Marketing Head- Beauty Care Products

Leading Personal Care Brand backed by private equity

Marketing Head- Beauty Care Products

Merito

Company

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Marketing Head- Beauty Care Products

at Leading Personal Care Brand backed by private equity

Agency job

via Merito

10 - 15 yrs

₹30L - ₹40L / yr

Hyderabad

Skills

Digital Marketing

Marketing Strategy

Team Management

Product Marketing

Leadership

Branding

Marketing & Communication

D2C

We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.

Job Description:

Must be a self-starter with a strong orientation to build a high growth brand.

Managing brand marketing strategy by strategically and effectively using various marketing media.
Control and optimally utilize large marketing budgets.
Build and lead a strong next level team of product managers, marketing executives etc.
Effectively deal with media agencies, creative agencies and brand research organizations.
Build brand position and frameworks for communication across products/ range

Creating and executing an effective digital & social media marketing strategy
Develop the product portfolio for long term and immediate term.
Work with R&D to develop products to fill portfolio gaps.
Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion
Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirement:

Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand

Proven experience of leading marketing team of a high growth brand.
The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
Good Interpersonal & Communication Skills.
Strong problem solving, influence and negotiation skills

We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.

Job Description:

Must be a self-starter with a strong orientation to build a high growth brand.

Managing brand marketing strategy by strategically and effectively using various marketing media.
Control and optimally utilize large marketing budgets.
Build and lead a strong next level team of product managers, marketing executives etc.
Effectively deal with media agencies, creative agencies and brand research organizations.
Build brand position and frameworks for communication across products/ range

Creating and executing an effective digital & social media marketing strategy
Develop the product portfolio for long term and immediate term.
Work with R&D to develop products to fill portfolio gaps.
Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion
Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirement:

Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand

Proven experience of leading marketing team of a high growth brand.
The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
Good Interpersonal & Communication Skills.
Strong problem solving, influence and negotiation skills

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