Key Responsibilities:
- Digital Marketing Strategy:
- Develop comprehensive digital marketing strategies tailored to each restaurant client's needs and objectives.
- Analyse market trends, customer behavior, and competitor activity to inform strategy development.
- Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns (e.g., SEO, SEM, social media, email marketing, content marketing).
- Monitor and report on campaign performance, making data-driven decisions to improve results.
- Content Creation:
- Oversee creating engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters.
- Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.
- Social Media Management:
- Manage and grow social media accounts for multiple restaurant clients, ensuring consistent brand messaging and high engagement.
- Monitor social media trends and adjust strategies accordingly.
- SEO & SEM:
- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
- Plan and execute paid search campaigns (Google Ads, Bing Ads) to achieve targeted ROI.
- Analytics & Reporting:
- Utilise analytics tools (e.g., Google Analytics, social media analytics) to track and measure the effectiveness of digital marketing efforts.
- Provide regular reports and insights to clients and internal stakeholders, highlighting key performance metrics and areas for improvement.
- Client Management:
- Build and maintain strong relationships with restaurant clients, understanding their unique needs and delivering exceptional service.
- Present campaign results, insights, and recommendations to clients clearly and compellingly.
- Team Leadership:
- Mentor and guide junior digital marketing team members, fostering a collaborative, high-performance work environment.
- Stay updated on industry best practices and emerging trends to continuously improve the team’s capabilities.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the restaurant or hospitality industry.
- Proven track record of successfully managing and optimising digital marketing campaigns across various channels.
- Strong understanding of SEO, SEM, social media, email, and content marketing.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Excellent analytical, organisational, and project management skills.
- Exceptional communication and presentation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Opportunity to work for Overseas Clients
- Opportunity to improve & learn new things
- Be part of a dynamic, young, friendly team striving for top quality and a fantastic work culture.
- There is a hell of a lot of stuff to innovate and learn at the same time
- Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
- Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities, etc.
- Comprehensive health insurance.
- Opportunities for professional development and career growth.
About Abmiro
About
About us:
We are a SaaS company with a primary focus on subscription e-commerce in the enterprise space. We help small & medium businesses to run and manage their subscription business. Rekart.io is a product platform with robust subscription management, ordering, payments and delivery fulfilment.
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