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Head - Growth and Performance Marketing Professional
Head - Growth and Performance Marketing Professional
Zolvit (formerly Vakilsearch)'s logo

Head - Growth and Performance Marketing Professional

Lakshmi J's profile picture
Posted by Lakshmi J
6 - 12 yrs
₹30L - ₹50L / yr
Chennai
Skills
Digital Marketing
Performance management

Vakilsearch is the leading Legal, Tax and Compliance (LTC) Company in India. We are here to revolutionize the way business work with the Government. We are working on exciting and transformative products to revolutionize the LTC space. At Vakilsearch, we believe the

future of legal in India lies in great products.


Responsibilities:

  • Growth Strategy & Execution: Develop and implement comprehensive growth strategies to achieve consistent year-over-year revenue growth.
  • Identify and capitalize on new growth opportunities through data-driven analysis and market insights.
  • User Acquisition & Retention: Drive new user acquisition and retention initiatives, focusing on both organic and paid channels.
  • Optimize user funnels and improve conversion rates.
  • Scale and optimize successful marketing campaigns and product category launches.
  • Revenue Operations: Manage end-to-end revenue operations, including KPI planning, sales operations, and customer NPS.
  • Improve sales-attributed revenue share through strategic initiatives.
  • Implement and optimize CRM solutions.
  • P&L Management: Hold P&L responsibility for the Marketing & Sales functions, ensuring positive cash flow and efficient budget allocation.
  • Monitor and report on key financial metrics.
  • Team Leadership: Build, lead, and mentor a high-performing marketing and sales team.
  • Establish and manage freelance teams to optimize costs and scale operations.
  • Digital Marketing & Brand Management: Lead digital marketing strategy and execution across B2C, B2B, and B2I verticals.
  • Develop and execute targeted marketing campaigns and promotions to enhance brand visibility and user engagement.
  • Increase organic traffic through SEO and content marketing.
  • Manage and execute social media and PPC campaigns.
  • Product Marketing: Launch and manage marketing campaigns to improve product visibility and engagement.


Qualifications:

  • 10+ years of experience in Growth, Performance Marketing, Digital Marketing, Sales, Revenue Operations, and P&L Management.
  • Proven track record of driving significant revenue growth in high-growth B2C organizations.
  • Strong experience in managing large-scale marketing campaigns and budgets.
  • Expertise in user acquisition, retention, and conversion optimization.
  • Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media marketing.
  • Experience with CRM systems (e.g., LeadSquared, HubSpot).
  • Strong leadership and team management skills.
  • Excellent analytical and problem-solving abilities.
  • Strong understanding of data-driven marketing and performance analysis.


 

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About Zolvit (formerly Vakilsearch)

Founded :
2012
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7


About Vakilsearch


Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.


Visit us on www.vakilsearch.com

Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms


Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.

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Interaction Design: Define user interactions, flows, and navigation patterns to optimize user engagement and task completion. Collaborate with product managers and engineers to translate design concepts into functional, interactive experiences.

Usability Testing: Plan and conduct usability testing sessions to gather feedback on design prototypes and iterate on design solutions based on user feedback. Advocate for user-centered design principles and best practices within the team.

Design Systems and Guidelines: Establish and maintain design systems, patterns, and guidelines to ensure consistency and coherence across products and platforms. Evangelize design standards and best practices to ensure a unified user experience.

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Mentorship and Leadership: Mentor junior UX/UI designers and contribute to their professional growth and development. Provide leadership and guidance on UX/UI design projects, setting high standards for quality and innovation.

Continuous Improvement: Stay updated on industry trends, emerging technologies, and best practices in UX/UI design. Identify opportunities for process improvement and innovation to enhance the overall effectiveness and efficiency of the UX/UI design process.

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Proficiency in UX/UI design tools such as Sketch, Adobe XD, or Figma.

Strong understanding of user-centered design principles and methodologies.

Experience conducting user research, usability testing, and data analysis.

Excellent visual design skills with a keen eye for typography, layout, and color.

Solid understanding of interaction design principles and best practices.

Strong communication and collaboration skills with the ability to present and justify design decisions to stakeholders.

Experience working in an agile development environment and collaborating closely with product managers and software engineers.

Bachelor's degree in Human-Computer Interaction, Design, or related field. Master's degree preferred.


