
-Develop marketing strategies for projects, including company websites and social media.
-Work closely with the sales team on program development and implementation.
-Create and execute lead generation programs.
-Analyze data to determine campaign efficiency.
-Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
-Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.
-Create & maintain metrics, and reports on marketing and sales activities, effectiveness, and business impact.
-Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
-Capacity to create design mock up’s, email mock up’s, etc.

About Airattix Storage
Similar jobs
Head of Marketing
Location : Gurgaon
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
Meetanshi is a Magento development company in Bhavnagar, Gujarat.
Meetanshi offers best-in class Magento extensions and Magento development services to improve the performance of the store in terms of administration, shipping, payments and security, customer experience, and load time.
Here’s your chance to join an enthusiastic, ever-learning and growing team as a digital marketer!
RESPONSIBILITY:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
PRIMARY TECHNICAL SKILLS:
- Brainstorm new and creative growth strategies
- Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
SECONDARY / DESIRED SKILLS:
- Working knowledge of HTML, CSS, and JavaScript development and Magento 2
JOB Role : Senior Platform Consultant
Essential Skills :
- Expertise in SFMC Email Marketing Tool
- Good Experience in SQL
- Experience in Data model design
- Expertise in Campaign Orchestration
- Life cycle programs and personalization
- Expertise in Marketing data optimization and List cleansing
- Experience in Data optimization and Hygiene
- Experience in Personalization in campaigns
- Good Business understanding of Digital Marketing
- Excellent communication skills
- Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)
Role Description :
- The person will be required to work on SFMC platform for creating and executing marketing campaigns.
- Ability to work independently and work directly with Marketing teams
- Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
- Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
- Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
● A proven track record of successful paid marketing campaigns
● In-depth knowledge of the various paid marketing channels and technologies, including paid search,
retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content
distribution and placement networks
● Hands-on experience in handling marketing budgets and forecasting/reporting results
● Outstanding communication, presentation and leadership skills
● Flexible working in US Shift hours from time to time
ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
- Manage and build an overall email marketing strategy.
- Create various email lists and campaigns.
- Test every campaign's success.
- Determine email marketing KPIs.
- Develop and present reports on a weekly basis.
- Develop a lead generation strategy.
- Create smart email lists.
- Increase email subscriptions.
- Analyze data to get smart insights.
- Ensure marketing message is conveyed clearly and delivered properly to prospects.
- Ensure messages are mobile-friendly.
Follow up on interested respondents. - Distributing emails through the use of automation software.
- Proven experience creating high-impact, unique marketing campaigns.
- Familiarity with pertinent automation and performance evaluation software.
- Knowledge of creative processes and social media marketing.
- Excellent written communication and copywriting skills.
- Strong project management skills.
Job description
The Digital Marketing Specialist will be responsible for working with marketing lead to help generate prospect via digital marketing methods like SEO, provide graphic design help and conduct market research.
**** IT Industry Experience is a Must ****
Work Experience - 3 to 4 years
Job Description:
Key Responsibilities:
- Assist the Marketing Lead in all digital marketing platforms including SEO, SEM, SMO, PPC, marketing database, email, and/or social media.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Maintain various wordpress based websites
- Measure performance of digital marketing efforts of the website using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and provide regular reports
- Assist in generating reports required for Amzur Quarterly Advisory Board Meetings
- Coordinate the production of content and collateral for marketing (e.g. articles, banners, posters, newsletters, promotional emails, brochures, leaflets)
- Must be able to work quickly on design programs like Illustrator, InDesign, Photoshop, Adobe products
- Must be able to multitask, manage many projects at once, and take direction from the marketing team to execute all design collaterals.
Requirements:
- Minimum 3 years experience in SEO, SMO, SEM.
- Understanding of marketing and technology landscape
- Experience with basic html, css, and CMS (content management systems)/ Wordpress.
- Basic Photoshop design experience.
Behavioural Traits:
- Excellent written and oral communication skills.
- Working knowledge with US markets is a huge plus
- Being a team player is highly recommended
- Ability to manage stress at work
- Object oriented, analytical thought process
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup

