Performance Marketing Executive

Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns

Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page

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About Board Infinity

Founded :

2017

Type :

Products & Services

Size :

20-100

Stage :

Bootstrapped

About

Board Infinity is a full-stack career platform for students and jobseekers enabled by personalized learning paths, career coaches and access to opportunities. Our mission is to personalize your career journey, help you realise true potential and meet your career dreams. Be it a career transition, your first job, campus placements preparation or any career guidance. Board Infinity is a one-stop solution to all your career needs. We connect career aspirants with industry experts for focused learning, guidance, mentoring and support. We also prepare you and connect to relevant opportunities and help you realize your career dreams.

Shrishti Kothari

Connect

Purvi Singh

Connect

Company social profiles

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