SEO Executive

Roles and Responsibilities:

Strategize & Execute campaigns on Facebook, Google Ads & other portals to drive growth.

Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

Analyzing & Reporting of Data & executing changes based on learnings.

Coordinate with agencies & design team to ensure campaign implementation.

Planning & Testing of creatives & Audiences Work on creatives & communication for the ads on various portals.

Understand business growth and track record through analysis

Requirements:

Digital Marketing

Experience: 3-4 years

Good written and verbal communication skills.

Knowledge of Microsoft Excel, Google/Facebook Ads and any other Paid Marketing certifications.

We need to have resumes that talk about ROAS, CAC, 

We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.

Key Responsibilities

● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.

● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.

● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)

● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.

● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.

● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.

● Handle any digital crisis that may occur, including negative reviews or feedback.

● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.

● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.

● Support the marketing team with other digital marketing initiatives as required.

Skills Required

● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.

● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.

● Ability to research and learn on own, and come up with good content and strategy.

● Good understanding of the latest marketing trends and techniques.

● Excellent verbal and written communication skills.

● Passion for the marketing industry and its best practices.

● Strong desire to learn along with professional drive. 

This job position will be placed under the BPO Marketing and Communication Unit of the Company.

We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Essential Duties & Responsibilities:

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey

● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.

● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity

● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement

● Support executing content promotions and distribution with digital channels

● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

● Analyze the efficiency of each digital channel based on KPIs for continuous improvement

The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.

Salary Php80,000 - Php100, 000

Work Experience Requirements

● At least 3-5 years of experience in Paid Media with hands on experience

● Excellent understanding of customer’s playing behavior as it pertains to the web

● Proven track record

● Must be able to use paid media tools

● Strong experience with Google Analytics or similar tracking tool

● Strong analytical, interpersonal, and communication skills

● Excellent ability to collaborate cross functionally

● Strong ability to prioritize work and projects based on short and long-term needs

● Exceptional verbal & written communication skills, especially the ability to think on your feet

● Must be willing to report onsite in Cambodia

Job Title – Marketing Manager

Location – Bangalore

Job Type – Permanent

Experience – 2-4 Years

Job Role

• Manage and monitor marketing performance on a daily basis, and maximizing business ROI and goals.
• Manage a portfolio of paid campaigns across different industries for different regions, globally
• Create ideas & deliverable presentations for better execution
• Conceptualize new marketing ideas and campaigns for in-house and clients
• Implement and configure the necessary tracking tools for campaign performance analysis.
• Research and implement marketing strategy to optimize campaigns to meet KPI's, based on market trends & data findings.
• Create Branding Ideas & Solutions based on client requirements
• Working closely with the other team members and departments to meet client goals.

• 2 to 4 years of hands-on experience in marketing
• Data Research & Analysis for new ideas
• Have handled marketing campaigns from scratch
• Strong creative and analytical skills
• Excellent organizational skills and multitasking abilities
• Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
• A keen eye for detail

Selected intern's day-to-day responsibilities include:

1. Work with the on-site Social Media Manager to create and implement campaigns
2. Develop content calendars on a weekly and monthly basis for company brands
3. Monitor analytics with social media team to identify viable ideas
4. Create engaging blog and social media content
5. Assist in the general distribution of press releases and media alerts
6. Provide support to our marketing team at live and online events

SOCIAL MEDIA MANAGER

Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.

You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.

About Tesseract Esports

Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.

We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.

Requirements/Skills

• Passionate about gaming and Esports.
• Excellent interpersonal, presentation, verbal and written communication skills.
• Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
• Excellent copywriting skills.
• Proficient computer skills, Microsoft Office Suite & Google Suite.
• General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
• Ability to plan and execute long-term and short-term social media campaigns
• Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
• Good understanding of social media KPIs and social media marketing strategy.
• Good time management, multi-tasking, problem solving and analytical skills.
• Ability to work in a highly collaborative and fast paced work environment.

You will be responsible for (not limited to)

• Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
• Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
• Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
• Incorporate optimization strategies, analyze data and research best ways to increase traffic.
• Track, tabulate and report social media metrics consistently
• Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
• Research new media platforms, trends and industry opportunities in gaming and Esports.
• Provide feedback from social media trends and research to different teams.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor SEO and user engagement and suggest content optimization
• Communicate with followers and respond to queries in a timely manner.

Your Experience

1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)

What we will be excited to see in you

• Strong understanding of local and global gaming and esports ecosystems
• Social Management/Community building experience in gaming and esports field.
• Experience in setting up and optimizing google ad word campaigns
• Self-Learning

• Responsible for building a coordination channel with the media network in the assigned constituencies of the client
• Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
• Responsible for Setting up and optimizing campaign pages on various social media platforms
• Responsible for Managing and running digital media properties in the constituencies

What you need to have:

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.