Performance marketing manager

We are a BPC start-up that I have founded and funded post decades of experience in this industry. You can learn more about us here - www.icosmetiques.com We are looking for a performance marketer to own our marketplace budget and drive ROI for us. Additionally, you will have the opportunity to oversee our performance marketing agency for Meta / Google Ads. You will have full autonomy and decision making in this role.

Responsibilities

o Develop and implement performance-driven ad strategies on Amazon, Flipkart, Nykaa, JioMart, and other relevant marketplaces.

o Continuously monitor campaign performance metrics (e.g., ACOS, ROAS, CPC, CTR) and optimize for maximum efficiency.

o Conduct regular A/B testing on ad creatives, bidding strategies, and keyword targeting to drive improvement.

o Focus on achieving pure ROAS targets by adjusting budgets, optimizing bids, and refining campaign tactics based on data insights.

o Use analytics tools to generate actionable reports that inform ongoing campaign adjustments.

o Work alongside agency for Meta (Facebook/Instagram) and Google advertising to ensure alignment with overall performance goals.

o Oversee creative/content agencies tasked with producing branding materials (e.g., video content) to support integrated marketing campaigns.

o Ensure consistency of messaging and branding across all digital channels.

o Prepare regular performance reports, provide insights on campaign effectiveness, and suggest strategic improvements.

o Stay updated on industry trends, changes in marketplace algorithms, and policy updates to proactively adjust strategies.

Qualifications

o 2–3 years of proven experience in marketplace performance marketing.

o Strong understanding of marketplace platforms (Amazon, Flipkart, Nykaa, JioMart) and their advertising ecosystems.

o Strong understanding of Google and Meta Ads platforms.

o Demonstrated ability to analyze performance data and optimize campaigns based on ROAS and other performance metrics.

Personal Attributes

o Highly analytical with a data-driven mindset.

o Excellent communication and project management skills.

o Ability to multitask and work collaboratively in a fast-paced environment.

o Self-motivated with a keen eye for performance optimization and strategic growth.

Employment Type

Full-time