Job Description: Marketing Specialist
Position: Marketing Specialist
Company: WINIT
Location: Hyderabad
Department: Marketing
Overview:
We are looking for a talented and results-driven Marketing Specialist to join our dynamic team. The ideal candidate will be a creative thinker with a deep understanding of digital marketing channels and strategies, with the ability to execute and analyze campaigns for various platforms.
Key Responsibilities:
- Social Media Management & Strategy:
- Manage and update the company’s LinkedIn and other social media handles (Facebook, Instagram, Twitter, etc.) to build a strong online presence.
- Develop and execute social media strategies that increase engagement, followers, and brand awareness.
- Track and analyze performance metrics on social platforms, optimizing content and posting strategies to boost reach and interaction.
- Brochure & Content Creation:
- Design and create visually appealing and informative brochures, flyers, and other marketing materials for digital and print purposes.
- Work collaboratively with the creative team to ensure consistent branding and messaging across all marketing collateral.
- Create engaging content (blogs, articles, graphics, videos) that aligns with company goals and target audience needs.
- Website Optimization and Updation:
- Regularly update and maintain the company website, ensuring all content is fresh, relevant, and optimized for SEO.
- Analyze website performance, troubleshoot issues, and suggest improvements to enhance user experience and increase conversion rates.
- Ensure the website is mobile-optimized and aligned with current trends in design and user behavior.
- SEO Management:
- Perform on-page and off-page SEO to increase website visibility and ranking in search engines.
- Conduct keyword research and implement SEO strategies for content, ensuring maximum exposure and organic reach.
- Track, analyze, and report on SEO performance metrics to identify areas for improvement.
- Social Media Growth (LinkedIn):
- Focus on growing and increasing the number of followers and engagement on the company's LinkedIn page.
- Regularly update the LinkedIn profile with relevant company news, case studies, and posts to establish thought leadership in the industry.
- Paid Campaigns & Advertising:
- Plan, create, and manage paid digital campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Continuously optimize campaigns based on performance data to maximize ROI and achieve marketing objectives.
- Email Marketing:
- Design and send email newsletters and marketing campaigns to clients, prospects, and partners.
- Manage subscriber lists, analyze open and click-through rates, and fine-tune email marketing strategies.
- Analytics & Reporting:
- Regularly monitor and report on the performance of digital marketing efforts (website traffic, social media engagement, ad campaigns, etc.).
- Use insights to recommend improvements and optimize future campaigns.
- Collaboration & Communication:
- Work closely with other departments, including sales and product teams, to ensure that digital marketing strategies align with company objectives.
- Stay up-to-date with industry trends and best practices to continuously bring new ideas to the table.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 2-3 years of experience in digital marketing, with a strong emphasis on social media management, SEO, and content creation.
- Expertise in using social media platforms (especially LinkedIn), social media management tools, and content creation software.
- Proficiency in SEO best practices and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
- Experience with website CMS (WordPress, Shopify, etc.) and basic HTML knowledge is a plus.
- Strong design skills with experience in tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating marketing collateral.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Excellent written and verbal communication skills.
Preferred Skills:
- Experience with Google Ads, LinkedIn Ads, and Facebook Ads.
- Strong understanding of content marketing strategies.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Creative thinker with a keen eye for detail and design.
About our company:
We are an mSFA technology company that has evolved from the industry expertise we have gained over 25+ years. With over 600 success stories in mobility, digitization, and consultation, we are today the leaders in mSFA, with over 75+ Enterprises trusting WINIT mSFA across the globe.
Our state-of-the-art support center provides 24x7 support to our customers worldwide. We continuously strive to help organizations improve their efficiency, effectiveness, market cap, brand recognition, distribution and logistics, regulatory and planogram compliance, and many more through our cutting-edge WINIT mSFA application.
We are committed to enabling our customers to be autonomous with our continuous R&D and improvement in WINIT mSFA. Our application provides customers with machine learning capability so that they can innovate, attain sustainable growth, and become more resilient.
At WINIT, we value diversity, personal and professional growth, and celebrate our global team of passionate individuals who are continuously innovating our technology to help companies tackle real-world problems head-on.
Shubham Vishwakarma
Full Stack Developer - Averlon
About WINIT
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About us
Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19.We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market .
Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.
Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit.
We are proud of Creating a state of the art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine (https://www.ekincare.com/blog/using-ai-machine-learning-to-digitize-health-records-d5c34451-1176-4f8b-a8f9-204c046ec30e" target="_blank">click to know how)
For more details about us please visit http://www.ekincare.com/" target="_blank">www.ekincare.com
What we offer in return is the opportunity to join a talented team of bright people and to also enjoy:
- 5-day work week, leave policy covering various work time off benefits including maternity and paternity leave benefits.
- Premium Group medical Insurance for the employee and 3 dependents, personal accident insurance coverage, life insurance coverage.
- Access to ekincare app with all the free access to the features like Annual Health checkup, Covid screening and test, online doctor consultation, Gym access and many more.
ekincare is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity status.
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Full Stack Developer - Averlon