SEO Specialist

SEO Executive Job Description

We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.

To be successful as an SEO executive, you should have strong copywriting and analytical skills, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

SEO Executive Responsibilities:

• Improving the websites to increase web traffic.
• SEO will be responsible for planning, implementing and managing overall SEO strategy.
• Conducting on-site and off-site analysis of web SEO competition.
• Using google analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:

• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role

Job role: 

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving, and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage Organic as well as paid channels
• Set targets and build strategies to help achieve them
• Create and test content, blogs, and ads for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• 4+ years of experience in Digital Marketing or a similar position preferred
• Experience in B2B, eCommerce and SaaS is preferred
• Relevant Bachelor's degree preferred
• Great design sense is a must for this position
• Proven experience building campaign strategies from scratch and executing them
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data
• Experience working with international markets is preferred

Responsibilities::

• Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions

• Responsible to generate the inbound lead for our IT services.

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Website management using Google Webmaster & Analytics

• SEO, SEM, SMM activities including Blogs and articles

• Preparing detailed strategy reports

• Identifying powerful keywords to drive the most valuable traffic

• Filling websites and other content with effective keywords

• Writing effective SEO content for blogs, websites and social media accounts

• Developing link building strategies

• Analysing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design

• Track important SEO metrics including organic traffic, conversion rates and time spent on page

• Report on performance metrics comparing them to our SEO goals and benchmarking data

• Follow SEO trends and stay up-to-date with new tools and practices

Skills::

• MARKETING STRATEGY

• SEO

• SMO

• DIGITAL MARKETING

• SOCIAL MEDIA

• MARKET RESEARCH

• SOCIAL STUDIES

Website - https://praxinfo.com/">https://praxinfo.com/