Role and Responsibilities:
- Develop, implement and manage our social media strategy. Work with brand to create and implement social media strategies monthly/weekly. Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Define most important social media KPIs
- Manage and oversee social media content.
- Measure the success of every social media campaign. Oversee day-to-day management of campaigns and ensure brand consistency. Ensure brand consistency in copy through tone, voice and terminology
- Stay up to date with latest social media best practices and technologies – strategy and execution of ORM across company’s social media platforms.
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Communicate with industry professionals and influencers via social media to create a strong network
- Facilitate scaling brand and company awareness through various social media channels
- Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
Requirement and Qualification:
- Minimum 5 years of experience as a Social Media Specialist or similar role
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
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Your responsibilities:
- Efficiently managing the client's portfolio and ensuring excellent customer service through the accurate and timely delivery of service and campaigns to the client as per the requirement.
- Build digital marketing roadmap & proposals for clients which include social media, influencer, PR & performance marketing campaigns.
- Participating in and Leading brainstorms for New business opportunities
- Total client satisfaction, and for ensuring that regular reviews are conducted with the client
- Maintaining high levels of engagement for all your clients through the team.
- Should be able to establish trust with both external and internal stakeholders and be the primary point of contact for all the matters concerning the client.
- Support senior management on crisis management issues, if required
- Stay current on social media channels, trends and analytical tools
- Incorporate digital and social strategies into Integrated Communications programs to support client objectives and work with digital innovations group to develop and execute digital strategies
- Manage and train the rest of the team
- Measure ROI and KPIs
- Prepare and manage the digital marketing budget for clients
- Motivate digital marketing team to achieve goals
- Collaborate and coordinate with internal functional teams to create marketing/ campaign plans
- Monitor competition and provide suggestions for improvement
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Map out how digital assets will be optimized for business results
- Adhere to processes and systems
- Present to Senior Management
Skill sets/Experience we require:
- Minimum 5-8 years of experience in Digital Marketing
- Good knowledge of all different digital marketing channels
- A self-starting attitude and an open outlook
- Resilience under pressure and against deadlines
- Critical thinker and problem-solving skills
- Good time-management skills
- Well versed with MS Office
- Excellent written and verbal communication skills
- Strong presentation skills
- Strong analytical and project management skills
- Team player; Skills in managing people, projects and resources
- Agency experience is mandatory
Pedigree:
• Bachelors’ degree in Advertising, Marketing, Communication Science or equivalent
Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory.
About role
As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.
Job Description:
● Plan, create, and execute marketing campaigns on various social media platforms
● Define and manage brand communication strategy across platforms
● Responsible for building consumer insights for the brand
● Provide insights and analytical reports to monitor overall efforts
● Build strategies, prepare budgets and execute campaigns in a timely manner
● Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations
Requirements:
● 2-5 years of relevant experience in brand management
● Have worked with influencers, brands, and celebrities for enhancing brand equity
● Should have an analytical bent of mind
● Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.
- Develop strategies that drive customers to the website
- Metrics Tracking & measure ROI.
- Use advanced metrics to measure the success of a marketing campaign
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- The candidate would need to be well versed with different types of organic as well as paid marketing
- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
- Design and implement effective database solutions and models to store and retrieve company data.
- Examine and identify database structural necessities by evaluating client operations, applications, and programming.
- Assess database implementation procedures to ensure they comply with internal and external regulations.
- Install and organize information systems to guarantee company functionality.
- Prepare accurate database design and architecture reports for management and executive teams.
- Oversee the migration of data from legacy systems to new solutions.
- Monitor the system performance by performing regular tests, troubleshooting, and integrating new features.
- Recommend solutions to improve new and existing database systems.
- Educate staff members through training and individual support.
- Offer support by responding to system problems in a timely manner.
ServiceNow,ITSM + CSM
Role Purpose The role holder is responsible for developing ServiceNow services, applications and modules, which satisfy the agreed requirements/stories and acceptance criteria, in collaboration with the Lead Consultant and Engagement Manager, on customer projects. The role holder will ensure that Fujitsu is seen as a trusted ServiceNow delivery partner and project activities are successfully delivered as sold, generating positive customer feedback and unpinning further business growth.Key Accountabilities 1.Product Development. In-depth knowledge of the ServiceNow Platform (2 years), from the technology, development, integration and modules, to design, develop, implement and test modules in line with agreed timelines, budget, costs, quality and development standards.2.IT Integration. Provides integration facilities and provisions logistics on ServiceNow implementation projects, for the required customer integrations.3.Process Improvement. Suggests and implements proposals for process improvements within projects, once agreed.4.Innovation. Uses new technologies and methods actively to develop competitive services on customer projects.5.Documentation. Provides technical documentation on modules / products, following company standards on customer projects.6.Technical Expertise. Maintains high level of product and solution knowledge and maintains an up-to-date skills profile in ServiceNow and Java Scripting, .NET and Jelly code.7.Capabilities: Ability to drive business requirements and take an active/leading role with customer stakeholders including C-level / director level / users.Selection Criteria:Must have implementation experience in complete ITSM and CSM (Agent and Configurable Workspace, Playbook, Types, Guided decisions, Configuration Areas, Roles, Integration of CSM with other ServiceNow Apps).Strong expertise in scripting on the ServiceNow platform using JavaScript, CSS and Angular JS: Flows, Business Rules, Client Scripts, UI Actions, Widgets and UI PagesDeep understanding of the key technologies relevant to the ServiceNow integration solutions including: Integration Hub, SSO, Web Services, LDAP, JDBC, etc.Educated to degree level or have at least three years experience in an IT industry/environmentAt least three years of experience in technical delivery, preferably within a consulting environmentServiceNow Certified Administrator is essentialServiceNow Certified Implementation Specialist is desirableServiceNow Application Developer certification is essential.Experience of software development lifecyclesExperience of Agile and Waterfall project methods.
Job Profile Summary
Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Agency and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.
Job Description
- Social Media Manager is responsible for the day-to-day execution of client projects. May serve as the daily contact between client and agency.
- -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
- Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
- Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
- Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
- Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
- Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
- Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
- Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
- Supports those overseen in the prioritization of their tasks, in line with the wider Account
- Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
- Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed
- Works with a multi-disciplinary team, developing strong working relationships with the
- Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
- Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
- Proactive in identifying and progressing new business opportunities Administration and financial management
- Monitors ongoing costs throughout individual campaigns
- Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
- Proactively manages the maintenance of job numbers and job records
- Ensures a systematic and efficient filing system is maintained
- Mentor Junior Account Handlers in managing project finances appropriately
- Managing the channel sales of districts coming under your area.
- Hiring marketing team to manage sales in the respective districts, blocks & panchayats coming under your zone.
- To oversee sales operation with several counties in a particular geographical location.
- Reaching the target and goal set of your area.
- Establishing, maintaining and expanding your customer base.
- Establishing, maintaining and expanding your customer base
- Servicing the needs of your existing customers
- Increasing business opportunities through various routes to market.