SEO Executive

You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.

Responsibilities

• Leading and directing the work of content produced by content team members 

including text, images, audio, and video. 

• Research, pitch, execute and analyse new content initiatives. 
• Creation of standard operating procedures (SOPs) for the planning, execution, 

optimization, distribution, and amplification of the organization's content. 

• Managing pipelines of in-house and outsourced content creators, analysts, graphic 

designers, videographers, developers, etc. 

• Identifying successful content and mapping out new ways to repurpose the same. 
• Become a part of the ongoing mission to grow organic as a channel 100% every 6 

months over the next 2 years. 

We like

• Expertise in customer acquisition and brand building using content via at least one 

of these channels: email & newsletter, social media, community building, video 

platforms or blog. 

• Excellent written communication skills. 
• A creative problem-solver 
• You are familiar with content management systems and are not scared to learn new 

tools of the trade. 

• Ability to repurpose content meaningfully to suit multiple channels 
• Strong coordination & project management skills 

• Bonus: Past experience with HTML/CSS, Adobe Creative Suite

Description

We are seeking a confident, ambitious, and motivated Demand Generating Specialist/Growth Marketer to oversee our lead generation initiatives. Executing demand-generation plans and actions while utilizing a variety of marketing strategies will be your key responsibility. Delivering marketing-qualified leads is your main goal (MQLs). Simply put, you will help close the gap between marketing and sales, driving business growth.

Who Should Apply -

1. If you have generated qualified leads for B2B SaaS products.
2. If you have generated leads in the US market.
3. If you have generated leads for Enterprise Customers with High-Value Tickets.
4. If you are driven to work with a disruptive product company.
5. If you want to work with an Energy/Utility company to make a social impact.

Responsibilities

• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Plan and manage integrated demand generation campaigns across different channels. E.g. email campaigns, PPC ads, LinkedIn paid campaigns etc. to build a pipeline
• Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets.
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns.
• Set up meetings or calls between (prospective) customers and sales executives
• Defining and segmenting customers to determine appropriate outreach strategies
• Working across teams to ensure lead generation goals are met
• Prepare/Track performance and metrics of lead generation and prepare supporting data
• Identify & optimize new channels for developing a pipeline
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.
• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Understand the competitive landscape—be an expert on our competition and how they are positioned.

Requirements

• Bachelor’s or Master's degree in Marketing or International business with at least 3 to 6 years of work experience in B2B lead generation
• Strong communication skills via phone and email
• Astute analytical ability – should have a natural flair for working with large data sets, and identifying trends and patterns to enable data-driven decision-making.
• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
• Take ownership of pipeline creation and meeting monthly and quarterly MQL, meeting, and pipeline targets
• Experience with ABM strategies
• Proven creative problem-solving approach.
• Must be well-versed in creating reports from marketing automation tools such as Hubspot, SendinBlue, Zoho, Marketo etc.
• Experience measuring the effectiveness of demand generation efforts at each level of the funnel.
• Good listening skills and attention to detail.
• Excellent interpersonal skills
• Presentable and highly articulate.
• Proactive, self-starter with a sense of urgency and attention to deadlines.
• Highly curious and resourceful to find information

Benefits

We provide benefits and perks to support you and your loved ones' physical, financial, and emotional well-being. You will encounter a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers' experiences; recognizes that this is a marathon, not a sprint; and continuously and purposefully builds an inclusive culture that empowers everyone to do their best work and be the best version of themselves

• Private Health Insurance
• Paid Time Off
• Hybrid Work From Home
• Training & Development
• Performance Bonus

• Social Media Manager is responsible for the day-to-day execution of client projects.  May serve as the daily contact between client and agency.
• -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
• Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
• Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
• Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
• Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
• Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
• Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
• Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
• Supports those overseen in the prioritization of their tasks, in line with the wider Account
• Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
• Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed

• Works with a multi-disciplinary team, developing strong working relationships with the
• Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
• Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
• Proactive in identifying and progressing new business opportunities Administration and financial management
• Monitors ongoing costs throughout individual campaigns
• Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
• Proactively manages the maintenance of job numbers and job records
• Ensures a systematic and efficient filing system is maintained
• Mentor Junior Account Handlers in managing project finances appropriately                                   

As a Social Media Manager at Digeesell, you’ll get to work with our marketing team to help develop brand awareness about our company through social media. More specifically, you’ll get to:

• write long- and short-form social media messages that attract new users and engage current users
• use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
• wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
• help convert brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
• design and monitor business performance goals to drive brand awareness
• observe and analyze market and competitor trends
• monitor the quality and integrity of products and services, and respond as needed to ensure brand alignment.
• Strategize media plans for different platforms.

Your qualification

• 2+ years of experience in the social media specialist role.
• Excellent communication Skills
• MBA in Marketing or similar background
• Good Presentation skills
• Excellent knowledge of variety of media/social media platforms

Job location: Udyog Vihar, Sector 18, Gurugram, Haryana

What you will do:

Key Skills: Responsible for creating successful campaigns, responsible for generating the ROI of the company, should have great knowledge of how ads work, great knowledge on landing pages. 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description: We are looking for a skilled Social Media Marketing executive who is excellent at creating successful campaigns, should be responsible for Generating the ROI of the company and should have a piece of great knowledge of how ads work and who has a piece of great knowledge of landing pages. 

Roles and Responsibilities:

• Responsible for creating Successful Campaigns.
• Responsible for generating the ROI of the company. 
• Should have a piece of great knowledge of how ads work. 
• knowledge on landing pages. 

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

• Generating leads through social media marketing
• Designing and planning project microsites and other promotional videos & GIFs
• Optimizing landing pages and user funnels
• Creating content/ editing, designing, posting, outreach to platforms, Govt, CSR, NGOs and then marketing. sharing and spreading
• Maintaining partnerships with media agencies, vendors and all possible growth partners

Desired Candidate Profile

• Excellent understanding of digital marketing concepts and best practices within the Edtech industry
• Ability to execute smart growth strategies with focus on outcomes
• Exponential growth mindset
• Knowledge of analytics tools (e.g., Google Analytics, Amplitude)
• Analytical, Problem-solving and Calculative aptitude
• Focus and discipline
• Humility to learn, share & keep improving
• Excellent and proactive communication in all formats    

What you need to have:

• 3 - 6 years of relevant experience as SEO specialist or similar role
• 3+ years of experience in planning and implementing a successful SEO strategy
• 4 years of experience in web analytics, marketing, and business development
• Expertise in A/B and other testing methods
• Familiarity with HTML, CSS, JavaScript
• In-depth knowledge of research principles and methods and experience in analysing data
• Excellent communication, collaboration and project management skills
• Ability to adapt quickly in fast-paced environments