SEO Executive

Responsibilities

·    Support and Expand the Investment Performance Calculation and Reporting Applications within Nuveen. 

·    Understand and document business and functional requirements for performance calculation and reporting

Required Skills

·    Candidate must have 7-10 years of experience working with Asset Management firms

·    Candidate must have 3-5 years of experience working on investment performance calculation & reporting projects

·    Candidate must have 3-5 years of experience with projects related to IBOR systems for Asset Management firms supporting all the major asset classes

·    Candidate must be able to query and analyze data using SQL tools

·    Candidate must have excellent oral and written communication skills

·    Candidate must have strong analytical and troubleshooting skills

·    Bachelor’s degree from an accredited four-year university in IT/ Computer Science

Preferred Skills

·    Knowledge of Leveraged Loans asset class

·    Knowledge of FactSet and Eagle Performance

·    Working knowledge of Jira & Confluence

·    CFA or CIPM certifications is plus

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

• Healthcare Support Services
• Remote Staffing / Dedicated Remote Professionals
• Website & Mobile App Development
• Cybersecurity Services
• SEO & Digital Marketing Services
• Digital Content Creation
• Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

• Healthcare Support Services
• Remote Staffing / Virtual Assistants
• Website & Mobile App Development
• Cybersecurity Services
• SEO, Digital Marketing & Creative Services
• Digital Content Creation
• (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

• Search, Display, Discovery & Video
• Remarketing / Retargeting
• Custom Intent & In-Market Targeting
• Smart Bidding Strategies
• Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

• Lead Gen Campaigns
• Retargeting Stacks
• Lookalike & Interest Audience Testing
• Dynamic Creative Optimization

LinkedIn Ads (Preferred)

• Lead Gen Ads & Messaging Ads
• InMail Targeting
• B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

• Upwork (bidding, proposal strategy, conversions)
• Fiverr (gig optimization & ranking)
• LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

• SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
• Email Marketing & Automation
•  
• Segmentation, personalization & cold outreach
• Deliverability optimization
• Automated drip and nurture flows
• Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager (GTM)
• A/B Testing & CRO
• Conversion Tracking (pixel/events/server-side preferred)
• UTM Strategy

Landing Page & Funnel Optimization

• High-converting landing pages
• Heatmaps
• Split testing
• Funnel performance & attribution

CRM & Automation Tools

• HubSpot / Zoho / GoHighLevel
• Mailchimp / SendGrid / ActiveCampaign
• Instantly / Lemlist / Apollo / Smartlead
• Zapier / Make

🔵 Key Responsibilities

• Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
• Generate qualified leads across multiple business verticals
• Build high-conversion landing pages & funnels
• Execute full SEO roadmap
• Design & optimize automated email sequences
• Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
• Maintain consistency & predictability in lead flow
• Competitor & keyword intelligence reporting
• Deliver weekly & monthly performance reports
• Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

• Minimum 4–5 years in performance marketing & digital lead generation
• Proven experience targeting US/UK/Australia/NZ/Dubai markets
• Strong portfolio of Google & Meta campaigns
• Mandatory experience with Upwork, Fiverr & Sales Navigator
• Excellent written & verbal communication in English
• Strong analytical & data-driven decision-making capabilities
• Deep understanding of cold email KPIs & deliverability metrics
• Ability to work independently on night shift
• Must have a reliable WFH setup

Responsibilities

• Interact closely with design, product, and development teams to create elegant, usable, responsive and interactive interfaces across multiple devices.
• Turning UI/UX designs into prototypes, creating excellent interactions from designs, writing reusable content modules and maintainability of the code.
• Implement UI development principles to ensure that the product client-side serves at scale.
• Review and optimize the app usage by monitoring key metrics and rectifying the issues proactively.
• Review and Optimize application usage, by monitoring key metrics, for maximum speed and scalability
• Mentoring and guiding the team members.
• An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.

Requirements

• 5+ years of relevant work experience as a web developer, UI developer, Angular Developer or front-end engineer.
• Sound knowledge in HTML, CSS & JavaScript.
• Familiar with UI layouts, SASS, Bootstrap, and the CSS GRID system
• Proficient with Typescript (Angular 2 & above)
• Thorough understanding of the responsibilities of the platform, database, API, caching layer, proxies, and other web services used in the system.
• Passionate to create good design and usability
• A team player with excellent communication skills

Required Experience

· 3+ years of relevant technical experience as a data analyst role

· Intermediate / expert skills with SQL and basic statistics

· Experience in Advance SQL

· Python programming- Added advantage

· Strong problem solving and structuring skills

· Automation in connecting various sources to the data and representing it through various dashboards

· Excellent with Numbers and communicate data points through various reports/templates

· Ability to communicate effectively internally and outside Data Analytics team

· Proactively take up work responsibilities and take adhocs as and when needed

· Ability and desire to take ownership of and initiative for analysis; from requirements clarification to deliverable

· Strong technical communication skills; both written and verbal

· Ability to understand and articulate the "big picture" and simplify complex ideas

· Ability to identify and learn applicable new techniques independently as needed

· Must have worked with various Databases (Relational and Non-Relational) and ETL processes

· Must have experience in handling large volume and data and adhere to optimization and performance standards

· Should have the ability to analyse and provide relationship views of the data from different angles

· Must have excellent Communication skills (written and oral).

· Knowing Data Science is an added advantage

Required Skills

MYSQL, Advanced Excel, Tableau, Reporting and dashboards, MS office, VBA, Analytical skills

Preferred Experience

· Strong understanding of relational database MY SQL etc.

· Prior experience working remotely full-time

· Prior Experience working in Advance SQL

· Experience with one or more BI tools, such as Superset, Tableau etc.

· High level of logical and mathematical ability in Problem Solving

We are looking for a Backend Developer who has 4-6 years of experience in designing, developing, and implementing backend services using Python and Django.

- Responsibilities-

- Design highly scalable, testable code and follow Test Driven Development methodology 

- Able to write well-organized, modularised code with test cases.

- Contribute to the design and architecture of our backend APIs and deployment of microservices

- Ensure adherence to engineering best practices and maintain the overall quality of our codebase.

- Work with the product team to translate powerful ideas into everyday business value.

- Skills-

- Back-end programming language: Python

- Familiarity with Django or Flask framework

- Familiarity with AWS and Elastic Search

- Experience in SQL and NoSQL databases with an insight into various data modeling use cases

- Experience with system & unit testing

- Familiarity with containerized deployment

- Proficiency with Git

- Sound with data structures and algorithms and have a good understanding of design patterns, software architectures