Google Analytics⦁ Excellent overall writing skills in a number of different styles /tones
⦁ Impeccable spelling, grammar and should have good technical knowledge
⦁ Good understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
⦁ Interested in Research work and managing skills to handle multiple works at the same time
Subodh Popalwar
Software Engineer, Memorres
About Aryson Technologies
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Job description
About Us:
We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.
Key Responsibilities:
1. Content Creation:
- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.
- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.
2. Digital Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
3. SEO Strategy:
- Implement SEO best practices to enhance the visibility of our training programs in search engine results.
- Conduct keyword research and optimize website content for search engines.
4. Social Media Management:
- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.
5. Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.
- Segment and target audiences to maximize the impact of email communications.
6. Collaboration and Cross-functional Communication:
- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.
- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.
Qualifications and Experience:
- Proven experience in digital marketing, with a focus on content creation and strategy.
- Familiarity with digital tools and technologies relevant to the training industry.
- Strong writing and editing skills with the ability to create engaging and informative content.
- Proficiency in SEO, social media management, and email marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
Expected Start Date: 01/03/2024
Job Types: Full-time, Permanent
Salary: ₹8,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Education:
- Bachelor's (Preferred)
Experience:
- total work: 1 year (Required)
- Digital marketing: 1 year (Required)
Ability to Commute:
- Kolkata, West Bengal (Required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (Required
SEO Executive Job Description
We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
To be successful as an SEO executive, you should have strong copywriting and analytical skills, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.
SEO Executive Responsibilities:
- Improving the websites to increase web traffic.
- SEO will be responsible for planning, implementing and managing overall SEO strategy.
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
SEO Executive Requirements:
- Marketing degree or related.
- Extensive experience in SEO.
- Working knowledge of Google Analytics.
- Thorough understanding of web design and site structures.
Google AnalyticsAbout Us :
ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai
Team Size : 300 +
We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retention marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Eligibility
- 1-2 years experience in digital marketing at a high-growth B2C organization.
- Hands on experience of working on Facebook Ads, Google Ads, etc
- Managed monthly paid marketing spends of 50L-1 Crore+
- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
- Strong communication skills
- Strong creative and analytical skills
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting targets & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
- Min. 1 year experience is required in this role.
Google AnalyticsÉsah Tea is a brand devoted to giving you the ultimate tea experience. We believe that joy and warmth can be shared in many forms but is best when shared with a cup of tea. Our tea is made with absolute care and honesty by the best growers in Assam who believe in only giving the best.
Our tea is the perfect harmony of aesthetics, flavor, complexity, and health. Our mission to give you the best tea experience as a result of the respect we have for the art and craft of tea making and its culture. Directly from the tea gardens of Assam, from the most authentic growers with finesse in the cultivation of tea, our mission is to give you the best experience. We care about our environment and believe in sustainable and ethical extraction and production. Our initiative to switch to plastic-free teabags is a result of adopting sustainability as an ethic.
Ésah Tea recently raised a Pre Series A round from a well-known VC and has some milestones that the company would like to achieve. As it is well known in the eCommerce industry, achieving higher milestones month after month, year after year is a standard. Hence, Ésah Tea is looking to build a core team that can take it towards the next stage of its eCommerce journey. So if you think that you are perfect to work in a Startup, Let's have a chat.
The Job
- Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
- Be responsible for the ROI of dozens of campaigns you execute.
- Own, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and, ROAS
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Analyze creative data and make recommendations to the Creative designers
- Come up with a hypothesis and test it scientifically to consolidate learnings, thereby increasing the baseline of the team's quality.
- Document findings in a structured way to contribute to the company's global knowledge base
Collaborate with international peers in other geographical markets to keep the highest possible baseline quality in your campaigns.
The Ideal Candidate
- 2-4 years of paid marketing experience, preferably in consumer-facing products
- Fluent in English (Advanced writing and speaking English skills)
- Experience with creative experimentation
- Experience with fast-paced, high growth startups
- Strong analytical and problem-solving skills
- A natural strategist
- Makes fast business decisions that prove to be profitable
Nice to have
- SQL
- Understanding of ad platforms algorithms
Experience with programmatic media (DSP)
Note: Must Be willing to relocate to Guwahati, Assam
GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.
For colleges, we are a one-stop student recruitment solution equipping them with
High-Quality Student Leads
Highly Cost Optimal Marketing and Communication solutions
Job Responsibilities :
- Ideate and create compelling content for web and social media platforms
- Attention to detail in implementing the best SEO practices
- Knowledge of SEO/ User-friendly content for a website
- Collaborating with other departments to create narrative and informative content
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.
Skills Required :
- Proficiency in English (written and verbal).
- Proficient in MS Office (Excel, Word, and Powerpoint).
- Excellent interpersonal skills.
Career Roadmap with us:
- First Six Months [Concentration in Core Content]
- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:
- Google Webmaster and Analytics
- Google Trends
- Get professionally trained in editing and proofreading web content
- Get creative with video and pictorial representation of web content
- Next One Year [Concentration in Content + SEO]
- Become fluent in analysis - Competitors and Keywords
- Get hands-on experience with Advanced SEO Tools
- SEMRush
- Ahref
- Screaming Frog
- Crazy Egg
- Expertise in technical and Off-page SEO
- Next Six Months [Concentration on Product Development]
- Developing products or sub-products from the ideation stage to the implementation stage
- Creating the entire structure of a web portal and prototyping
- Setting up roadmaps and strategies for product performance
- Effective inter-team communication and coordination
- Use product management tools
Key Skill Set
- 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
- Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
- Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
- Understanding of data analysis, trend spotting and technology in Digital space.
- Strong written & verbal communication skills.
- Skilled in problem solving, planning, as well as being able to adapt to new environments.
Key Responsibility Areas:
- Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
- Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
- Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
- Awareness about various content marketing platforms of the Market Research Industry.
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
- Performing research and data analysis in coordination with the client business needs and optimising website content accordingly.
- Providing SEO analysis of websites and web pages.
- Performing research and analysis on competitor ranking positions.
- Providing recommendations and strategies for content development in coordination with SEO goals.
- Implementing link building campaigns in coordination with client SEO goals.
- Assisting in preparing content strategies for posting in different platforms
- Establishing partnerships at scale for link building
- Monitoring client Analytics Dashboard and prepare reports for clients in easy to understand format.
- Working closely with technical team to meet client goals.
- Tracking and evaluating SEO performance of clients across all major search engines.
- Keeping abreast with latest trends in SEO as well as new marketing tools entering
- Maintaining quality standards of work output of SEO technical and content team.
What you need to have:
- 4 to 6 years previous experience in SEO, Digital marketing
- Experience in various SEO techniques and tools
- Excellent written and verbal communication skills
- Ability to identify and resolve problems
- Ability to organize, manage, and prioritize tasks.
- Proficient computer skills, including Microsoft Office Suite
THE WAD Agency is hiring!!! (wwwthewadagency.com)
- Experience: 3-5 years
- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention
- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, Adwords etc.
- Generate potential leads for the organization through various ATL & BTL activities
- Develop & Ideate campaigns, processes etc. to pitch new clients
- Prepare presentations for client pitches Company
Preferred from Agencies
Follow CutshortSubodh Popalwar
Software Engineer, Memorres