Digital Marketer

• Proficiency in English
• Good in On page and Off page SEO
• Handle Social Media
• Able to perform on Google Analytics
• Analyze and Generates a report
• Keyword research

Our client is a leading nature-based personal care products company backed by a Private Equity firm. It manufactures and markets Ayurveda/nature-based hair and skincare products under a well-known brand known for its commitment to marry the principles of Ayurveda with the best of natural ingredients to deliver outstanding products to customers across the globe.

Responsibilities:

● Responsible for user acquisition efforts end to end for mobile games and GTM strategy

and market penetration

● Collaborate with Game development team to understand the opportunities to improve

the game and thus increasing the organic installs/WOM/ virality quotient of the game

● Understanding the latest market trends and behavioral insights from UA standpoint and

feeding them back into game development team

● Identifying the areas of improvement in onboarding experiences and working with game

development team to improve those areas and thus leading to higher ROAS of the

campaigns

● Setting up accounts across leading digital ad networks and MMPs and establishing a

good relationship with the third party stakeholders

● Establishing credit lines with ad networks and cracking business deals at attractive

pricings

● Running multiple ad campaigns across various ad formats at the same time globally

● Setting up the data flow pipeline for entire UA system and building visualization layer on

top of it

● Monitoring ad campaigns across networks and games to manage paid UA scale without

hurting profitability

● Brainstorming and coming up with innovative ways to test marketing campaigns and thus

eventually cracking the mantra for success in the cluttered digital UA landscape

● Scaling up the campaigns to deliver higher installs, with good quality at an impressive

cost-per-acquisition

● Finding niche distribution channels/partners to diversify the risks involved

● Building a team of marketing Managers, Account managers, Analysts and Graphic

designers, Graphic composers/editors, and marketing communications team

● Handling performance appraisals for the team

Candidate we are looking for:

● 3+ years of digital Marketing experience. Global

markets UA knowledge would be a plus

● Hands on experience in creating campaigns, running liveops on UA and managing

marketing budgets greater than 25mn USD per annum

● Deep knowledge on dashboards of advertising platforms, MMPs and other performance

tools

● Great analytical experience to understand the performance of campaigns and ability to

drive behavioral insights through data

● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy

changes, GDPR, and other regulations)

● Capable to foresee behavioral patterns and convert them into unique differentiable

marketing campaigns

● Strong negotiation skills to convert new accounts, business deals, partnerships

● Ability to come up with both macro and micro opportunities and breaking down the

macro opportunities into achievable micro opportunities

● Real experience on hiring raw talent and coaching them to become rockstars in terms of

both skill and personality and eventually to become great leaders of the company.

● A personality with a strong bias towards execution without neglecting/ignoring/ affecting

values and team mates of the company

1. Research, Implementing, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

Promotion & Influencer Marketing: PAID AD EXPERT

“Strategy, Plan and Process make a digital campaign more effective to perform better.

Only operational understanding or knowledge of tools won’t give any results any more”

If that’s what you also have think, then we are looking for you as our – Paid Ad Expert

Job Essence- Paid Ad Expert

Work Profile-

• Set up Optimize |Management of Paid campaigns
• A) Search Engine driven (Google/Bing/ Campaign Specific)
• B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)

2.Deep understanding of digital marketing concepts , brand management and demand generation.

3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.

4.Own, manage and grow digital channel outreach for clients.

5.Online Reputation Management process and structure.

6.Email, WhatsApp, Telegram Marketing and Analytics

Must-Have-

• Strong with analysis and observation .
• Focuses on activity leading to Productivity
• More of intelligence over Mechanical working
• Excellent communication skills in hindi and english
• Excellent team player with mindful and problem solving approach towards work.
• Empathetic and Compassionate
• Understanding towards client requirements
• Ability to work in multiple clients and campaigns scenario with process driven attitude
• Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
• Team Player as well as Team manager capability.

Experience- 3-10 years

Industry

• Marketing & Advertising

Employment Type

Full-time

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

Key Requirements:

• Prior experience in content marketing, content growth, and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Responsibilities:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads
• Certification is Google AdWords and Analytics is preferred

Experience:1-3 years of experience in;

• Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically
• Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms
• General Knowledge:
• Understanding of PPC Campaigns
• Understanding of advertising on Google, Facebook, Linkedin, and Twitter

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.