Social Media Manager

at Coding Ninjas

Agency job
via zyoin
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Delhi, Gurugram
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1 - 6 yrs
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₹10L - ₹20L / yr
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Full time
Skills
Social Media Marketing (SMM)
Social media marketer
Social media specialist
Search Engine Optimization (SEO)
Google Adwords
Google Analytics

Role and Responsibilities:

  • Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Define most important social media KPIs
  • Manage and oversee social media content.
  • Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
  • Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
  • Use social media marketing tools
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Facilitate scaling brand and company awareness through various social media channels
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
  • Ensure progress on all platforms by using analytical tools such as Google Analytics and others

 

Requirement and Qualification:

  • Minimum 5 years of experience as a Social Media Specialist or similar role
  • Bachelor's degree in business, marketing, journalism, public relations or related field
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Great leadership skills
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal, presentation and communication skills
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