Creative Copywriter

Job Role: Senior Manager - Performance Marketing

You should apply if you have:

• Expertise in media mix optimization and analytics in a D2C growth startup.
• Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
• Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App
• Strong skills building advanced dashboards for real-time reporting.
• A data-driven mindset focused on measuring and optimizing campaign performance.
• Experience in marketing leadership roles at D2C brands or marketplaces.
• A passion for scaling businesses, supported by an entrepreneurial spirit.
• Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
• Knowledge of A/B testing, incrementality studies, and channel optimization.
• Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
• Skills in identifying and testing innovative approaches to capture market demand.
• Proven track record of working across teams to share insights and drive results.

You should not apply if you:

• Can’t work in ambiguity.
• Can’t build processes or structures.
• Prefer to work in silo as an individual contributor.
• Are not passionate about the health and nutrition industry.
• Have not managed teams before.
• Have not worked directly with a large consumer brand before.
• Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

• Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
• Experience in marketing analytics, performance marketing, or MarTech.
• Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimisations basis incrementality
• Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
• Strong analytical skills for deriving actionable insights from large datasets.
• Expertise in A/B testing, lift studies, and performance tracking.
• Excellent communication and stakeholder management.

What will you do?

• Lead data-driven strategies to drive growth across D2C and eCommerce channels.
• Develop and automate dashboards for performance monitoring and insights.
• Oversee campaign optimization across platforms like Amazon, Meta, and Google.
• Analyze customer lifecycle data to improve acquisition, retention, and conversion.
• Manage marketing budgets to maximize ROI through targeted campaigns.
• Collaborate with internal and external stakeholders for seamless project execution.
• Stay updated on trends and leverage analytics for strategic decision-making.
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Work Experience:

Proven experience in analytics-focused marketing roles within D2C or eCommerce.

Working Days: Monday - Friday'

Location: Golf Course Road, Gurugram, Haryana

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

What We’re Looking For :-

• 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
• Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
• Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
• A creative and collaborative approach to working with design and content teams.

Key Responsibilities:-

• Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
• Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
• Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

HR Manager – 4+Years

Job Description-
Having Hands Knowledge into IT Staffing.
Hands on experience into HR Generalist Activities.
Hands into Retention, Exit formalities, Compensation, Payroll Process, Rewards, Performance Management.
Should be energetic to handle any complex situations.
Having Knowledge into End-to-End Recruitment Process both in Domestic & JAPAN
Proven working experience as HR Manager

People-oriented and results-driven

Demonstrable experience with Human Resources metrics

Knowledge of HR systems and databases

Ability to architect strategy along with leadership skills

Excellent active listening, negotiation, and presentation skills

Competence to build and effectively manage interpersonal relationships at all levels of the company

Get employees settled in the organization right from day 1 of joining.

Ensure legal compliance throughout human resource management.

Hands into ATS Tools.

Job Location - Hyderabad - Madhapur
Work from Office


                                             

PHP / Laravel / CI developer duties and responsibilities

• Develop, record and maintain cutting edge web-based PHP applications on portal plus premium service platforms.
• Build innovative, state-of-the-art applications and collaborate with the frontend development team.
• Ensure HTML, CSS, and shared JavaScript is valid and consistent across applications.
• Prepare and maintain all applications utilizing standard development tools.
• Utilize backend data services and contribute to increase existing data services API.
• Lead the entire web application development life cycle right from concept stage to delivery and post launch support.
• Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues.
• Document the development process, architecture, and standard components.
• Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as liaison between development staff and project manager.
• Keep abreast of new trends and best practices in web development.
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PHP / Laravel / CI developer requirements and qualifications

• Previous working experience as a PHP(Laravel/CI) developer for minimum 3 years.
• Proficient with JavaScript, JQuery and AJAX.
• In depth knowledge of object-oriented PHP (>=Laravel 7 or >=CI 4.0) framework.
• Should know about source version control like GIT or SVN
• Familiar with AWS & Linux command line will be added advantage.
• Understanding and implementing security and data protection
• Must be a team player with good communications.
• Ability to solve problems quickly and efficiently.
• Great aptitude and attitude towards learning.
• Take full responsibility for task/project execution.
• Ability to prioritize own work and respect deadlines.

• He has to perform architectural analysis, and he should know how to design enterprise-level systems.
• He should know how to design and simulate tools for the perfect delivery of systems.
• He should know how to design, develop, and maintain systems, processes, procedures to deliver a high-quality service design.
• He has to work with other members of a team and other departments to establish healthy communication and information flow.
• He should know how to deliver a high-performing solution architecture that can support the development efforts of a business.
• He has to plan, design, and configure the most typical business solutions as needed.
• He has to prepare technical documents and other presentations for multiple solutions areas.
• He has to be sure that the best practices for configuration management are carried our as it was needed.
• He has to work on customer specifications, analyze them, and conduct the best product recommendations associated with the platform

Requirements

• AWS Solution Architect 9-10 Years
• Responsible for managing applications on public cloud (AWS) infrastructure.
• Responsible for larger migrations of applications from VM to cloud/cloud-native.
• Responsible for setting up monitoring for cloud/cloud-native-based infrastructure and applications.
• MUST: AWS Solution Architect Professional certification.