Certifications:

UX/UI Design Certifications: Certifications from reputable organizations that validate proficiency in UX/UI design principles, methodologies, and tools. Examples include: Nielsen Norman Group UX Certification

Interaction Design Foundation (IDF) UX Design Certification

Certified User Experience Professional (CUXP) by the User Experience Professionals Association (UXPA)

User Research Certification: Certifications focused on user research techniques, methodologies, and best practices. Examples include:

User Research Academy Certification

Certified Usability Analyst (CUA) by Human Factors International

Accessibility Certification: Certifications demonstrating expertise in designing accessible user interfaces and experiences. Examples include:

International Association of Accessibility Professionals (IAAP) Certification

Web Accessibility Specialist (WAS) Certification by the International Association of Accessibility Professionals

Agile or Scrum Certification: While not specific to UX/UI design, certifications in Agile or Scrum methodologies can be beneficial for working effectively in agile development environments. Examples include:

Certified ScrumMaster (CSM) by Scrum Alliance

Professional Scrum Master (PSM) by Scrum.org


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Front-end Technologies:

Proficiency in HTML, CSS, and JavaScript for building user interfaces.

Knowledge of front-end frameworks such as React.js, Angular, or Vue.js for developing interactive and responsive web applications.

Understanding of design systems and component libraries to maintain consistency across user interfaces.

Prototyping Tools:

Experience with prototyping tools like Figma to create interactive prototypes and mockups for user testing and stakeholder feedback.

Collaboration Platforms:

Familiarity with collaboration platforms such as Figma, Miro, or Axure RP for facilitating remote collaboration, design reviews, and brainstorming sessions with cross-functional teams.

Version Control Systems:

Knowledge of version control systems like Git for managing design files, tracking changes, and collaborating with developers on design implementations.

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Accessibility Tools:

Understanding of accessibility evaluation tools like Axe, Lighthouse, or WAVE to ensure designs comply with accessibility standards and guidelines (e.g., WCAG).

Responsive Design Principles:

Knowledge of responsive design principles and techniques to create user interfaces that adapt seamlessly across different devices and screen sizes.

Cross-functional Collaboration Tools:

Proficiency in communication and collaboration tools such as Slack, Microsoft Teams, or Zoom for facilitating communication and coordination with cross-functional teams.


Behavioral Expectations: Growth Mindset & the Six Pillars of Love:

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Empathy: Show understanding and consideration for the unique challenges and perspectives of the India team and consulting clients. Build empathetic relationships to support their needs.

Forgiveness: Promote a culture of learning from mistakes and understanding in cross-cultural contexts. Encourage open discussions about failures and lessons learned.

Trust: Build trust through consistent, honest interactions, and reliable leadership, especially when managing remote and international teams.

Empowerment: Empower team members in all locations by providing autonomy, resources, and support for innovative and context-specific solutions.

Vulnerability: Demonstrate vulnerability in leadership, especially in international contexts. Be open about challenges and encourage the team to share their experiences and ideas.


Operating Principles: Embrace and live out Softway’s current operating principles

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forgiveness

Embrace discomfort: We value feedback as a gift, embrace. Vulnerability and transparency

Wield your influence: We lead with our influence, embody reliable leadership and extend our influence beyond titles

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Focus on outcomes: We deliver with purpose, value impact over effort and engage in strategic problem-solving

Take ownership: We embrace mutual accountability, empower and unblock and learn from our mistakes openly.

Experiment: We champion curiosity and courage, advocate for incremental progress and redefine perfection through iteration.

Be Effective: We align for impact, are interwoven in collaboration and strategize for success.


In Person Meetings & Travel Expectations:

In-Person Team Meetings: Regular attendance for in-person team meetings is required. Company Meetings / Retreats: Attendance for all Company-wide Meetings and/or Retreats is mandatory.

Client Visits: Occasional travel for client visits may be necessary. Travel frequency will depend on client requirements and or international travel laws/restrictions.

International Collaboration (India & US): Willingness to travel to India and/or US as requested to collaborate with cross-functional teams is required.


Reporting Structure: Reports directly to the Product Development Manager


Collaboration and Interaction:

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Adherence to Standards: Consistency in applying coding standards and adherence to Softway's policies.


Professional Development Opportunities:

Advanced UX/UI Design Training: Participate in advanced training programs, workshops, and courses on UX/UI design principles, methodologies, and tools.

Certification Programs: Pursue certifications in UX/UI design, user research, and accessibility to validate expertise and commitment to the profession.

Cross-Functional Skills Development: Gain exposure to other areas of product development, such as product management, software engineering, and data analytics, to broaden your skill set and perspective.

Networking and Community Engagement: Join UX/UI design communities, attend conferences, and participate in industry events to network with peers and stay updated on industry trends and best practices.

Research and Innovation Projects: Get involved in research and innovation projects within the organization to explore new design concepts, technologies, and methodologies.


Evaluation Metrics:

Design Quality and Innovation: Assess the quality and creativity of UX/UI design solutions, considering factors such as usability, visual appeal, and innovation.

User Satisfaction and Engagement: Measure user satisfaction and engagement metrics to evaluate the effectiveness of UX/UI design in driving user adoption and retention.

