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Performance Marketing Head
Performance Marketing Head
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Performance Marketing Head

Mayank choudhary's profile picture
Posted by Mayank choudhary
8 - 12 yrs
₹50L - ₹75L / yr
Gurugram
Skills
Performance marketing
Digital Marketing
Tier 1 college only
Fintech based company only

Responsibilities will include


1.Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)


2.Lead the agenda of product led growth initiatives across business lines that drive long term growth.


3.Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.


4.Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.


5.Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building


6.Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for company, atleast 1 in quarter.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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