Digital Marketing Fresher

Key Responsibilities

🧪 AI/ML Research & Development

• Develop AI models to identify learning difficulty patterns based on multi-domain assessments.
• Train models to classify LD categories (e.g., dyslexia, dysgraphia) from scoring + qualitative inputs.
• Build recommendation logic for intervention strategies based on child profiles and educator feedback.

📊 Data Processing & Pipeline

• Design data pipelines to preprocess structured and semi-structured data (scores, observations, logs).
• Work with educator-generated reports and build logic to convert qualitative insights into ML-readable formats.

🔎 Model Evaluation & Iteration

• Perform evaluation using accuracy, recall, precision; but also focus on interpretability and ethical AI.
• Use techniques like SHAP, attention weights, or decision trees for explainability in recommendations.

🤝 Collaboration & Integration

• Work closely with frontend/backend teams to integrate AI insights into the assessment tool UI.
• Sync with special educators to validate model predictions and continuously improve the output quality.

Job Responsibilities:

● Understanding client's core product or service, the target audience & market, the problem

that the product or service intends to solve

● Campaign planning on a month to month basis that go with client’s business objectives

● Coming up with ideas that are forward-thinking and in-line with current media trends &

client’s personality & business objectives

● Demonstrate a clear understanding of campaign objectives and devise creative

communication strategies to achieve them

● Writing copies following brand guidelines

● Offer creative ideas and encourage others to share their ideas

● Edit and fact-check pieces of content generated by colleagues and offer feedback when

necessary

● Push clients towards fresh, exciting ideas

Requirement:

● Good communication skills, written and spoken.

● Ability to interact, communicate and present ideas.

● Professionalism regarding time and deadlines.

• Financial Reporting and Analysis:Prepare and analyze monthly, quarterly, and annual financial statements, including income statements, balance sheets, and cash flow statements.   
• Develop and maintain financial models to forecast future performance and analyze variances.
• Conduct variance analysis to explain deviations from budgets and forecasts.
• Create and present financial reports to management, highlighting key trends and insights.
• Budgeting and Forecasting:Assist in the development and monitoring of annual budgets and forecasts.
• Collaborate with department managers to gather budget input and ensure accuracy.   
• Track and analyze actual performance against budgets and forecasts.
• Provide recommendations for cost control and revenue enhancement.

Job Summary:

The Chief of Staff is a versatile and dynamic role, responsible for providing comprehensive support across various functions including Marketing, Human Resources, Business Operations, and Market Research. This position demands a multi-faceted individual who can seamlessly transition between different responsibilities, contributing to the overall success and growth of the organization.

Key Responsibilities:

Marketing: Assist in the development and execution of marketing strategies and campaigns. Conduct market research to identify trends, customer preferences, and competitive intelligence. Collaborate with the marketing team to create content, manage social media, and optimize online presence.

HumanResources: Support HR initiatives including recruitment, onboarding, and performance management. Oversee HR administrative tasks, ensuring compliance with policies and procedures. Assist in employee engagement and development programs

Business Operations: Streamline and improve operational processes for increased efficiency and productivity. Assist in budgeting, financial analysis, and reporting to drive informed decision-making. Monitor key performance indicators (KPIs) and provide insights for business improvement

Market Research: Conduct thorough market research to identify emerging opportunities and potential risks. Analyze industry trends, customer behavior, and competitive landscapes to inform business strategies. Generate reports and insights to support strategic decision-making.

Project Management: Lead and coordinate cross-functional projects, ensuring timely and successful delivery. Allocate resources, set milestones, and track progress to achieve project objectives. Provide regular updates to the executive team on project status and outcomes.

Communication and Liaison: Serve as a key liaison between the executive team and internal/external stakeholders. Draft and review communications, presentations, and reports on behalf of the executive. Foster effective communication channels within the organization

BI Developer

Roles and Responsibilities:

• Comprehensive knowledge of SQL
• Expertise as a Microsoft BI Developer (SQL Server, SSIS)
• Experience and understanding of build and deploy processes
• A structured approach to software development (agile or waterfall), and a thorough understanding of the full software development lifecycle
• Knowledge and experience in experience banking
• Contribute to planning and estimation of sprints, features and releases
• Integrate new data sources using SQL, SSIS and C#
• Contribute to the testing and UAT phases
• In addition SQL Server 2014, Integration Services, Analysis Services, and Reporting Services (SSIS, ), Microsoft .NET, Tableau, Power BI, Data warehouse design

About [24]7.ai

[24]7.ai uses artificial intelligence, human insight, and deep vertical expertise to produce personalized, consistent, and satisfying customer experiences. The company's advanced conversational AI platform, combined with more than 20 years of contact center operational expertise, empowers the world's largest and most recognizable brands to deliver natural, frictionless conversations across all digital and voice channels. For more information, visit http://www.247.ai/">http://www.247.ai.

The Marketing Web Developer is part of [24]7.ai’s Marketing team. You will need to work collaboratively with local team members and others located in Bangalore and Toronto. This resource will be fully responsible for developing and maintaining the 247.ai website so they should be skilled in Drupal 9, HTML5, CSS, JS, Bootstrap, SASS, and possess hands-on experience with Drupal front-end theming, Integration, page development.

Areas of Responsibility

• Technical consultation and development of new pages / templates / modules in Acquia Drupal.
• Add/modify content, scripts, code, UI, modules, media etc. as per [24]7.ai Marketing and Acquia Web guidelines.
• Maintaining database, file system, dev, staging and production environments on Acquia Cloud as per [24]7.ai Marketing & Acquia guidelines.
• Check and apply Drupal security updates/patches as and when available on Drupal.org.
• Support [24]7.ai Web projects and go live/cutover activities.
• Liaise with [24]7.ai Marketing and our Acquia TAM to consult/fix issues that impact the website, and to ensure performance and availability.
• Skilled with SQL database management – from SQL to table manipulation.
• Manages all technical aspects of the CMS and Acquia development environments.
• Performance tuning, broken link fixes and implement SEO technical audits as provided by our SEO vendor.
• Uptime monitoring.
• Project ticketing (for internal tracking).
• 24x7 Emergency support.

Key Competencies

• Full-stack Drupal developer with expertise on Drupal 8 and 9 is required
• 3+ years of experience planning and implementing web projects
• Bachelor and Master Engineering degrees
• Languages: PHP, C, C#, Java, HTML5, CSS, SaaS, JavaScript
• Databases: MYSQL, Oracle
• Operating System: Linux/Abuntu, Windows
• Libraries: JQuery, Angular JS, Bootstrap
• Server side technologies: J2EE, ASP.net, JSP, Apache Solr, Apache
• Source control: SVN, Git, Github
• Must have excellent attention to detail and create clean, organized code as well as document modifications.
• Excellent problem solving and debugging skills.
• Knowledge of web performance optimization techniques.
• Knowledge of web vulnerability prevention methods.
• Experience working with cross-functional teams and receiving feedback from all levels. Work hours are shifted to overlap 2-3 hours with US Pacific Time zone as needed.
• Excellent written and verbal communication skills required.
• Ability to work within a rapidly changing environment, multi-task and prioritize.
• Must be innovative, self-driven, motivated, organized and detail-oriented
• Exhibit a high level of individual initiative.

What you’ll be doing:

• You’ll collaborate in perfect synergy with other designers and product managers on India’s top community safety app, and design in a fast-paced environment.
• You’ll understand the user experience strategy for a productand drive the overall design solutions based on usability, consistency, business goals, time to market and customer experience.
• You’ll create wireframes, storyboards, user flows and process flows to effectively communicate interaction and design ideas.
• You’ll apply user-focused design processes to create high quality user experiences on our app.

What you’ll bring to the team:

• You’ll bring an in-depth understanding of design patterns across web and mobile platforms.
• You’ll bring critical experience and skills in visual design, UX design, research, micro-interactions
• You’ll bring a demonstrated ability to be a self-starter who will drive progress.
• An expertise in Photoshop, Illustrator, Sketch, Invision, Pixate, Framer or other visual design and wire-framing tools.

Interview Process & Prep Notes:

Portfolio Review
Design Approach, Experience, Project overview. Be ready to deep dive and effectively articulate your experience in the UX Field by showing us your portfolio, showcasing past experience, sharing your understanding of design approach, design thinking and your wizardry with tools, processes or unique skill-sets.

Design Assignment
Solution Approach, Task Flows, Mind Maps, Prototyping, Visual skills. The moment is finally here where you walk the talk and demonstrate your ability in UX Designing by acing a short challenging assignment shared by our designers.

Team Fitment
Behavioural Assessment, Culture Fit, Project Knowledge, Role OperationBe yourself. It works out better for everyone if we are genuine and can see if we are a cultural fit for each other.
Everyone here is focused on our mission and hope we can align.