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SEO Content Marketing Manager
SEO Content Marketing Manager
CareerNinja's logo

SEO Content Marketing Manager

Shronit Ladhani's profile picture
Posted by Shronit Ladhani
3 - 7 yrs
₹7L - ₹10L / yr (ESOP available)
Mumbai
Skills
Search Engine Optimization (SEO)

Your Role:

We are looking for an SEO and Organic Marketing Manager who thrives in fast moving environments. You will work closely with the Marketing Head as well as cross functional teams to create and implement the brand’s SEO and Content strategy. This will aid the marketing goal to do with massive customer acquisition and brand building so as to help millions learn new skills & build better careers.


About Us:


CareerNinja is a VC-funded, fast growing Edtech venture that is building the world's largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.


Responsibilities


1. Plan, Develop and implement effective SEO strategies in order to increase the organic traffic to the website/landing page/blog.
2. Work towards organic search optimization and ROI maximization by collaborating with web developers and marketing team
3. Regularly perform thorough keywords research
4. Optimize the content of landing pages, blogs and websites and monitor redirects, click rate, bounce rate, and other KPIs
5. Develop and manage content calendar and get work done according to the acquisition goals monthly
6. Direct and coordinate content teams in off-page search engine optimization tasks like link-building, forum commenting, etc.
7. Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, rankings, etc.
8. Collaborate with agencies to feature referrals and guest blogs/listicles
9. Produce high-quality articles, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
10. Accountable for overseeing all content marketing initiatives and team across all channels to drive traffic, engagement and leads.


Must Have


1. 3+ years of Proven experience as SEO Manager, SEM Manager or similar role
2. Overall marketing experience of 4-6 Years
3. Strong organizational, communication and leadership skills
4. Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
5. Strong experience of working closely with design, content, marketing to implement high-leverage campaigns


Good to Have


1. Relevant industry/Start-up/Edu-tech experience in a similar role
2. Great content writing and marketing skills.
3. A high level of comfort with data and strong research and analytical skills
4. Exposure of other aspects of the marketing functions like performance, social, brand, market research, pricing, etc


Why Work With Us-


We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it!
You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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About CareerNinja

Founded :
2017
Type :
Product
Size :
20-100
Stage :
Bootstrapped
About
CareerNinja is an Ed and HR Tech venture that enables organisations to hire pre-trained talent at scale and on demand. It helps create a personalised academy on the cloud where potential employees can come, learn and be engaged by the organisation and form a talent community. For students, it is a social venture which aims to inspire, educate and guide them to move closer towards success. It provides students job focussed, practical courses to get them more work ready. To complement the same and to further develop them as individuals it provides content ranging from articles and short courses to videos covering their personal, professional, social and academic lives.
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Shronit Ladhani
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Subodh Popalwar

Software Engineer, Memorres
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