Creative Copywriter

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

We are looking for a skilled ERPNext Developer with hands-on experience in configuring and customizing ERPNext’s Asset Management features for large-scale deployments. You will play a critical role in understanding enterprise-specific asset structures and workflows and implementing them in ERPNext.

📌 Responsibilities

• Customize and configure the Asset Management module in ERPNext to support complex enterprise asset structures.
• Integrate asset tracking with maintenance schedules, warranty management, depreciation, and reporting.
• Develop custom scripts, forms, reports, and workflows to suit client-specific requirements.
• Migrate historical asset data from legacy systems to ERPNext.
• Coordinate with internal stakeholders, functional teams, and client IT departments for end-to-end implementation.
• Ensure performance optimization and data integrity during scale-up.

✅ Requirements

• Minimum 3 years of experience with ERPNext development and Frappe framework.
• Strong understanding of the Asset Management domain in ERP or EAM systems.
• Experience with customization, scripting, and module development in ERPNext.
• Hands-on with data migration, REST APIs, and integrations.
• Familiarity with Git, Docker, and cloud-hosted ERPNext instances.
• Strong problem-solving skills and ability to handle enterprise-scale implementations.

• Programming experience : 5 to 8 years of programming experience
• Strong technical knowledge in any of the following programming languages : Ruby on Rails /Python/Java and willing to learn and work in Node.js.
• Good Programming aptitude
• Have experience designing and building large scalable web services.
• Have an in-depth understanding of database technologies (SQL and NoSQL) 
• Have experience building RESTful APIs and have good knowledge of RESTful design patterns.
• Be able to communicate and work well within a team
• Brownie points if you have worked on Typescript & Nest.js

REQUIREMENTS:

Primary Skills -

• PHP Version 7.1.33 or higher
• Codeigniter 3 or higher (PHP MVC Framework)
• MS SQL Server 2005 (DB)
• Apache 2.4.6 or higher (Web Server)Ubuntu 18.04 or higher / Red Hat Linux / Similar (Operating System on machines).

Good to Have:

The knowledge of any of the following Content Management Systems:

• Magento
• Wordpress
• Prestashop
• Drupal
• Opencar

Relevant Experience: 2-6 yrs

• Hands on Experience and manage Node js, Mongo DB, Angular and Express js.
• Architect, Develop, test and deploy robust products that are fast, scalable and highly responsive
• Design and maintain large and complex databases, both relational and non-relational databases.
• Establish, refine and integrate development environment tools and software as needed
• Deploy applications on AWS cloud with ability to quickly debug hosting related issues.
• Expertise in Complete Mean, Node js, Mongo DB, Angular and Express js
• Strong analytical and problem solving skills

Section A: Purpose of the Role:

To engage with CXOs across the world’s most successful companies and successfully sell new business opportunities to ensure MnM’s growth.

Section B: Job Description

B.1 Responsibilities:

• Generate sales revenue in line with the MnM’s objectives and goals
• Ensure strong focus is to hunt and sell to net new logos / net new client accounts within defined timelines
• Identify key decision makers and act as a strategic partner to C-level and senior executives within an assigned organization to drive revenues

to understand their issues/needs/priorities through a consultative selling approach

• Collaborate with internal resources (such as Research, Client Services) and external network to prioritize and penetrate key accounts; quickly build relationships with key stakeholders to drive revenues
• Leverage CRM as a tool to capture accurate sales pipeline management, develop strategic territory mapping and maintain forecast
• Manage sales forecast accuracy on a monthly/quarterly/annual basis and ensure that sales pipeline remains full of qualified leads & prospects
• Own the full sales cycle from prospecting through close and own the overall allocated sales quota
• Follow determined Sales best practices developed through collaboration with peers or delivered by Sales Learning and Development team.
• Maintain compliance in utilizing internal sales enablement tools and management processes
• Attend and participate actively on all internal team meetings. 

B.2 Communication  

• Internal Stakeholders: Internal teams such as Research, Sales, Web Marketing, Finance and Accounts, Events and Conferences, Human Resources
• External Stakeholders: Clients, Industry Experts, Government Agencies, Academia

Section C: Job Specifications

C.1 Skills:

• Excellent verbal and written communication skills

• Ability to engage with CXO, business leaders and build credibility and relationships
• Strong business development skills, telesales, outbound calling, communication and negotiation skills whenever required.
• Highly motivated individual with a passion for sales and an unyielding drive to succeed in an international selling environment
• Ability to comprehend and problem solve by thinking and acting quickly on your feet.

• Cultural Sensitivity in engaging with global clients

• Entrepreneurially minded individual with positive mindset capable of converting adversity into opportunity

C.2 Education:

• Essential: Bachelor’s degree
• Desirable: Master’s in Business Administration (MBA)

C.3 Prior Experience:

• 3+ years’ experience in product/solution/enterprise sales

• A consistent track record of overachievement in sales targets