A2 Digital

job Title: Digital Marketing Ads Specialist

• Location: Amanora Park Town, Hadapsar, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 5+  years

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Ads Specialist to join our digital marketing team and manage the PPC and social media advertising campaigns of our clients  to drive online visibility, traffic and conversions.

Responsibilities

• Develop and implement comprehensive digital advertising strategies for real estate clients, focusing on Social Media (Facebook, Instagram, LinkedIn, etc.) and Google Ads (Search, Display, YouTube) to meet their specific goals and objectives.
• Conduct thorough market research and competitor analysis to identify key opportunities and trends within the real estate industry.
• Create and manage compelling and effective ad campaigns, including ad copy, creative assets, targeting parameters, and bid strategies.
• Monitor and optimize campaign performance regularly to ensure KPIs such as click-through rates (CTR), conversion rates, cost per conversion (CPC), and return on ad spend (ROAS) are met and exceeded.
• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure alignment in messaging and branding across all digital advertising efforts.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously refine and enhance our advertising strategies.
• Provide insightful reports and analysis on campaign performance, offering recommendations for improvements and adjustments based on data-driven insights.
• Stay informed about changes in algorithms, ad policies, and best practices for various advertising platforms.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing,  Advertising, Business, or a related field (or equivalent work experience).
• Proven track record of planning, executing, and optimizing successful digital advertising campaigns, with a focus on Social Media and Google Ads. Experience in real estate marketing is a strong plus.
• In-depth understanding of advertising platforms, including Facebook Ads Manager, Instagram Ads, LinkedIn Ads, Google Ads (Search, Display, YouTube), and other relevant platforms.
• Strong analytical skills and ability to interpret data to drive decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign strategies effectively.
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google Data Studio, or similar tools.
• Detail-oriented mindset with the ability to manage multiple campaigns and projects simultaneously.
• Creative thinking and problem-solving abilities to adapt strategies in a dynamic industry.
• Relevant certifications (e.g., Google Ads certifications) are a plus.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Job Title: Senior Social Media Executive

• Location: Amanora Park Town, Pune
• Employment Type: Full-time, WFO
• Relevant Experience: 3 to 4+  years
• 
  

About A2 Digital

A2 Digital is a full-service digital marketing and advertising company. We work as a trusted marketing partner with the businesses and use data, media & technology to deliver strategic digital marketing and advertising solutions that help them accelerate and achieve sustainable business growth.

We are a team of 75+ highly creative and innovative young professionals passionate about building brands and delivering best-in-class marketing solutions to the businesses. Our team has a unique blend of Marketing, Media & Technology and comprises expert designers, marketers, content writers, videographers, business analysts, strategists and project managers.

Job Summary

We are seeking a talented and experienced Senior Social Media Executive who will be responsible for managing the digital presence and creating brand awareness for our clients. Your primary focus will be to build and engage communities on social media platforms such as Facebook, Instagram, and LinkedIn. You will work closely with our clients, strategize social media campaigns, generate creative ideas, write compelling copy and collaborate with designers to produce visually appealing video and image content.

Responsibilities

• Develop and execute social media strategies to enhance brand visibility and engagement for our clients.
• Create and implement effective social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others as required.
• Manage social media accounts for clients, including content creation, scheduling, publishing, and monitoring.
• Generate engaging and persuasive copy for social media posts, ads, and other promotional materials.
• Collaborate with the design team to create visually appealing and impactful video and image creatives for social media channels.
• Monitor social media trends, competitor activities, and industry developments to identify new opportunities and improve campaign performance.
• Engage with followers, respond to comments and messages, and foster community growth and interaction.
• Analyze and report on social media metrics, track campaign performance, and provide actionable insights and recommendations to clients.
• Stay up-to-date with emerging social media platforms, tools, and best practices, and implement innovative strategies to drive results.

Requirements

• Master’s/ Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• Proven work experience as a Social Media Specialist or similar role, only in a digital marketing agency.
• In-depth knowledge of social media platforms, algorithms, and best practices.
• Strong understanding of digital marketing concepts, including branding, content marketing, and community management.
• Proficient in using social media management tools, analytics platforms, and content scheduling platforms.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative mindset with the ability to generate innovative ideas for social media campaigns.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and extract actionable insights.
• Experience with video and image editing tools is a plus.
• Passion for staying up-to-date with the latest social media trends and industry developments
• Demonstrated leadership abilities, with experience managing a team of Social Media specialists.

If you meet the above requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.