Marketing Head D2C (eCommerce) for a Personal Care Brand

Required Skills: Brand Strategy, Project Management, Go-to-market strategies, Analytical and Problem-Solving skills, Research & Analysis, Excellent Communication & Stakeholder Management, Good MS OFFICE skills, Execution

Criteria:

● Candidate must understand business development and help in growing partners and expanding the overall network.

● Candidates from Good Startup companies will be preferred.

● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.

● Experience in partner engagement or program management with proven ability to build programs from 0–1.

● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.

● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.

● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.

Description

About the Role

We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.

If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.

Key Responsibilities

1. Map the Bus Operator Landscape & Identify Whitespace Opportunities

• Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
• Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

• Translate insights into compelling brand storytelling, messaging, and engagement formats.
• Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

• Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
• Test hypotheses to decide whether to kill, iterate, or scale initiatives.
• Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

• Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
• Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

• Build structured frameworks to track initiative performance using relevant metrics.
• Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
• Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
• Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
• Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
• Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.

Key Responsibilities:

• Proactively reach out to potential leads and convert them into active clients.
• Explain the account opening process clearly and assist clients in completing documentation and KYC requirements.
• Guide clients through broker platform registration (e.g., MT4/MT5).
• Follow up regularly to ensure clients fund their trading accounts.
• Coordinate with broker partners to resolve onboarding issues or delays.
• Maintain accurate records of client progress in CRM and report daily/weekly updates to the team lead or manager.
• Educate clients on basic platform use, signal access, and trading readiness.
• Act as the first point of contact for new clients and ensure a positive onboarding experience.

Qualifications:

• Minimum Graduate or Post Graduate.
• Excellent communication and interpersonal skills.
• Basic understanding of trading platforms (MT4, MT5, etc.) and brokerage operations is a plus.
• Goal-oriented, organized, and self-motivate.

1. Developing and maintaining web applications: coding, testing, and debugging both client-side (front-end) and server-side (back-end) components of web applications. This includes working with languages like HTML, CSS, JavaScript for the front-end, and server-side languages like Node.js, MySQL, MongoDB, or PostgreSQL.

2. Collaborating with cross-functional teams: The candidate need to collaborate with other team members, such as UI/UX designers, product/operations managers, and other developers, to understand requirements and implement solutions.

3. Learning and applying new technologies: Given the rapid pace of technological advancement in web development, candidates are often expected to learn and adapt to new frameworks, libraries, and best practices. They might spend time researching and experimenting with new tools or technologies and applying them to current projects. This continuous learning is crucial for personal development and for staying relevant in the field.

Job Responsibilities:

The role is responsible for designing, coding, and modifying web apps, from layout to function and according to the specifications. Integrating data from various back-end services and databases.

Job Duties

• Candidate must have a strong understanding of UI, cross-browser compatibility, general web functions, and standards.

• The position requires constant communication with colleagues.
• Experience in working with distributed environments

• Deep expertise and hands-on experience with Web Applications and programming languages such as HTML, CSS, JavaScript, JQuery, and API.

Skills:

Proven working experience (2 years) in:

• Node.js

• Angular

• React

Required experience candidates who is currently working in life insurance companies or health insurance

CTC would be as per the profile

Minimum CTC 2.50 lac to 8 lac