Aps Property Solutions

Position Overview:

APS Property Solutions Pvt. Ltd. is launching a new platform-based product and is looking for a Head of Marketing to lead its marketing efforts. The ideal candidate will have experience in brand management, digital marketing, and market research within the real estate and technology sectors. This role requires a creative thinker who can establish brand visibility, drive customer acquisition, and scale business growth for a newly launched platform.

Key Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute marketing strategies to establish the platform’s presence and adoption.
• Lead and mentor the marketing team for optimal performance.
• Work with cross-functional teams to ensure seamless marketing execution.

Brand & Digital Presence:

• Position the platform as a key player in the real estate sector.
• Strengthen brand awareness across digital and offline channels.
• Ensure consistent messaging and unique brand positioning.

User Acquisition & Growth Marketing:

• Oversee digital campaigns including SEO, SEM, PPC, email marketing, and social media.
• Drive user adoption through targeted marketing and engagement strategies.
• Utilize data-driven insights to optimize customer acquisition and retention.

Market Research & Competitive Analysis:

• Analyze market trends, customer behaviors, and competitors to refine marketing strategies.
• Identify growth opportunities and adjust strategies accordingly.

Sales & Public Relations Support:

• Develop marketing campaigns to generate leads and drive platform sign-ups.
• Manage PR activities to enhance company and product visibility.
• Foster partnerships to increase market reach and credibility.

Performance & Budget Management:

• Monitor key marketing metrics and optimize strategies for maximum ROI.
• Manage the marketing budget efficiently to support strategic initiatives.

Qualifications & Skills:

• Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing,
• Strong expertise in digital marketing, growth marketing, and brand strategy.
• Experience launching and scaling platform-based products is highly preferred.
• Excellent leadership, communication, and analytical skills.
• Proven ability to drive user acquisition, sales growth, and brand development.
• Experience in the real estate and technology industries is a plus.
• Proficiency in marketing analytics, CRM tools, and automation platforms.
• If you are a strategic marketer ready to launch and grow a new platform-based product, we invite you to join our team!