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SEO Team Lead

at Truemeds India

DP
Posted by trupti keswani
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powai, Mumbai
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5 - 9 yrs
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₹14L - ₹15L / yr
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Full time
Skills
Search Engine Optimization (SEO)
On-page Optimization
Landing page optimization
Google Analytics
Google Adwords

Job Description:

As an SEO Lead, you will be responsible for spearheading our SEO growth efforts covering on-site (technical), off-site and content marketing aspects for both web & app. You should possess

exceptional attention to detail, and have good technical & analytical skills. You will be directly

responsible for driving Organic Growth and goals. This is a high-growth role and the candidate

would get access to great resources to build and scale the SEO function grounds up. It would be a great fit for people who believe in exponential growth and doing numerous experiments. The perfect candidate will have at least 5-6+ years of hands-on experience solving tough SEO problems and proven experience utilising various reporting and analytical platforms in an E-commerce / Publisher background.

 

Roles & Responsibilities:

 

• Lead SEO efforts in-house, working closely with the tech & product team to take up

Technical, On-Page and Off-Page SEO activities and Content Marketing.

• In-depth experience with web analytics tools like Google Analytics with Google Search

Console, Keyword planning tools, SEMrush, ASO, etc.

• Drive end-to-end Organic growth Strategy for enhancing Organic Traffic and meeting

business goals.

• Develop a strategy for link-building campaigns and improve the referral traffic and domain

authority of the site.

• Drive Keyword analysis through Keyword Research Tools and improve Keyword Ranking.

Should have knowledge about YouTube SEO Help to execute on-site and off-site SEO

strategies.

• Drive end-to-end Technical SEO strategies (XML sitemaps, 301-redirects, canonical tags, URL structures, website hierarchy, etc) and on-page optimization (On-page SEO (meta-tag optimization, content optimization on product and category pages, blog content strategy)

• Ability to guide content writers to create a compelling and high-quality website/linkable

content, including blog posts and page descriptions and Drive strategy regarding external

content creation to drive channels (YouTube video, PR, Reddit, Quora, etc)

• Own the App Store Optimization and define a strategy to improve app visibility in the app

stores, increasing app conversion rates, and getting more downloads.

• Identify and implement Key Performance Indicators (KPIs) to measure and monitor SEO performance and growth.

• Lead & review technical SEO issues and recommend fixes and work with the tech team to take them to closures. Performing periodic technical audits on the Graphy website/pages,

making short and long-term technical SEO strategy recommendations in terms of (page load, Mobile friendly UI/UX), page speed, CVW (core web vitals), etc.

• Optimise website content, landing pages and paid search copy. Work with the SEO team to optimise the internal linking structure and drive best practices in this field.

• Drive off-page strategy (deciding content topics, prioritising categories for backlinks, analysis of off-page domains)

• Competition Analysis: Manage/Perform competition analysis to enhance rankings and organic traffic and Reporting: Monitor and administer web analytics. Dive into the customer and traffic data to draw insights and new opportunities to grow SEO as a channel.

 

Qualification & Requirements:

 

• Working experience of minimum 5-6+ years in Search Engine Optimization – SEO

• Should have worked on multiple big sites for SEO and helped in the development of their SEO strategy and implementation.

• Experience using SEMrush or Ahrefs & Knowledge of HTML/CSS/React.

• Familiarity with relevant tools (e.g., SEMrush, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends).

• E-pharma or E-commerce experience is a strong plus along with a growth hacking background.
• Must be well-versed with Google Algorithm updates & proficient with Excel & MS office.

 

About TrueMeds:

 

Our vision is to make healthcare affordable and accessible to all. We are a technology-driven,

telehealth platform that aims to reduce healthcare expenses multifold and improve healthcare

outcomes by democratising medicine purchases in India.

Truemeds, through its proprietary algorithm and teleconsultation, can recommend best value

medicines from the top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers!

 

Founded by Ex-Abbott executives, Akshat Nayyar and Dr Kunal Wani, Truemeds has witnessed

phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand. We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. Headquartered in Mumbai, we are building a kick-ass team that is passionate to build innovative solutions and is willing to go the extra mile to ensure the customer has the best experience. Truemeds has closed it’s Series B ($22 Million) funding round led by private equity fund Westbridge Capital. The funding round witnessed participation from existing investors as well including InfoEdge Ventures, Asha Impact and IAN Fund. The company plans to utilise the funds to expand in the domestic market and grow exponentially in the days to come.

*The job would be based in Mumbai (Powai).*

 

 

Read more

About Truemeds India

Founded
2019
Type
Size
100-1000
Stage
Raised funding
About
True medicines at true prices! Our motto is to deliver value added solutions for Indian patients beyond just pills. Our goal is to make healthcare accessible to every patient and bring it in their price range. Headquartered in Mumbai, we are excited to build a strong product and operations team, which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience.
Read more
Connect with the team
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Mangesh Toraskar
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Mangesh Toraskar
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Savita Upadhyay
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