Digital Marketing Strategist

Marketing Automation Intern (WhatsApp, CRM & Tracking)

Company: Miror – Women’s Hormonal Health Platform

 Duration: 1 year

 Location: On-Site (Bengaluru

 Stipend: ₹20,000/ month

About Miror

At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.

This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.

For too long, menopause has been surrounded by silence, stigma, and resignation.

Miror exists to change that — through science, technology, and empathy.

We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.

Our Work So Far

Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.

We’ve:

Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.

Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.

Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.

Launched industry-first programs, including:

Tiara – India’s first rewards program for women in midlife.

HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.

All About You – a personalized wellness framework for holistic midlife health.

Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.

Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.

Role Overview

We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.

This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.

Key Responsibilities

Marketing Automation (Primary)

·        Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)

·        Translate customer journeys into automation logic and flow diagrams

Execute broadcast campaigns aligned with offers, product launches, and wellness themes

·        Work on user segmentation based on behavior, purchase history, and lifecycle stage

·        A/B test message copies, timing, and flow logic to improve engagement and conversions

Tracking & Analytics (Secondary)

·        Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events

·        Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)

·        Ensure automation flows and campaigns are correctly tracked end-to-end

·        Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs

·                     

Who Should Apply

·        Final year BBA / MBA (Marketing) students or recent pass-outs

·        Strong interest in CRM, lifecycle marketing, and automation

·        Basic understanding of Meta Ads, Google Ads tracking, and funnels

·        Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)

·        Analytical mindset and attention to detail

·        Interest in startups, D2C, health, or wellness brands is a plus

Good to Have (Not Mandatory)

·        Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)

Exposure to GA4 dashboards and conversion tracking

Copywriting skills for short-form WhatsApp messages

What You’ll Learn

·        End-to-end lifecycle marketing for a D2C health brand

·        WhatsApp automation at scale

·        Real-world pixel & GTM event management

·        How tracking, automation, and performance marketing connect to LTV and retention

What We Offer:

·        Attractive incentive-linked pay structure.

·        An opportunity to grow with one of India’s most promising FemTech startups.

·        Work on a mission that is positively transforming millions of lives.

·        A dynamic, inclusive, and purpose-driven work culture.

·        Growth opportunities and learning across health, wellness, and tech verticals.

Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Miror Therapeutics Pvt. Ltd

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

NOTE- This is a contractual role for a period of 3-6 months.

Responsibilities:

● Set up and maintain CI/CD pipelines across services and environments

● Monitor system health and set up alerts/logs for performance & errors ● Work closely with backend/frontend teams to improve deployment velocity

● Manage cloud environments (staging, production) with cost and reliability in mind

● Ensure secure access, role policies, and audit logging

● Contribute to internal tooling, CLI automation, and dev workflow improvements

Must-Haves:

● 2–3 years of hands-on experience in DevOps, SRE, or Platform Engineering

● Experience with Docker, CI/CD (especially GitHub Actions), and cloud providers (AWS/GCP)

● Proficiency in writing scripts (Bash, Python) for automation

● Good understanding of system monitoring, logs, and alerting

● Strong debugging skills, ownership mindset, and clear documentation habits

● Infra monitoring tools like Grafana dashboards

1. 5+ years of experience with a minimum of 3 yrs in Automation
2. Mobile testing experience with strong basics, understanding of testing and shipping releases on these platforms - iOS, Android, and Web
3. Prior experience in creating optimal test strategy - functional, non-functional, analytics, and automation
4. Experience with relational database and SQL queries
5. Experience of working with JIRA
6. Prior experience in working with tools like -
   1. Figma
   2. Datadog
   3. AWS

Requirements

1.Proven experience managing digital advertising campaigns, with a focus on Google Ads, Instagram Ads, and other major platforms.

(Experience in edtech industry is a plus)

2. A results-driven mentality with a focus on delivering measurable outcomes and ROI

3.Creative Mindset & Strong Analytical skill to manage campaign performance

4,Knowledge of SEO principles and experience with search engine marketing (SEM) is a plus.

5.proficiency in digital advertising tools and platforms like google ads , google Analytics

6. Able to manage multiple projects simultaneously, and meet deadlines

7. ⁠Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

8. ⁠Basic Editing Skills

Responsibilities

1. Develop and execute digital advertising strategies tailored to promote our EdTech app and its features.

2.Manage all aspects of online advertising campaigns across various platforms, including but not limited to Google Ads, Instagram Ads, and facebook ads.

3.Conduct thorough market research and audience analysis to identify target demographics and refine targeting strategies.

4.Create compelling ad creatives, including copywriting and visual assets, that resonate with our audience and drive engagement.

5.Monitor campaign performance closely, analyzing key metrics such as CTR, CPA, and ROI, and adjust strategies accordingly to meet KPIs.

6.Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising, particularly within the EdTech sector.

7.Provide regular reports and insights on campaign performance, highlighting successes, challenges, and recommendations for improvement..

8. Given the requirement work on any tasks given by the marketing team

Below are the must-have's in the candidate:

1) 2+ years of experience in LabVIEW development or training

2) Must have fluent English

3) At least 1500 hours of experience programming in LabVIEW.

4) Minimum certification of National Instruments CLAD, Certified LabVIEW Developer or

higher credential preferred.

Behavioral Expectations:

1) Internally motivated, “self starter” type personality.

2) Reliable, can be trusted to work consistently on tasks without close supervision.

3) Able to work on tasks individually or as part of a small team.

4) A “life-long learner” that is willing to develop new skills and proficiencies.

Key Job Responsibilities:

• Expertise in handling out bound sales.
• Ability to communicate clearly with customers. 
• Identify potential customers to sell Taxmann’s products. Demonstrate them Products and Services.   Close sales deals and maintaining good customer rapport.
• Schedule feedback activities with existing clients to make sure they are satisfied and request referrals. Interact with customers to Cross sell products
• Follow and achieve sales goals on a monthly, quarterly and yearly basis
• CRM Operations is mandatory wherein one has to maintain customer’s record and the activities done for one single customer
• Excellent Customer service skills.
• Attend trainings to stay up to date with the specifications of new products and service offerings.

Job Requirements: