SEO Manager

About The Role:

Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:

• Manage active campaigns, test and optimise
• Conduct keyword research and create audiences for targeting
• Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
• Track KPIs to assess performance and pinpoint potential issues
• Find new opportunities to improve results
• Stay up to date with PPC (Pay per click)

Requirements

• Keyword Analysis
• On-Page Optimization
• Off Page Optimization
• SEO Tools
• Site Analysis
• Google Search Console
• Local Business SEO

• Job Type: Full-time
• Experience: 3+ year (Preferred)
• Excellent client servicing skills
• Computer proficiency
• Ability to interact with varied cultures
• Energetic, Confident, and Motivated & Self- driven
• Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
• Salary: Up to 25K

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

What you will do:

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

 

Desired Candidate Profile

What you need to have:

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

Job Title – Performance Marketing Manager: (Ecommerce)

• Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
• Experience with the principles of creating an advertising campaign; composing audience
• targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user Experience with A/B and multivariate
• experiments.
• Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
• Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
• Use a data-driven approach to manage campaigns and derive insights on strategy and
• performance.
• Track and Manage marketing spend efficiently and effectively across channels including
• Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
• Set up daily performance reports to analyze the performance and optimize
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
• When applicable, also Can write direct ad copy that is built to convert.
• Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
  Reporting Structure:

• This position reports of Marketing Head.
  
  Job Specification:
  
  
• MBA/Postgraduate in Marketing or any other related field.
• At least 3 to 5 years of experience in Digital or Social Media
• A stronghold on Web Analytics, A/B Testing, and metrics-driven
• Strong analytical
• Attention to detail and the ability to effectively multi-task in a deadline-driven
• Excellent verbal and written communication
• High levels of integrity, autonomy, and self-motivation.
• Comfort in a fast-paced, entrepreneurial, start-up
• High levels of proficiency with Excel/Google Sheets and PowerPoint/Google

We are looking for a dynamic, energetic intern who is eager to learn about social media and digital marketing by assisting various departments.

 

You'll learn about

● Building and executing social media strategy through competitive and audience research

● Setting up and optimizing company pages within each social media platform

● Create editorial calendars and syndication schedules

● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

 

What we need from you?

● Energetic attitude

● Ready to learn new things

● Knows the basics and algorithm of social media platforms

● Creative about copywriting and hashtags

● Open to share ideas and innovative

● Aware about latest social media marketing campaigns and moment marketing.

● Good communication skills

 

Stipends will be paid and if candidate is extra-ordinarory then he/she can be our full time employee.

 

Responsibilities

* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement

The company specializes in business and digital transformation projects, helping ventures take their journey to the next level by assisting them with their business and financial planning, product strategy and roadmap, UI/UX and product development, and achieving their marketing and business goals.

It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.

We work with most ventures in three specific areas:

- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design

- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.

- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.

Responsibilities:

- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.

- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing

- Excellent written communication and keyword research capabilities

- Should be able to prepare and manage a digital marketing plan and budget

- Oversee social media accounts and have hands-on experience with online reputation management tools

- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics

About Camp K12 (https://campk12.com/): Camp K12 is an ed-tech startup founded by an MIT/Harvard computer science grad and the ex-CEO of Apple India, bringing coding and 21st-century skills to students Age 6 - 18 around the globe, via LIVE online courses and in-person programs. We were India's first coding bootcamp for school kids in 2011, and today are a leader in the K-12 education space, making cutting-edge tech like AI, 3D/Virtual Reality programming, Web & Mobile App Development, accessible to young students via our custom-built technology platforms. We've taught over 50,000+ students, worked with 200+ schools nationwide, and collaborated with institutions like Google, Adobe, IIM Bangalore, IIT Delhi, and more to inspire an entire generation of young makers and doers. We are actively recruiting across all functions -- marketing, sales, BD, design, software development. If you share our vision for redefining school education, come and join us. Learn more: https://campk12.live Job Description : Need a dynamic digital marketing personality with solid written and verbal English communication skills, with at least 1 to 2 years of experience in all aspects of Social Media and Digital marketing, preferably for a start-up or technology education company. The candidate must have demonstrated success in designing and executing the social media campaigns resulting into measurable outcome and social media outreach. In addition to the attractive salary, this position carries big Bonus associated with Lead generation and Engagement metrics. Who can apply: - Excellent spoken & written communication - 1-2 years of work experience as a digital/social media marketer - Has good exposure to the latest technologies in ed-tech space - Self-driven & motivated - Has in-depth understanding of the social media platform Benefits - Personal development under the hands of an experienced team - Opportunity to grow with the company, we are growing ~10X YoY - High energy work culture - Great perks

KidNurture is a software startup working in pediatric healthcare . We are currently supported by CNBCTV18, facebook and Nasscom 10000 startups.