Content Writer - Marketing

SocialPilot is looking for an experienced Email Marketing Manager. You will be working on meaningful SaaS products in the Martech space that the customers love. You will be part of a highly collaborative group of creative problem solvers with a passion for innovation.

As an Email Marketing Manager, you will be responsible for planning, implementing, and managing email marketing campaigns for SocialPilot. Scope of work includes crafting good email copy, understanding of email analytics, growing email lists, and driving sales through effective communication with SocialPilot’s customers.

Ideal Candidate

• Should possess hands-on experience creating, managing and optimizing email campaigns for B2B brands.
• 5+ years of experience.
• Should have expertise creating email campaigns for leads at different stages of the funnel.
• Strong communication skills with ability to write email subject lines, email copy and ability to understand nuances of email communication.
• Should know how to A/B test email campaigns monitoring engagement, analytics and improve email campaigns to get better results.
• Someone who has managed end to end email campaigns for U.S brands.
• Strong copywriting and editing skills to proofread emails for clarity, grammar and spelling
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Proficient using marketing automation technology, hands on experience with HTML and content management systems like Wordpress.

Roles and Responsibilities

• The Email Marketing Manager would be responsible for managing overall email marketing campaigns for SocialPilot
• Create, maintain and grow our email database through lead capture on website and other assets
• Design and test different email templates including different CTAs for different segments of users.
• Create and maintain documentation and guides for processes, A/B tests and email campaigns.
• Determine email marketing KPIs, develop and present reports on a weekly basis.
• Segment lists based on behaviors like past email engagement and website interactions
• Develop cold email marketing list and execute campaigns to drive signups for SocialPilot

About SocialPilot

SocialPilot empowers over 9500 agencies and SMBs to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients.

We're a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway.

Recent highlights:

• SocialPilot is ranked as a "Leader" consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• SocialPilot is nominated as one of the five startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

What we believe in

• Customer Obsession: We put customers first while making decisions and planning future goals
• Ownership: We believe in taking ownership of areas that we’re working on. We own up to our - successes and failures. Moving the needle matters more than just busywork
• Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again
• Nimbleness: We respond rapidly to changing circumstances and customer needs
• Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together

Why join us

• Work-life balance: 5-days work week to help you make the most of work and life
• Open door policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms
• Unwind: Catch up with your colleagues or your guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you’re at it
• Celebrate: From birthdays to festivals - we don’t miss any occasion to celebrate however small or big

As a content writer, your primary responsibility is to create engaging and relevant content for various channels such as websites, blogs, email campaigns, ads, and social media platforms. To excel in this role, you must possess certain skills and be able to carry out specific job responsibilities.

Job Responsibilities:

1. Create and edit content for various platforms and campaigns: You will be responsible for developing content for different campaigns across various platforms, ensuring that the messaging is consistent and relevant to the target audience.
2. Manage published content: You must ensure that all content posted is up-to-date and relevant. You will also be responsible for archiving any outdated content.
3. Identify key engagement metrics and content optimization strategies: You will need to use analytics to determine which types of content are most engaging and modify your content creation strategies accordingly.
4. Maintain an editorial calendar: You will need to develop an editorial calendar and stick to it, ensuring that all campaigns are aligned with their objectives, goals, and schedules.
5. Proofreading and editing: You will be responsible for proofreading and editing all content to ensure that it is error-free and meets the requirements and best practices.
6. Thoroughly research topics: You will need to conduct extensive research on topics to enhance and substantiate content.
7. Identify key content trends: You will need to stay updated with the latest content trends and use them to create compelling content that resonates with your target audience.
8. Contribute to the overall development of the team's product and creative strategy: You will be expected to bring new ideas and concepts to the team and contribute to the overall development of the product and creative strategy.
9. Work closely with the marketing team: You will need to work closely with the marketing team to receive feedback and modify content as necessary.

Skills Requirement:

1. Adaptability to different writing styles: You must be able to adapt your writing style to different platforms and campaigns.
2. Conduct rigorous topic research independently: You should be able to conduct independent research on topics to ensure that your content is accurate and relevant.
3. Maintain content originality and creativity: You must be able to maintain the originality and creativity of your content.
4. Understanding of basic marketing concepts: You should have a basic understanding of marketing concepts to develop content that aligns with the brand's objectives and goals.
5. Time management and organizational ability: You must be able to manage your time effectively and stay organized to meet deadlines.
6. Vivid and diverse vocabulary: You should have a diverse vocabulary to develop content that is engaging and relevant.
7. Strong communication skills and grammar: You must have excellent communication skills and a strong command over grammar to develop high-quality content.
8. Strategic content writing approach: You should have a strategic approach to content writing to develop content that meets the campaign objectives.
9. Knowledge of brand and industry trends: You must stay updated with the latest trends in the industry and the brand to develop relevant and compelling content.

Responsibilities:

1. Identify and research new business opportunities and potential clients.
2. Support the implementation of business development and marketing strategies.
3. Conduct market research to understand trends, competitors, and customer needs.
4. Generate leads through various channels, including email, phone, social media, and events.
5. Collaborate with sales and marketing teams to create engaging content and promotional materials.
6. Attend business meetings, conferences, and events to network with potential clients.
7. Maintain accurate records of business development and marketing activities.
8. Provide regular progress reports and updates to the team.
9. Stay up-to-date with industry trends and best practices.

