Digital Marketer

Job Title

Data Analyst

Job Brief

The successful candidate will turn data into information, information into insight and insight into business decisions.

Data Analyst Job Duties

Data analyst responsibilities include conducting full lifecycle analysis to include requirements, activities and design. Data analysts will develop analysis and reporting capabilities. They will also monitor performance and quality control plans to identify improvements.

Responsibilities

● Interpret data, analyze results using statistical techniques and provide ongoing reports.

● Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.

● Acquire data fromprimary orsecondary data sources andmaintain databases/data systems.

● Identify, analyze, and interpret trends orpatternsin complex data sets.

● Filter and “clean” data by reviewing computerreports, printouts, and performance indicatorsto locate and correct code problems.

● Work withmanagementto prioritize business and information needs.

● Locate and define new processimprovement opportunities. 

Requirements

● Proven working experienceas aData Analyst or BusinessDataAnalyst.

● Technical expertise regarding data models, database design development, data mining and segmentation techniques.

● Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks).

● Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc).

● Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

● Adept atqueries,reportwriting and presenting findings.

Job Location SouthDelhi, New Delhi 

Responsibilities •Deliver leadership to the highest possible standards on all loyalty/CRM related activity to the account: both thought and execution leadership is sought. •Manage all financial matters regarding the account, including deliverables within budgets and revenue targets. Ensure all matters related to collections are conducted in a timely manner. •Maximize revenue potential for the organization through the client partnership. Grow the services and offerings that the organization provides to the client •Using the organization resources and other sources, bring further elements to the loyalty program that would help the client fulfill its objectives •Liaise directly with the client, including when required with the senior management •Convey progress on the account including presenting to the client periodically on achievements and growth. •Build case studies that can be used both with the client and within the organisation to demonstrate the effects of loyalty and working with the organization

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities