
We are a BPC start-up that I have founded and funded post decades of experience in this industry. You can learn more about us here - www.icosmetiques.com We are looking for a performance marketer to own our marketplace budget and drive ROI for us. Additionally, you will have the opportunity to oversee our performance marketing agency for Meta / Google Ads. You will have full autonomy and decision making in this role.
Responsibilities
o Develop and implement performance-driven ad strategies on Amazon, Flipkart, Nykaa, JioMart, and other relevant marketplaces.
o Continuously monitor campaign performance metrics (e.g., ACOS, ROAS, CPC, CTR) and optimize for maximum efficiency.
o Conduct regular A/B testing on ad creatives, bidding strategies, and keyword targeting to drive improvement.
o Focus on achieving pure ROAS targets by adjusting budgets, optimizing bids, and refining campaign tactics based on data insights.
o Use analytics tools to generate actionable reports that inform ongoing campaign adjustments.
o Work alongside agency for Meta (Facebook/Instagram) and Google advertising to ensure alignment with overall performance goals.
o Oversee creative/content agencies tasked with producing branding materials (e.g., video content) to support integrated marketing campaigns.
o Ensure consistency of messaging and branding across all digital channels.
o Prepare regular performance reports, provide insights on campaign effectiveness, and suggest strategic improvements.
o Stay updated on industry trends, changes in marketplace algorithms, and policy updates to proactively adjust strategies.
Qualifications
o 2–3 years of proven experience in marketplace performance marketing.
o Strong understanding of marketplace platforms (Amazon, Flipkart, Nykaa, JioMart) and their advertising ecosystems.
o Strong understanding of Google and Meta Ads platforms.
o Demonstrated ability to analyze performance data and optimize campaigns based on ROAS and other performance metrics.
Personal Attributes
o Highly analytical with a data-driven mindset.
o Excellent communication and project management skills.
o Ability to multitask and work collaboratively in a fast-paced environment.
o Self-motivated with a keen eye for performance optimization and strategic growth.
Employment Type
Full-time

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Arka Energy, a Silicon Valley-based startup designs, builds & launches the world’s most innovative clean energy solutions for a sustainable future. The state-of-the-art Arka Collection of products, developed by Arka Energy, consists of the 'PowerRoof' and the 'PowerGazebo' designed to turn roof and open spaces in homes into an energy-generating asset without compromising aesthetics, performance and durability. Globally, our platform has facilitated assessing over 1200 MW of solar capacity. It is utilized by numerous powerhouses, such as Tata Power, Unirac, and Renew Power, as well as many small to medium-sized solar companies in over 50 nations.
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Key Responsibilities:
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1. Competitive development environment
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Perform analysis, design and implementation of assigned projects using sound engineering principles and adhering to business standards, practices, processes, and product / program requirements
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Engage with global teams to effectively translate customer requirements to software requirements and identify potential solutions that are optimized to operate with in constraints of the product
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Troubleshoot variety of complex software problems
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Provide timely status updates and proactive communications on issues to the stakeholders.
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Able to interface with internal and external stake holders regarding software issues.
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Contribute as part of teams put together to meet overall organization initiatives/objectives
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As a technical lead,
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Guide team efforts towards successful deliverables.
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Provide technical leadership to teammates through coaching and mentorship.
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Able to effectively manage escalations and operate under crisis
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Have the ability and willingness to acquire in-depth understanding of domain and existing products (beyond software) and apply that knowledge to develop new products and to deliver enhancements/ fixes for customer requirements.
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Background in Industrial Automation
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Prior experience in supervisory control systems software
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Bachelor of Engineering degree in Computer Science/Information Science/Electronics/Electrical/Instrumentation with strong back ground in Industrial automation software
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Strong C, C+ programming on variety of Windows platforms using Microsoft technologies
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Sound knowledge of Computer Science fundamentals data structures, algorithms, operating system concepts
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Excellent analytical skills, methodical problem-solving skills and troubleshooting skills
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Prior experience of working in global teams and interfacing with multiple stake holders
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Excellent communication skills (verbal and written) and the ability to interact with extended teams spread across the globe.



