Lead Generation Executive

Job Description: Marketing Head (IT / Website Development)

Position Overview

We are looking for a Senior Marketing Manager to lead marketing strategy and execution for our IT and Website Development services. The ideal candidate will have strong expertise in B2B digital marketing, brand positioning, and lead generation for technology-driven businesses. This role will focus on building visibility, driving client acquisition, and creating marketing campaigns that highlight our website development, design, and IT solutions.

Key Responsibilities

• Develop and implement marketing strategies to promote website development and IT services.
• Plan and execute digital campaigns across SEO, SEM, PPC, email, LinkedIn, and social media.
• Build brand positioning and messaging that differentiates our services in a competitive market.
• Generate qualified leads through targeted campaigns, content marketing, and partnerships.
• Work closely with the sales team to align campaigns with business growth objectives.
• Develop case studies, portfolios, and client success stories to showcase expertise.
• Oversee website and landing page optimization to improve conversions.
• Manage company presence at industry events, webinars, and conferences.
• Monitor and report on KPIs, ROI, and campaign performance.
• Lead, mentor, and grow a marketing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5 to 7 years of experience in B2B IT/technology marketing, with at least 2 years in a senior role.
• Proven track record in digital marketing, demand generation, and brand building.
• Strong understanding of SEO/SEM, Google Analytics, HubSpot/Marketo, and CRM systems.
• Experience in promoting website development, design, or IT solutions.
• Excellent leadership, project management, and communication skills.
• Creative thinker with a data-driven approach.

Azure – Data Engineer

• At least 2 years hands on experience working with an Agile data engineering team working on big data pipelines using Azure in a commercial environment.
• Dealing with senior stakeholders/leadership
• Understanding of Azure data security and encryption best practices. [ADFS/ACLs]

Data Bricks –experience writing in and using data bricks Using Python to transform, manipulate data.

Data Factory – experience using data factory in an enterprise solution to build data pipelines. Experience calling rest APIs.

Synapse/data warehouse – experience using synapse/data warehouse to present data securely and to build & manage data models.

Microsoft SQL server – We’d expect the candidate to have come from a SQL/Data background and progressed into Azure

PowerBI – Experience with this is preferred

Additionally

• Experience using GIT as a source control system
• Understanding of DevOps concepts and application
• Understanding of Azure Cloud costs/management and running platforms efficiently

Role Overview:

We’re looking for a performance-focused Sr. SEO/SEM Executive with a strong understanding of search algorithms and AI-powered optimisation tools. The ideal candidate will not only manage all search engine marketing activities but will also be comfortable integrating Artificial Intelligence into SEO/SEM strategies to stay ahead of the curve.

Key Responsibilities:

● Conduct keyword research aligned with client objectives to improve content and discover growth opportunities.

● Leverage AI-driven tools (e.g. Surfer SEO, Clearscope, MarketMuse, Jasper) to optimize content strategies and streamline SEO workflows.

● Deliver SEO analysis and technical recommendations for websites and web pages using both manual insights and AI-assisted audits.

● Identify technical SEO issues, competitor gaps, and backlink opportunities.

● Support content development to enhance user intent matching and content relevance.

● Manage and update webmaster tools, XML sitemaps, and shopping feeds for SEO diagnostics.

● Develop content assets with a content team (blogs, case studies, customer stories) optimised via AI-based keyword clustering and topic modelling.

● Plan and execute link-building campaigns enhanced by AI tools for prospecting and outreach.

● Collaborate on social and content strategies that integrate real-time AI trend analysis.

● Stay on top of AI developments in search (Google’s Search Generative Experience, algorithm updates, voice search, etc.)

● Monitor and evaluate website traffic and search performance using both standard analytics and AI-powered dashboards.

● Present findings, project progress, and insights to clients and internal teams with clarity and actionable suggestions.

● Create SEO pitch presentations by doing required research about the brand, competitors and other relevant data.

Professional Competencies:

● Passion for SEO, SEM, and digital marketing, with curiosity around AI integration.

● Creative thinker with a data-driven mindset and strong problem-solving abilities.

● Able to manage multiple projects without losing sight of detail or deadlines.

● Confident communicator with a collaborative attitude. 

● High levels of integrity, autonomy, and accountability.

● Strong organisational and project management skills.

Required Skills & Qualifications:

● Proven SEO and SEM experience with evidence of impact.

● Experience using AI tools like Surfer SEO, Frase, Jasper, Writesonic, MarketMuse, and ChatGPT for SEO/SEM tasks

● Familiarity with PPC campaign management across Google Ads, YouTube, LinkedIn

● Sound understanding of performance marketing and customer acquisition via AI-enhanced targeting

● Proficient with analytics platforms (Google Analytics, Looker Studio, etc.) and SEO toolkits (SEMrush, Ahrefs, Moz)

● Experience with keyword research tools and AI-powered content planning platforms

● Exposure to A/B testing for various SEO and SEM Campaigns.

● Basic knowledge of HTML, CSS, and JavaScript

● Up-to-date with the latest trends in SEO, AI in search, and digital marketing tools.

Qualifications:

● Bachelor’s degree in a quantitative, analytical, or tech-driven field.

● SEO or Digital Marketing Certifications.

We are a 20-year old IT Services company from Kolkata working in India and abroad. We primarily work as SSP(Software Solutions Partner) of Oracle India, SRIT, KPMG, HP, TCS, Mazar etc and serve some of the leading business houses in the country in various software project implementations specially on  SAP and Oracle platform and also working on Govt & Semi Govt projects as outsourcing project partner all over PAN India.

Designation : Senior Web Developer Developer

Company – TSG Global Services Pvt Ltd

Position -Permanent

Experience- Min 2 Years

Notice Period: Immediate To 30 Days

.

Interview Process:

1. Telephonic / VC Technical
2. HR

TSG Global Services Pvt. Ltd (UnisolTSG Group).(http://www.unisoltsg.com/">www.unisoltsg.com)

•  Managed SLAs

 Leading the way in International Banking. We support the people and companies driving investment, trade and wealth  creation across Asia, Africa and the Middle East. And our heritage and values are expressed in our brand promise –  here for good. See our Brand and Values

Job Description:

-  About 2+ years of rigorous IT experience with a minimum of 2 years in the core area of expertise in .web development

PHP/.net, HTML,CSS ,Javascript, Added advantage digital marketing Exp

- Good Communication Skill
- Proven ability to meet milestones and delivery dates providing result oriented and proactive approach towards solving problems

Job title: Talent Partner

Experience: 2·4years

location:- Worl Mumbai (Hybrid}

Salary/rate: Open to discuss

Currently, we are scouting for Talent Partner (Non-IT Recruitment)

About us:

Qrata is a talent startup that partners with fast-moving digital companies globally to scale their teams. Since 2016,\Ve have served over 100 funded startups ( top brands. some unicorns tool) and hire teams in the spaces of engineering. growth, design and product Our mission is to be the top curated talent marketplace while fostering a collaborative, diverse, and inclusive \ workplace.

 Qrata matches top talent with global career opportunities from the world’s leading digital companies including some of the world’s fastest-growing startups using qrata’s talent marketplaces. To sign-up please visit Qrata: https://www.qrata.co/

About the role:

Qraca is looking to hire a recruiter \Vho should be experienced, and motivated that can help source and hire for top-funded companies globally. The ideal candidate is a high-energy, strong communicator \ with a knack for engaging experienced professionals.

Responsibilities :

• Responsible for End to End Recruitment (Sourcing, screening of profiles, scheduling of latest CVS).

• Responsible for understanding and analyzing the requircn1ents In different technical skill set categories.

• Creative sourcing methods like Linked·ln, Internal databases, and referrals. head-hunting.

networking.

• Take steps to ensure a positive candidate experience

• Willing to take challenges in Recruitment & closing the demands on tier1

Candidate Requirements:

• The ideal candidate should have zeal togro\v In technical Recruitn1ent i.vorld.

• Must have recruitment/Non-IT hiring experience and expertise In Screening. shortlisting, negotiating and coordinating With the Recruitment process.

• Experience in \Vorking on fob Portnlsis n1andatory

• Experience in full·cycle Recruiting, Sourcing

• Proficient in the use of social media and job boards

• Aggressive and talented professional With excellent communication skills.

• Well organized & capable of managing Quality and Volumes of open positions

• Developing, maintaining, and managing advanced reporting, analytics, dashboards and other BI solutions.
• Performing and documenting data analysis, data validation, and data mapping/design.
• Reviewing and improving existing systems and collaborating with teams to integrate new systems.
• Conducting unit tests and developing database queries to analyze the effects and troubleshoot any issues.
• Creating tools to store data within the organization.

• 3+ years demonstrated experience in the Testing Web & mobile applications.
• 1+ Years of experience in Js based Web application testing. (Like: Angular Js, Vue Js, react js)
• Create and maintain API-based automation test scripts using tools like J meter, SoapUI or Postman
• API Automation using Soap UI/Rest assured / Postman (Mandatory)
• Create and maintain API specific test plans
• Conducting Performance and Load tests on the API's and provide detailed report and analysis on metrics like Breakage point etc.
• Participate in creating and clarifying User Stories, and in planning Sprints.
• Maintaining all the testing artefacts in SharePoint.
• Updating test management tools (JIRA / Bugzilla etc) so that the current status of the project can be known at any time by stakeholders.
• Issue tracking, analysis and reporting.
• Excellent verbal and written communication skills.