Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Performing research and data analysis in coordination with the client business needs and optimising website content accordingly.
- Providing SEO analysis of websites and web pages.
- Performing research and analysis on competitor ranking positions.
- Providing recommendations and strategies for content development in coordination with SEO goals.
- Implementing link building campaigns in coordination with client SEO goals.
- Assisting in preparing content strategies for posting in different platforms
- Establishing partnerships at scale for link building
- Monitoring client Analytics Dashboard and prepare reports for clients in easy to understand format.
- Working closely with technical team to meet client goals.
- Tracking and evaluating SEO performance of clients across all major search engines.
- Keeping abreast with latest trends in SEO as well as new marketing tools entering
- Maintaining quality standards of work output of SEO technical and content team.
What you need to have:
- 4 to 6 years previous experience in SEO, Digital marketing
- Experience in various SEO techniques and tools
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks.
- Proficient computer skills, including Microsoft Office Suite
Similar jobs
We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.
SEO Executive Responsibilities:
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content will be a plus point
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
SEO Executive Requirements:
- Extensive experience in SEO.
- Working knowledge of Google Analytics.
- Good knowledge of backlink analysis.
- At least six months to one year’s experience in the field of SEO/SEM.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- High-quality reporting, copywriting, and analytic skills.
- A detailed understanding of PR in order to get the client’s message heard.
- A desire to understand what drives Google’s algorithms.
- A commitment to keeping your skills and knowledge up to date.
About The Role:
Our dream Digital Marketer will be responsible for executing a variety of tasks, including keeping our paid channels up-to-date and running plenty of experiments. This role demands a lot of research and frequent troubleshooting. You will need strong problem solving skills in an area where answers are rarely obvious!
Typical Daily Duties:
- Manage active campaigns, test and optimise
- Conduct keyword research and create audiences for targeting
- Work on the copy and creatives for the ads independently or in conjunction with our designers (e.g. image ads, banners, videos, etc.)
- Track KPIs to assess performance and pinpoint potential issues
- Find new opportunities to improve results
- Stay up to date with PPC (Pay per click)
Requirements
- Keyword Analysis
- On-Page Optimization
- Off Page Optimization
- SEO Tools
- Site Analysis
- Google Search Console
- Local Business SEO
- Job Type: Full-time
- Experience: 3+ year (Preferred)
- Excellent client servicing skills
- Computer proficiency
- Ability to interact with varied cultures
- Energetic, Confident, and Motivated & Self- driven
- Working Days: Mon to Fri and 1st, 3rd and 5th Sat off
- Salary: Up to 25K
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
- Creating, managing and guiding a team of digital marketing specialists
- Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
- Crafting digital or online marketing strategies and thus contributing towards the increase in business
- Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
- Extensively being involved in budgeting and planning of the company’s digital marketing division
- Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
- Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
- Obtaining and constantly working on the feedback being received on the current digital marketing platforms
- Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
- Working closely with various internal as well as external stakeholders
Desired Candidate Profile
What you need to have:- Graduation is a must. MBA is desirable
- Relevant work experience of 5 – 8 years in Digital Marketing is a must
- Experience of creating and handling a team is a must
- Excellent communication and listening skills
- Ability to analyze, multi-task and good time management skills
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage Organic as well as paid channels
- Set targets and build strategies to help achieve them
- Create and test content, blogs, and ads for operational efficiency
- Create and optimize landing pages to increase signups
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- 4+ years of experience in Digital Marketing or a similar position preferred
- Experience in B2B, eCommerce and SaaS is preferred
- Relevant Bachelor's degree preferred
- Great design sense is a must for this position
- Proven experience building campaign strategies from scratch and executing them
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data
- Experience working with international markets is preferred
Performance Marketing
at Aza Fashions
Job Title – Performance Marketing Manager: (Ecommerce)
- Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
- Experience with the principles of creating an advertising campaign; composing audience
- targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
- Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
- Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user Experience with A/B and multivariate
- experiments.
- Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
- Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
- Use a data-driven approach to manage campaigns and derive insights on strategy and
- performance.
- Track and Manage marketing spend efficiently and effectively across channels including
- Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
- Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
- Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
- Set up daily performance reports to analyze the performance and optimize
- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
- Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
- When applicable, also Can write direct ad copy that is built to convert.
- Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
Reporting Structure:
- This position reports of Marketing Head.
Job Specification: - MBA/Postgraduate in Marketing or any other related field.
- At least 3 to 5 years of experience in Digital or Social Media
- A stronghold on Web Analytics, A/B Testing, and metrics-driven
- Strong analytical
- Attention to detail and the ability to effectively multi-task in a deadline-driven
- Excellent verbal and written communication
- High levels of integrity, autonomy, and self-motivation.
- Comfort in a fast-paced, entrepreneurial, start-up
- High levels of proficiency with Excel/Google Sheets and PowerPoint/Google
We are looking for a dynamic, energetic intern who is eager to learn about social media and digital marketing by assisting various departments.
You'll learn about
● Building and executing social media strategy through competitive and audience research
● Setting up and optimizing company pages within each social media platform
● Create editorial calendars and syndication schedules
● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
What we need from you?
● Energetic attitude
● Ready to learn new things
● Knows the basics and algorithm of social media platforms
● Creative about copywriting and hashtags
● Open to share ideas and innovative
● Aware about latest social media marketing campaigns and moment marketing.
● Good communication skills
Stipends will be paid and if candidate is extra-ordinarory then he/she can be our full time employee.
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
Digital Marketing Executive
at A business and digital start-up company
It also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.
We work with most ventures in three specific areas:
- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design
- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.
- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.
Responsibilities:
- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.
- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing
- Excellent written communication and keyword research capabilities
- Should be able to prepare and manage a digital marketing plan and budget
- Oversee social media accounts and have hands-on experience with online reputation management tools
- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics
Social Media Marketing Executive (1-2 yrs)
at Camp K12