Job Description — Senior Marketing Executive
Location: Hyderabad (Remote)
Job Summary:
TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.
Key Responsibilities:
Branding & Promotion:
Develop and execute marketing strategies that enhance brand visibility in the IT services domain.
Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.
Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,
YouTube), events, etc.).
Marketing & Communication:
Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.
Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.
Events & Webinars:
Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.
Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.
Digital Marketing:
Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).
Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.
Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.
Must be able to boost the performance of the posts on Linkedln and other social media channels.
Must have knowledge of SEO Market Research & Strategy:
Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.
Identify new channels to promote IT services and expand the company's reach in target geographies.
Team Collaboration:
Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.
Support HR in employer branding and engagement initiatives to attract top talent.
Required Skills:
Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.
Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.
Communication Skills:
Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.
Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment
.
Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.
AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.
Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.
Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
7+ years of relevant experience in marketing within the software services industry.
About TechGrit:
At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.
We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.
Our Mission
To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.
Our Vision
To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.
Our Core Values
Customer Obsession: We prioritize our clients' success above all else.
Excellence: We pursue the highest standards in everything we do.
Innovation: We embrace creativity to deliver forward-thinking solutions.
Teamwork: We believe collaboration drives success.
Integrity: We uphold honesty and transparency in every interaction.
Empathy: We listen and understand to create meaningful impact.
At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.
TechGrit: Technology Partner in innovation, excellence, and growth.
Shubham Vishwakarma
Full Stack Developer - Averlon
About TechGrit
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Description
● Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.
● Implement the organizational marketing strategy and coordinate for all marketing activities for the organization
● Do marketing automation to set up and run email campaigns and track responses
● Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.
● Coordinate with delivery and pre-sales teams to collect content for:
- whitepaper, articles,
- case studies, customer testimonials
- webinars / blogs / videos / interviews
get them written through the writer and published on different platforms.
● Research and collect information on all events and conferences .
● Support events and conferences for collateral creation and running campaigns
● Work on Linkedin sales navigator to run outbound campaigns on target audience
● Track SEO keywords and website traffic generation with the SEO partner agency.
● Ensure website management and periodic updation through the partner agency.
awareness
Requirements :-
● Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.
● Experience of working in IT services firms.
● Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.
● Strong knowledge on digital marketing areas - SEO, Social media management tools.
● Awareness of key online platforms, portals for creating brand awareness.
● Abiliity to collaborate with internal and external stakeholders, talk to senior management and collect information for content.
● Ability to review content quality.
● Experience in running successful online marketing campaigns. prospects - understand the products or services, their features, benefits and pricing details.
● Expert in sales tools such as sales navigator, linkedin, lusha or any other lead generation tool.
● Excellent verbal and written communication.
● Experience on using a CRM system and understand sales process.
● Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, powerpoint and word.
CORE RESPONSIBILITIES
- Create and manage cloud resources in AWS
- Data ingestion from different data sources which exposes data using different technologies, such as: RDBMS, REST HTTP API, flat files, Streams, and Time series data based on various proprietary systems. Implement data ingestion and processing with the help of Big Data technologies
- Data processing/transformation using various technologies such as Spark and Cloud Services. You will need to understand your part of business logic and implement it using the language supported by the base data platform
- Develop automated data quality check to make sure right data enters the platform and verifying the results of the calculations
- Develop an infrastructure to collect, transform, combine and publish/distribute customer data.
- Define process improvement opportunities to optimize data collection, insights and displays.
- Ensure data and results are accessible, scalable, efficient, accurate, complete and flexible
- Identify and interpret trends and patterns from complex data sets
- Construct a framework utilizing data visualization tools and techniques to present consolidated analytical and actionable results to relevant stakeholders.
- Key participant in regular Scrum ceremonies with the agile teams
- Proficient at developing queries, writing reports and presenting findings
- Mentor junior members and bring best industry practices
QUALIFICATIONS
- 5-7+ years’ experience as data engineer in consumer finance or equivalent industry (consumer loans, collections, servicing, optional product, and insurance sales)
- Strong background in math, statistics, computer science, data science or related discipline
- Advanced knowledge one of language: Java, Scala, Python, C#
- Production experience with: HDFS, YARN, Hive, Spark, Kafka, Oozie / Airflow, Amazon Web Services (AWS), Docker / Kubernetes, Snowflake
- Proficient with
- Data mining/programming tools (e.g. SAS, SQL, R, Python)
- Database technologies (e.g. PostgreSQL, Redshift, Snowflake. and Greenplum)
- Data visualization (e.g. Tableau, Looker, MicroStrategy)
- Comfortable learning about and deploying new technologies and tools.
