SEO Executive

Job description: 

• Create & optimize paid ads strategy to meet business goals & objectivesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)- Run Instals, In-App Action & Remarketing campaigns from ideation to media planning and optimization of spend across website and app 
• TOF, MOF, BOF- Create and manage SEM Campaigns to drive traffic through branded, competitor, industry and relevant keywords- Drive website/app acquisition and engagement efficiencies through campaigns using targeting techniques. Identify trends and insights, and optimize spend and performance based on the insights. Conceptualize creatives for the Ad Campaigns and brief the creative team 
• Managing budgets and financial for digital marketing initiatives for the organization 

 

Skills Required :- 

Experience in Google Adwords, Facebook & Instagram Ads, SEM & YouTube video campaigns- Hands-on experience with using Analytics tools

 

Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution- Customer centric and problem-solving mindset 

 

Successful applicant: 

• 7-10 years of performance/digital marketing experience, including expertise in Google, Facebook, Instagram and YouTube Marketing. Experience in Affiliate and Programmatic platforms is a plus. 
• Bachelor's or Master's degree in Engineering or Business Administration with a consistent track record in quantitative fields 
• Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies 
• A start-up mentality and ability to flex in a fast-paced and dynamic environment 
• Solid knowledge of app/website attribution, retention and analytics tools (e.g.: Appsflyer/Branch, Google Analytics, Clevertap/MoEngage) 
• Strong analytical skills and data-driven thinking What’s on offer: 
• Lead the performance marketing for a D2C brand in a never-before-done category 
• To be at the center of action in scaling the brand across the country successfully

Job Title
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred

Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.

What you need to have:

What you need to have:

Your Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have-

• 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
• At Least 2+ years of experience in high-performance product or growth marketing roles
• 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
• 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
• Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have-

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
• Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
• Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• A high level of comfort with data and strong analytical skills

Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Desired Candidate Profile

What you need to have

Candidate Must Have:
- Develop and implement link building strategy
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
- Experience- 0.6-3 yrs
- Salary as per the market standard
-Notice Period 1 Month

Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM

Social Media Writer and Content Manager 

Job Requirements :

1) Prior Experience as a Social Media Manager (With a Focus on Youtube)

2) Experience with Google, Facebook and Youtube Ads

3) Experience writing social media posts, captions

4) Familiarity with Search Engine optimization (SEO)

5) Experience working with Mail Chimp is desired, but not mandatory

6) Awareness with social media trends

7) Creativity and Immersion in Social Media

8) Analytical Aptitude

9) Excellent writing and language skills

10) Proficiency in Hindi and English

11) Proofreading and Editing Skills

 

Job Responsibilities : The candidate would be responsible for

 

1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management 
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)

5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation

6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content

7) Implement a publishing schedule and promote content through social advertising

8) Working with Design Team for creating Social Media Posts

9) Managing and reviewing comments and feedback section

10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.

11) Determining KPI for audience engagement by capturing relevant performance metrics

12) Compiling reports showcasing ROI and tweaking strategy if needed.

Salary : As Per Industry Standards

Experience : 3 to 7 Years

Qualification : Graduate in any field. 

Software : Microsoft Office Suite / Hootsuite

 

The duration of this internship is 2-3 months. The Marketing Intern is responsible for coordinating and executing the company’s social media, event management and lead generation activities. The role offers opportunities to run email campaigns, finding creative ways of generating new sales leads and working across key social media channels including Facebook, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining new leads through all marketing activities. This individual will be a highly motivated, self-starter and a dynamic personality with a drive to reach decision makers! Social Media & Digital Marketing: • Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements • Create engaging blogs and social media content • Grow and expand company social media presence on Facebook, LinkedIn, Twitter • Content ideation • Track key social media analytics on weekly basis • Participate in online outreach and promotion • Assist in the general distribution of press releases and media alerts Event Management: • Tracking events and updating them in the event calendar • Inquiring about the event - speakers, attendees, pricing, etc. • Running pre and post event email campaigns • Announcement about partnering/participation on social platforms • Helping in managing internal events and workshops

Urgently Looking for experienced Social Media Expert (full time job) NO freelancers for Gurgaon Based Health Startup. Should be experienced to bring social presence in short time. As a startup we give you the opportunity to unlock your creative mind and express your thoughts. Motivated Freshers are also welcome.