong analytical and problem-solving abilities.
• Excellent communication and documentation skills.
• Proficiency in tools such as JIRA, Asana, and Figma.
• Strong understanding of SDLC and Agile methodologies.
• Experience with data visualization tools like Power BI and Excel (preferred).

DESIRED SKILLS: React.js, JavaScript, Redux, RESTful APIs, TypeScript

JOB SUMMARY
Thorough understanding of React.js and its core principles
Experience with popular React.js workflows (such as Flux or Redux)
Familiarity with newer specifications of EcmaScript
Familiarity with RESTful APIs
Knowledge of modern authorization mechanisms, such as JWT Web Token
Familiarity with modern front-end build pipelines and tools
Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
Ability to understand business requirements and translate them into technical requirements
A knack for benchmarking and optimization
Familiarity with code versioning tools (such as Git, SVN, and Mercurial)
Familiarity with any ReactJS testing framework is plus

• Responsible for handling Imports/ exports/ shipping Documentations in Banks
• Knowledge of L/ c Documentation for Import and Export & coordinate banker for the Same
• Responsible for Account Payables and Receivables , GST filings & Accounting

Roles and Responsibilities:

• Understand and troubleshoot technology problems and offer solutions
• Understand the technology infrastructure and Application architecture end to end
• Code review for the source code delivered by team
• Understand the business requirements and deliver it through outsourced team
• Support/lead new technology initiatives and related technology deliveries
• Take part in evaluation of new products, POC, Time bound RND and solution deliveries
• Manage teams (both internal and external)/projects within given cost and time
• Plan, execute, track and report progress of initiatives taken up
• Adopt new processes/ improve existing processes to deliver better business solutions
• Adhere to quality / info-security guidelines and processes including maintain adequate documentation
• Attend review meetings, business user meetings, IT meetings etc

• Minimum qualification required is Graduation in computers / electronics with an experience of 2-6 years
• Require good written and spoken communication skills
• Require ability to lead a team and manage delivery with help of partners.
• Require hands on experience in developing applications with Angular, .Net Core, Asp.Net, MVC, SQL and Node JS.
• Require proven abilities to analyze, debug and find solution to technology issues
• Require process orientation, ability to adopt new processes and improve existing processes on ongoing basis
• Require experience in developing responsive web applications
• Require hands on experience in scaling/load balancing applications
• Require hands on experience in writing queries on SQL technologies
• Require knowledge of Windows operating systems
• Passion to learn and work on any technology

What you need to have:

Responsibilities:

• Conceptualize and define product vision, create the roadmap and drive its execution
• Define, track and improve the key product metrics
• Think analytically about workflows and the impact of product features on conversion
• Collaborate with cross-functional teams like product managers, developers, designers, marketing and SEO to drive the product execution
• Develop and provide thought leadership in the user experience across devices.
• Leverage available insights like market analysis, customer feedback, site metrics, and usability findings
• Prioritize the features based on user requirements and cost benefit analysis
• A keen, flexible and aggressive intellect with superb conceptual thinking, analytical and problem-solving skills
• Ability to work with diverse teams across the organization
• Be the brand custodian and ensure design guidelines are followed for digital communications
• Design sprints and conduct daily scrums with the team

Requirements:

• Excellent understanding of product development life cycle
• Deep understanding of how your products work, know every step of the funnel.
• You'll be expected to delve deep into datasets, build dashboards and design and accurately measure experiments
• Excellent experience in creating product roadmap, optimization chart & prioritization sheet
• Good knowledge of tech, design, SEO & marketing
• Strong hand on analytical tools like Google Analytics, Mixpanel, Clevertap, Redash etc
• Strong interpersonal skills with the ability to communicate upwardly to top management and downward to a wide range of audiences, especially tech teams
• Must be self-directed and motivated and able to multitask in a fast paced environment
• Excellent skills in prototyping tools such as Balsamiq, Adobe XD, Just In Mind, etc
• SQL knowledge is a must
• Ability to rapidly visualize/prototype concepts
• Ability to AB test prototypes and conduct experiments
• Ability to provide deliverables within specified deadline with a quality bar
• Excellent team orientation and communication skills
• Experience in hospitality domain is a plus Experience
• 4+ years of product management experience
• 6+ years of overall experience
• Programming knowledge is a plus
• Bachelors' degree in Engineering
• MBA is a plus
• Salary range is flexible based on interview performance and relevant experience

• Directly impact revenue generation
• Advise patients about the service through structured way.
• Understand patients profile & problems to explain the benefits 
• Hand holding the patients throughout their journey