- Organizational skills and the ability to handle multiple projects and priorities simultaneously and meet established deadlines.
- Good written and oral communication skills and ability to present results to non-technical audiences
- Knowledge of business intelligence and analytical tools, technologies and techniques.
Mandatory Requirements
- Experience in AWS Glue
- Experience in Apache Parquet
- Proficient in AWS S3 and data lake
- Knowledge of Snowflake
- Understanding of file-based ingestion best practices.
- Scripting language - Python & pyspark
Machine Learning (ML)
Deep Learning
PythonWe're looking for AI/ML enthusiasts who build, not just study. If you've implemented transformers from scratch, fine-tuned LLMs, or created innovative ML solutions, we want to see your work!
Make Sure before Applying (GitHub Profile Required):
1. Your GitHub must include:
- At least one substantial ML/DL project with documented results
- Code demonstrating PyTorch/TensorFlow implementation skills
- Clear documentation and experiment tracking
- Bonus: Contributions to ML open-source projects
2. Pin your best projects that showcase:
- LLM fine-tuning and evaluation
- Data preprocessing pipelines
- Model training and optimization
- Practical applications of AI/ML
Technical Requirements:
- Solid understanding of deep learning fundamentals
- Python + PyTorch/TensorFlow expertise
- Experience with Hugging Face transformers
- Hands-on with large dataset processing
- NLP/Computer Vision project experience
Education:
- Completed/Pursuing Bachelor's in Computer Science or related field
- Strong foundation in ML theory and practice
Apply if:
- You have done projects using GenAI, Machine Learning, Deep Learning.
- You must have strong Python coding experience.
- Someone who is available immediately to start with us in the office(Hyderabad).
- Someone who has the hunger to learn something new always and aims to step up at a high pace.
We value quality implementations and thorough documentation over quantity. Show us how you think through problems and implement solutions!
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- Editorial mindset with an ability to predict audience preferences.
- Expertise in social media platforms.
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- Excellent communication skills in English both written and spoken.
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- Work with relational databases like DB2.
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- Work with logical, physical, conceptual, star, snow flake schema data models.
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- Involve in all phases of SDLC from requirements gathering, architecture design, development, testing, and data migration.
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- Involve in writing PERL scripts for file transfers, file renaming and few other database scripts to be execute from UNIX.
- Create functional and technical mapping specifications and documentation for QA team.
- Support implementation and execution of MAPREDUCE programs in a cluster environment.
- Maintain data integrity during extraction, manipulation, processing, analysis and storage.
- Migrate repository objects, services and scripts from development environment to production environment.
Javascript
HTML/CSS
React.js
Git
C#
Java
.NET
Objective C
C++Responsibilities
- Learn or know Monkey X and integrate your existing game development knowledge into the codebase.
- Help mentor and direct other developers on the team
- Become the right hand of the lead developer and offer assistance as needed
Requirements
- Unity, Cocos2d, Flixel, Arcade, Pygame, Phaser, or other game framework experience.
- The ability and comfort to learn new languages and frameworks quickly
- At least one shipped game, portfolios of games welcome
- C#, Java, http://vb.net/">VB.NET, Objective C, C++, or other object oriented programming language and OOP experience required.
- Knowledge of Design Patterns
React.jsHTML/CSSJavascript- Developing new user-facing features using React.js.
- Build reusable components and front-end libraries for future use.
- Translate designs and wireframes into high-quality code.
- Optimize components for maximum performance across a vast array of web-capable devices and browsers.
- Design a modern highly responsive web-based user interface.
Skills and Competencies;
- Bachelor's degree in computer science preferred.
- 3-5 years of demonstrated experience.
- Good knowledge of HTML5, CSS3.
- Strong proficiency in Javascript.
- Strong working knowledge of React JS and web apps.
- Good working experience using API in UI development.
- Should be able to do responsive design and cross-browser compatibility.
- Willingness to experiment and take complete responsibility for projects.
- Work independently and remote, with excellent follow-up, time management, and organization skills.
- Any additional knowledge of/familiarity with programming, in general, would be a great added bonus.
- Knowledge of Jira/confluence.
- Familiarity with code versioning tools such as Git.
- A team player with a problem-solving aptitude.
- Fluent in a second language preferred, good level of verbal English required.
JavaJavascript
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Full Stack Developer - Averlon