Performance Marketing Manager at MyntMore · Mumbai · 3 - 4 years · ₹3L - ₹12L / yr · Profitable · Posted 31 Mar 2022

Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
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Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
A/B Testing |
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Website + Landing Page + CRO - Back-End - Analysis / Audit |
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Social Media |
Existing Brand - Analysis / Audit |
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Create Cohorts |
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A/B Testing |
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Optimizations |
Social Media CRM Integration |
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Optimizing bottlenecks |
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Email Marketing |
Email Marketing Audit + Tools Integration |
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Email Marketing - Scheduling + Metrics + Optimization |
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Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
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Create Cohorts |
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Create Platform-Cohort-Specific Funnels |
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Platform-cohort-specific Detailed targeting for each creatives |
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Run Performance Ads |
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Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
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Strategize: Platforms-specific to the brands |
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A/B testing |
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Ensure client growth |
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Client Interactions: Client Reports + Briefings |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |

About MyntMore
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