Digital Marketing Strategist

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

Responsibilities

We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):

● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)

● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions

● Drive initiatives to maximize LTV

● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis

● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth

Skills You’d be a great fit for the role if you display these qualities:

● Ability to drive data-backed business decisions for revenue growth

● Detail Oriented- Good at problem-solving skills

● Experience of working in unstructured environment and entrepreneurial in nature

• Action-oriented and energetic, with a focused and pragmatic approach to problem

Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)

Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.

Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.

Key Responsibilities:

1. Lead Generation:

• Identify and target potential customers through various digital channels.
• Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
• Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.

1. Performance Marketing:

• Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
• Implement A/B testing to refine ad copy, creative, and targeting strategies.

1. Content Creation:

• Contribute to the creation of engaging and compelling content for digital marketing campaigns.
• Brainstorm ideas for concept on new campaigns
• Collaborate with the content team to ensure alignment between content and performance marketing goals.

1. Analytics and Reporting:

• Compile and analyze data from various sources to generate reports on campaign performance.
• Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.

1. Research and Stay Updated:

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Research and recommend new approaches to enhance lead generation and performance marketing efforts.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong interest in digital marketing, lead generation, and performance marketing.
• Basic understanding of digital marketing concepts and platforms.
• Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Strong communication skills, both written and verbal.
• Proactive, self-motivated, and eager to learn.

Duration: 6 months(can be extended).

Location: Onsite

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

Job description

A Digital Marketing Executive’s day-to-day responsibilities include lead generation, marketing, handling social media accounts, organizing campaigns on social media platforms, responding to queries from customers with patience on all platforms. The executive must maintain a positive and professional attitude while handling the responsibilities.

Responsibilities:

• Lead generation and handing over the leads to sales department.
• Improve lead generation quality by research on new marketing channels.
• Plan, organize and execute offline and online marketing activities, independently.
• Compose persuasive and compelling content for marketing on various portals.
• Design and implement marketing and referral campaigns to increase leads.
• Establish new partnerships with marketing portals for lead generation.
• Manage social media accounts and improve brand awareness.
• Maintain track of your progress over time by creating monthly reports that summarize key metrics.
• Collaborate closely with the sales team to ensure that customers are being handled effectively and that deals are closing smoothly.

Qualifications:

·       Good communication skills with fluency in English language.

·       To have excellent knowledge of Microsoft Office, email and web searches, along with the ability to quickly and effectively learn new software packages

·       Any Graduate with experience of 2-3 years in relevant field is preferred.

·       Good understanding of CRM software, Property management tool.

·       Digital marketing certifications is a plus.

·       Ability to use Photoshop tools to edit photos appealing to customers.

·       Good experience in handling social media accounts

·       Good knowledge on marketing tools like buffer, hootsuite etc

About Company:

Spericle Group operates companies that specialize in student housing, property management services, construction and the hospitality services in Lincoln, UK for over 20 years. 

Salary:

150 - 200 INR per Hour

Timing: 1.30PM to 10.30PM

Job Type: Full-time

Benefits:

• Work from home

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)

Woliba is leading the way with a fully virtual, one-stop platform to help organizations small and large continue to drive success with company culture, morale and workplace wellbeing. We help companies enhance their employee experience with one comprehensive platform to manage wellbeing, engagement, recognition, and rewards. We are currently ranked as one of the top Corporate Wellness Programs globally beating out many of the long-standing competitors in the industry. We are looking to disrupt our space but need the right team in place to help with these efforts. If you’re looking to grow your career in a fast-paced environment and work for a company that helps organizations and their teams, we’d love to hear from you! You must be a self-starter, motivated and passionate about wellness. 

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Supports and guides the direction of email marketing campaigns 
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets
• Familiar with financial planning and strategy

• Bachelor's degree in marketing or business
• Great problem-solving skills
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word.
• Great communication skills
• Strong project management skills
• Experience working with project management tools such as Asana or Trello
• SEO and SEM experience such as link building and on-page optimization 

Education and Experience Requirements:

• Bachelor’s or Master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the SaaS industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Experience with marketing tech tools for social media management and email marketing, and influencer outreach such as BuzzSumo, BuzzStream, Buffer, MailChimp, and HootSuite.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints