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Marketing Head- Beauty Care Products
Leading Personal Care Brand backed by private equity
Marketing Head- Beauty Care Products

Marketing Head- Beauty Care Products at Leading Personal Care Brand backed by private equity · Hyderabad · 10 - 15 years · ₹30L - ₹40L / yr · Posted 29 Jul 2022

Merito's logo

Marketing Head- Beauty Care Products

at Leading Personal Care Brand backed by private equity

Agency job
via Merito
10 - 15 yrs
₹30L - ₹40L / yr
Hyderabad
Skills
Digital Marketing
Marketing Strategy
Team Management
Product Marketing
skill iconLeadership
Branding
Marketing & Communication
D2C

We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.  

 

Job Description: 

  • Must be a self-starter with a strong orientation to build a high growth brand. 
  • Managing brand marketing strategy by strategically and effectively using various marketing media. 
  • Control and optimally utilize large marketing budgets. 
  • Build and lead a strong next level team of product managers, marketing executives etc. 
  • Effectively deal with media agencies, creative agencies and brand research organizations. 
  • Build brand position and frameworks for communication across products/ range  
  • Creating and executing an effective digital & social media marketing strategy 
  • Develop the product portfolio for long term and immediate term.  
  • Work with R&D to develop products to fill portfolio gaps.  
  • Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion  
  • Develop strategies to increase off-takes for products and execute them in conjunction with sales team.  
  • Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.  
  • Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. 

 

Requirement: 

  • Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand 
  • Proven experience of leading marketing team of a high growth brand. 
  • The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities. 
  • Good Interpersonal & Communication Skills. 
  • Strong problem solving, influence and negotiation skills 
Read more
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