Qualifications:

• Pursuing or recently completed a degree in Business, Marketing, Sales, or a related field.
• Ability to work independently and within a team in a fast-paced environment.
• Strong organizational skills with the ability to prioritize and manage multiple tasks.
• Proficient in Microsoft Office Suite; familiarity with CRM software is a plus.

Job Description:

• Manage our company's social media accounts.
• Research and plan content strategy for social media campaigns by considering the latest trends.
• Develop and publish engaging posts that engage audiences and promote our brand.
• Schedule social media posts using online schedulers.
• Build a community by engaging the audience with meaningful conversations and responding to their comments.
• Connect with industry influencers for brand promotions.
• Monitor brand mentions and promote user-generated content to connect with the audience personally.
• Analyze social media analytics to measure the performance of the campaigns.
• Stay updated about the latest features and other offerings of social media platforms.
•  

Requirements:

• 02-04 years of experience as a Social Media Executive or a similar role.
• Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
• Portfolio of social media campaigns handled in the past.
• Having outstanding copywriting skills would be an added benefit.
• Good understanding of social media ads.
• Sound knowledge of influencer marketing.
• Bachelor's/Master's degree in marketing, media, or related field.
• Good written and verbal communication skills.
• Basic customer service skills.
• Good time management skills.

Content Marketing Manager – Job Description

About DataWeave

Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale.

While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity.

DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016.

Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.

Marketing @DataWeave

The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in.

We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.    

Join the team today!

Job Summary

At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. 

Responsibilities:

• Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics.
• Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
• Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
• Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
• Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
• Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
• Conduct rigorous quality checks on every piece of content produced.
• Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.

Requirements:

• 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience.
• Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium.
• Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage.
• Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields
• Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
• Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed in a fast-paced work environment
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
• Content Portfolio will be required

Medical content writer

Salary: 5-9 LPA

About ZenOnco.io:

ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).

To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.

We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.

We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.

Company introduction video: https://bit.ly/ZenOncoIOintroduction

Role and responsibility:

Acts as Lead Medical Writer and performs competently on straightforward projects, with guidance from senior staff as required. Takes responsibility for preparation of assigned documents to a high standard, working in accordance with Quintiles SOPs and the customer’s requirements. Identifies project needs, tracks project timelines and implements client requests with senior review.

• Participates in both internal and external project team meetings and liaises directly with the customer on medical writing issues, as appropriate and with senior support as needed.
• Arranges appropriate internal review of assigned documents and takes responsibility for on-time delivery.
• May perform QC review of documents or parts of documents prepared by more senior staff.
• Takes responsibility for managing day-to-day workload for assigned tasks and projects, in collaboration with senior staff.
• Keeps abreast of current data, trends, medical writing/regulatory knowledge, developments and advances in area of drug development/medical writing.
• Complies with Company SOPs and participates in the implementation of new SOPs.

Required knowledge, skills, and abilities:

Excellent standard of written English, and ability to communicate fluently and effectively in English, both in writing and verbally.

• Familiarity with the structural and content requirements of clinical study reports, protocols, and similar documents.
• Ability to integrate, interpret, and summarize data from a variety of sources in a clear and concise manner.
• Competence in completing a good first draft clinical study report in a routine therapeutic area within a reasonable timeframe with limited guidance.
• Good understanding of common statistical methods used in clinical trials and interpretation of their results.
• Ability to give a simple presentation to a project team and/or customer, e.g. on Medical Writing processes.
• Ability to identify inconsistencies and deficiencies in statistical output.
• Coordinate with various technical professionals to gather, organize and compile information on new products or processes
• Go through medical topics and assist physicians in writing research related articles and reviews
• Assist in preparing press releases, training material and marketing content
• Write articles and reports on research discoveries connected to health and medical fields
• Communicate complex medical information in a succinct way
• Work with clinical researchers in the development of research protocols
• Participate in the preparation of various clinical research and regulatory documents
• Prepare annual reports, brochures, abstracts and presentations
• Prepare training materials and eLearning content according to the needs of the audience
• Make sure all applicable guidelines and regulations are followed
• Stay up to date on current industry practices and regulations
• Knowledge of regulations relevant to medical writing

Education and Experience:

Bachelor’s or Master’s degree in a life science-related discipline, plus at least 4 years+ experience as a medical writer within a pharmaceutical environment; or equivalent combination of education, training and experience.

You will get:

• Some of the best people to work with (founders are IIM graduates and investment banker)
• An opportunity to make a difference in the lives of millions of cancer patients across the globe
• A great learning environment and opportunity to grow

Think you know your way around the Indian+ Global Culture, entertainment world, films, pop culture, memes and OTT? 

If Content and Content Strategy is your thing, this one’s for you.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to help build our Brand across various platforms.

We need someone who can give all our long-form content, scripts and videos a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Help carve out and build our Youtube channels (for two brands) with fun content in the health and wellness space using unique and creative ways.
• Find out-of-the-box topics based on competitor analysis, trending topics in the digital space ( youtube/ instagram)

Requirements:

• Speaks Memes, gifs and Pop Culture 
• Is familiar with writing creative content
• Is familiar with online brands and Youtube Channels
• Excellent writing and editing skills in English, Hinglish
• Has an innate ability to think laterally and literally
• Motivation and the desire to execute every job to the highest standards
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines
• Portfolio of work- published articles will be preferred