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Senior Marketing Executive- Remote ( Hyderabad)
Senior Marketing Executive- Remote ( Hyderabad)

Senior Marketing Executive- Remote ( Hyderabad) at TechGrit · Remote only · 7 - 15 years · ₹13L - ₹18L / yr · Profitable · Remote only · Posted 13 Mar 2025

TechGrit's logo

Senior Marketing Executive- Remote ( Hyderabad)

TechGrit Software's profile picture
Posted by TechGrit Software
7 - 15 yrs
₹13L - ₹18L / yr
Remote only
Skills
Digital Marketing
Data-flow analysis
Search Engine Optimization (SEO)

Job Description — Senior Marketing Executive


Location: Hyderabad (Remote)


Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.



Key Responsibilities:


Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).


Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.


Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.


Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.


Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.


Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.


Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.


AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.


Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.


Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.


Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.




About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.


Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.


Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.


Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

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About TechGrit

Founded :
2013
Type :
Services
Size :
20-100
Stage :
Profitable

About

N/A

Company social profiles

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Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

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Junior: 0–2 years

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Mid-Level: 2–5 years

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Senior: 5+ years

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Ideal Candidate

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  • Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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