Hummingbird Web Solutions Private Limited Careers

Hummingbird is an Adobe Commerce (Magento) Solution Partner. We build and maintain world-class e-Commerce solutions on the Adobe Magento platform for businesses around the world. (HumCommerce.com)

At Hummingbird, marketing is about understanding customers — and building awareness about how our services can satisfy their needs. We are looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing strategies to drive interest in our IT services (E-Commerce) business. They will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. 

Objectives of this Role

* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website

* Deploy successful digital marketing campaigns and own their implementation from ideation to execution

* Experiment with a variety of marketing channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, and copywriting

* Produce valuable and engaging content for our website and blog that attracts and converts our target groups

* Build strategic relationships and partner with key industry players, agencies, vendors, and affiliates.

* Create and maintain reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies

Daily and Monthly Responsibilities

* Working in partnership with the creative team, develop creative briefs, and guide creative direction to meet objectives for all business content - print, website, digital, and video assets

* Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

* Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

* Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

* You will own and maintain all Marketing Assets - Website content, Blog content, Pitch decks, Company Marketing Decks, Brochures, Case studies, white papers, and more.

Skills and Qualifications

* Excellent written and verbal communication skills

* Proven experience developing marketing plans and campaigns

* Strong project management, multitasking, and decision-making skills

* Metrics-driven marketing mind with an eye for creativity

* Hands-on ability to create messaging and other content to articulate the value of our services.

This position has the opportunity to grow into many different areas and the right candidate can take this role to new heights. We are growing fast and need to find the right person that can move quickly with us and help us continue to thrive in the right direction.

If you are a customer-centric and passionate marketer who loves the rewarding challenge of building a brand, we want to hear from you.

Hummingbird is a WordPress product company, we build and maintain popular WordPress Themes and Plugins used by thousands of users around the world.

We are looking for a Digital Marketing Manager to join our WordPress Product Marketing Team to grow sales and adoption of our WordPress Plugins and Themes.

If you understand the WordPress ecosystem, have 5+ years of proven experience with Digital Marketing, and Project Management, and can lead a team to achieve business objectives, then this is the perfect job opportunity for you.

Job description -

Manage and guide the Digital Marketing team to achieve our WordPress business objectives. Provide thought leadership and guidance in one or more of the following areas:

• Content Marketing: Product Pages, Landing Pages, and Website Copy, using WordPress and Elementor.
• Email Marketing: Online newsletters, and promotional emails. Manage, and track email Campaign Performance
• SEO: keyword research, on-page optimization, off-page natural link building
• SMM: Social media marketing on popular platforms - YouTube, Facebook, Twitter
• Analytics: Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics
• Conversion Rate Optimisation: Run A/B testing experiments, analyze heat-maps and visitor recordings to improve performance of conversion funnels
• Partnerships: Maintain partnerships with freelancers, agencies, vendors, and affiliates

Requirements -

• Experience - Proven 6+ years experience in Digital Marketing (SEO, Email, Content)
• Effective Leader - Able to work with your team to deliver business objectives, provide training and guidance to your team where required. Review your team's work and provide feedback and help them improve and become more productive.
• Project Management - Ability to plan, track tasks for their team. Manage schedules, delivery of outcomes, with high quality. Motivate and engage with their team for them to be able to deliver high-quality work. 
• WordPress Industry Knowledge - Extensive knowledge and experience of the WordPress industry. Ability to keep updated on the trends in the WordPress industry and apply these to our business for success.
• Website Copy - Ability to build Product Landing Pages using WordPress and Elementor
• Email - Ability to use email as an effective tool for digital marketing
• Ability to Learn - Passion to learn new Digital Marketing skills
• Communication skills - Excellent spoken and written English skills

Please note, prior knowledge and exposure to the WordPress ecosystem - Selling and Marketing WP Themes and WP Plugins is mandatory. Please apply only if you have done digital marketing for WordPress products. 

If you love Digital Marketing, are passionate about WordPress, want to lead a team of Digital Marketers to success in the WordPress industry, apply today.