Digital Marketing Executive

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

• Healthcare Support Services
• Remote Staffing / Dedicated Remote Professionals
• Website & Mobile App Development
• Cybersecurity Services
• SEO & Digital Marketing Services
• Digital Content Creation
• Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

• Healthcare Support Services
• Remote Staffing / Virtual Assistants
• Website & Mobile App Development
• Cybersecurity Services
• SEO, Digital Marketing & Creative Services
• Digital Content Creation
• (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

• Search, Display, Discovery & Video
• Remarketing / Retargeting
• Custom Intent & In-Market Targeting
• Smart Bidding Strategies
• Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

• Lead Gen Campaigns
• Retargeting Stacks
• Lookalike & Interest Audience Testing
• Dynamic Creative Optimization

LinkedIn Ads (Preferred)

• Lead Gen Ads & Messaging Ads
• InMail Targeting
• B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

• Upwork (bidding, proposal strategy, conversions)
• Fiverr (gig optimization & ranking)
• LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

• SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
• Email Marketing & Automation
•  
• Segmentation, personalization & cold outreach
• Deliverability optimization
• Automated drip and nurture flows
• Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager (GTM)
• A/B Testing & CRO
• Conversion Tracking (pixel/events/server-side preferred)
• UTM Strategy

Landing Page & Funnel Optimization

• High-converting landing pages
• Heatmaps
• Split testing
• Funnel performance & attribution

CRM & Automation Tools

• HubSpot / Zoho / GoHighLevel
• Mailchimp / SendGrid / ActiveCampaign
• Instantly / Lemlist / Apollo / Smartlead
• Zapier / Make

🔵 Key Responsibilities

• Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
• Generate qualified leads across multiple business verticals
• Build high-conversion landing pages & funnels
• Execute full SEO roadmap
• Design & optimize automated email sequences
• Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
• Maintain consistency & predictability in lead flow
• Competitor & keyword intelligence reporting
• Deliver weekly & monthly performance reports
• Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

• Minimum 4–5 years in performance marketing & digital lead generation
• Proven experience targeting US/UK/Australia/NZ/Dubai markets
• Strong portfolio of Google & Meta campaigns
• Mandatory experience with Upwork, Fiverr & Sales Navigator
• Excellent written & verbal communication in English
• Strong analytical & data-driven decision-making capabilities
• Deep understanding of cold email KPIs & deliverability metrics
• Ability to work independently on night shift
• Must have a reliable WFH setup

• Building and maintaining relationships with customers
• Achieving sales targets
• Regular follow-ups and getting feedbacks from the customers

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore

Since the goal is to grow and develop ourselves, working together can allow you and Sourcebae. to earn fortune remarks and leads.

We are immensely looking for MEAN/MERN Developer. 

Responsibilities:

• Developing front end website architecture.
• Designing user interactions on web pages.
• Developing back-end website applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.
•  

Experience Required:

• The candidate must at least have a total experience of 1-3 years in the relevant field.
• The candidate must have basic knowledge regarding data structure and algorithm.
• We require people with keen logistics skills.
• The candidate must be strong with basics and their concepts must be clear enough to deal with all sorts of delusions.

Location:

• basis.
• The job-role of a React.js developer is open only for candidates residing in Indore or are willing to relocate to Indore.

We are highly fetching for immediate joiners or candidates that may join the company within 15 days. 

• Obtains client information from online databases.
• Determines eligibility by comparing client information to requirements.
• Establishes policies by entering client information; confirming pricing.
• Informs clients by explaining procedures; answering questions; providing information.
• Maintains communication equipment by reporting problems.
• Maintains and improves quality results by adhering to standards and guidelines; recommending improved procedures.
• Updates job knowledge by studying new product descriptions; participating in educational opportunities.
• Accomplishes sales and organization mission by completing related results as needed.
• Skills and Qualifications:
• Verbal Communication, Phone Skills, Listening, Data Entry Skills, People Skills, Informing, Customer Focus, Customer Service, Attention to Detail, Professionalism, Multi-tasking