Collaboration and Leadership: Evaluate collaboration skills and leadership abilities based on contributions to cross-functional team projects and mentorship of junior designers.

Continuous Improvement: Track participation in professional development activities and initiatives to assess commitment to continuous learning and improvement in UX/UI design skills.

Overall Impact: Evaluate the overall impact of UX/UI design efforts on product success and business goals, considering factors such as user feedback, market performance, and stakeholder satisfaction. 

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+6 more

Experience: 7+ Years

Job Location: Remote/ hybrid

No. of Position: Multiple

Qualifications: B. Tech / M. Tech / MCA

Work Timings: 1:30 PM IST to 10:30 PM IST

Functional Area: Software Development

We are looking for a highly motivated and talented Software (Python) Developer to join our team and help build the components of the solutions. The ideal candidate is a versatile self-starter with a background in Python development. The Software Engineers responsibilities include designing and developing software for an large scale application that is hosted in AWS/Azure cloud platform.

Key Responsibilities

  • Develop high-quality software that is performant, scalable, reusable and extensible in python.
  • Responsible for over-all software development life cycle from design to delivery.
  • Adoption and Evolution of the software engineering practices and tools within the organization.
  • You will work closely with product management and other development teams to create responsive, and interactive interfaces.
  • You will work closely with our solution architects, analysts and design team members to develop specifications.
  • You must be able to design solution based on requirement and acceptance criteria provided in the story.
  • Collaborate with other technology and business teams within the organization to provide efficient robust solutions to the problems.
  • You will be required to demonstrate problem solving & debugging skills.
  • Make improvements to our microservices, Cloud APIs and work on developing new capabilities in existing code base.
  • Enhance existing capabilities in the application to meet the customer needs.
  • Need to work in collaboration with other team members and management team.
  • Uses data visualization techniques to provide insights on large data sets and input to finish Dashboards.
  • Builds and maintains datasets to help subject matter expert.
  • Must be able to work independently with some oversight and function effectively as part of a team in a joint working environment.
  • Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment

Skills, Knowledge and Experience

  • Must have 4+ years of experience in python application development
  • Must have 1+ years of experience with Django framework.
  • Deep understanding of object oriented and functional paradigms.
  • Solid background in RESTful Web Services.
  • Excellent verbal, written, and interpersonal communication skills
  • Knowledge of Relational database (MySQL, SQL Server, Oracle) and NoSQL is required.
  • Knowledge of reactJS to be a Full-stack developer is a plus.
  • Experience in visualization tools such as Tableau and Power BI is a plus.
Read more
RITS CONSULTING AND TECHNOLOGIES PVT LTD
krishnaveni siva
Posted by krishnaveni siva
Bengaluru (Bangalore)
2 - 5 yrs
₹5L - ₹7L / yr
skill iconJava
J2EE
Hibernate (Java)
skill iconSpring Boot
Java Server Faces (JSF)
+2 more

Job Summary

  • BS/BE/BCA/MSC/MCA degree in Computer Science, Engineering or a related subject
  • Hands on experience is preferable in designing and developing applications using Java EE platforms
  • Object oriented analysis and design using common design patterns.
  • Profound insight of Java and J2EE internals
  • Excellent knowledge of Relational Databases and SQL
  • Experience in developing web applications using at least one popular web framework (JSF, HTML5, MVC)
  • Knowledge on Micro services, Containers / Docker would be added advantage.
  • Knowledge on data science would be preferred.
  • Exposure to building API, rest service and webservices.
  • Exposure to open source like Tensor flow, NIFI, Stream pipes etc.,
  • Experience with test-driven development
  • Good communication skills and client-oriented attitude
  • Organized and detail-oriented person
  • Problem solving skills, analytical mind and positive attitude
  • Results oriented and focused on meeting deliverable timelines
  • Availability to travel, if needed
  • Fluency in English is a must

Responsibilities and Duties

  • Design and develop features and modules for mission-critical applications
  • Build modules on MES products like (SAP, Apriso, Rockwell etc.,)
  • Contribute in all phases of the development lifecycle
  • Write well designed, testable, efficient code
  • Ensure designs are in compliance with specifications
  • Prepare and produce releases of software components
  • Support continuous improvement by investigating alternatives and technologies

 

Required Experience, Skills and Qualifications

2 - 5 years of hands-on Software Development experience using the below mentioned Technologies

  • Java / J2EE
  • EJB, JSF, Servlets
  • HTML, HTML5
  • SQL server / Oracle
  • Json, webservice and etc.

Benefits

  • Candidate would be Trained on SAP modules.
  • Industry best pay.
Job Type: Full-time
Read more
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