Head - Growth and Performance Marketing Professional
Head - Growth and Performance Marketing Professional
Posted by Lakshmi J
6 - 12 yrs
₹30L - ₹50L / yr
Chennai
Skills
Digital Marketing
Performance management
Vakilsearch is the leading Legal, Tax and Compliance (LTC) Company in India. We are here to revolutionize the way business work with the Government. We are working on exciting and transformative products to revolutionize the LTC space. At Vakilsearch, we believe the
future of legal in India lies in great products.
Responsibilities:
- Growth Strategy & Execution: Develop and implement comprehensive growth strategies to achieve consistent year-over-year revenue growth.
- Identify and capitalize on new growth opportunities through data-driven analysis and market insights.
- User Acquisition & Retention: Drive new user acquisition and retention initiatives, focusing on both organic and paid channels.
- Optimize user funnels and improve conversion rates.
- Scale and optimize successful marketing campaigns and product category launches.
- Revenue Operations: Manage end-to-end revenue operations, including KPI planning, sales operations, and customer NPS.
- Improve sales-attributed revenue share through strategic initiatives.
- Implement and optimize CRM solutions.
- P&L Management: Hold P&L responsibility for the Marketing & Sales functions, ensuring positive cash flow and efficient budget allocation.
- Monitor and report on key financial metrics.
- Team Leadership: Build, lead, and mentor a high-performing marketing and sales team.
- Establish and manage freelance teams to optimize costs and scale operations.
- Digital Marketing & Brand Management: Lead digital marketing strategy and execution across B2C, B2B, and B2I verticals.
- Develop and execute targeted marketing campaigns and promotions to enhance brand visibility and user engagement.
- Increase organic traffic through SEO and content marketing.
- Manage and execute social media and PPC campaigns.
- Product Marketing: Launch and manage marketing campaigns to improve product visibility and engagement.
Qualifications:
- 10+ years of experience in Growth, Performance Marketing, Digital Marketing, Sales, Revenue Operations, and P&L Management.
- Proven track record of driving significant revenue growth in high-growth B2C organizations.
- Strong experience in managing large-scale marketing campaigns and budgets.
- Expertise in user acquisition, retention, and conversion optimization.
- Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media marketing.
- Experience with CRM systems (e.g., LeadSquared, HubSpot).
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong understanding of data-driven marketing and performance analysis.
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About Zolvit (formerly Vakilsearch)
Founded :
2012
Type :
Products & Services
Size :
100-1000
Stage :
Profitable
About
India's Largest Online Platform For Legal, Tax and Compliance Services. - https://t.co/f4giVXnWD7
About Vakilsearch
Vakilsearch is India's largest online legal, tax and compliance provider. Vakilsearch, through its products and end-to-end workflow automation journey has revolutionized how Start-ups/ Small & Medium Enterprises register, seamlessly run and comply with Government regulations. On our mission to provide one-click access to individuals and businesses for all their legal and professional needs, we have helped over 4 Lac start-ups/ small and medium enterprises to date.
Visit us on www.vakilsearch.com
Vakilsearch in recent news: https://economictimes.indiatimes.com/tech/funding/incorp-india-invests-10-million-in-vakilsearch/articleshow/87352272.cms
Vakilsearch is a people-first organisation that thrives on the enthusiasm of our team to execute our mission to the satisfaction of our customers. Towards this end, we stress on creating an optimal work-life balance and inculcating a strong sense of team spirit that stems from enthusiasm and good vibes. When you work at Vakilsearch, you don't just become an employee, you become family, and we always coalesce around each other to ensure a strong sense of family.
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