Marketing Associate

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

This candidate will be responsible for prospecting, qualifying, and generating new sales opportunities. In order to be successful in this role and meet or exceed the quota, this candidate should feel comfortable communicating with prospects via phone and email who are discovered through a variety of avenues.

Responsibilities:

• Motivated, self-driven individual who is looking to work in a lean and dynamic team.
• Identify and reach out to new business prospects/leads based on predefined criteria.
• Ideally, have experience in the technology industry prospecting and selling solution-led deals to C-level executives.
• Preferred proven SaaS or technology sales experience, in the Indian market.
• Preferred proven ability in penetrating small and large corporations to find decision-makers through various tools & platforms.
• Pitch to Prospects/Customers via cold calling.
• Develop a robust pipeline and monitor it using the Company's CRM system.
• Demonstrate operational excellence in order to relentlessly and resourcefully meet objectives.
• Prior experience in generating leads in the Indian market is essential.
• Follow up with prospects on a regular basis.
• Route BANT qualified leads & opportunities to the appropriate VPs for further discussions and closure.
• Understanding tools & platforms like Mr E, Lusha, Apollo.io, and LinkedIn is a must.

Requirements:

• Bachelor's degree or equivalent
• 1-6 years of previous inside sales experience
• Experience with CRM systems

Title: Java FullStack Developer

Experience: 4+ years

Work Location: Pune/ Bangalore/ Chennai 

Notice Period: Immediate to 30 Days Max

Key Skills: Java, Angular Mobile, Ionic, Hybrid Mobile, React, Accelerator, Objective-C, UI Design, SOAP/React/SOA

Requirements:

• Looking for candidates with BE/MCA/M.Tech
• Experience of Core Java, JSP, Servlets, HTML5, CSS3, Vanilla JavaScript, jQuery.
• 4-6 years of strong experience in any of the hybrid mobile tools/platforms like Angular Mobile / Ionic
• Hands on experience in Spring boot and Microservices architecture
• Must have good experience in building feature-rich customer facing mobile applications using Accelerator, Java, XML and Objective-C.
• Good Experience in Javascript
• Should have experience in UI design, HTML, CSS for mobile platform.
• Should have experience in SOA, REST, SOAP etc.,
• Preferred experience in Angular/React/any front-end web development framework.
• Must have worked in Agile framework model with team collaboration.

We operate in an industry where the need gap for quality upskilling education coupled with the convenience of online learning is a global problem. The international markets are waiting for a premier after-school learning solution for kids. BeyondSkool wants to leverage this opportunity and serve this market through the digital channel.

We are looking for a digital marketing specialist to lead Performance Marketing (Google, Facebook, Instagram, affiliate).

The ideal candidate for us is someone who has executed digital marketing campaigns for any of the new age online companies (preferably Edtech), has scale-up experience in the US market and comes with at least 3 years of experience in a middle management role. The role will give you the charge of overall campaign execution and also work on campaign strategy (working directly with the Chief Growth Officer and CEO). In a nutshell, we expect you to be executing our digital marketing initiatives while also being engrossed in the daily hustle that comes with a Series A start-up.

This is an amazing opportunity to learn from an extraordinary team, grow massively and help students around the globe build an awesome career for themselves.

• Experience of having handled campaigns across key online platforms like Google, FB, Instagram, mobile marketing, affiliates, ad exchanges etc. (Fb, Instagram & Google to be strength areas, with at least exposure to affiliates) à especially in the US market
• Lead, strategize, create and execute campaigns as required (creative support will be provided)
• Ensure to achieve lead generation, CPL and other metric targets (KPIs)
• Generate regular reports, and dashboards on all possible measures/parameters on all campaigns
• Develop and monitor campaign budgets.
• Prepare accurate reports on our marketing campaign’s overall performance
• Execute in an intense, fast-paced and highly iterative environment

• Minimum a Bachelor's degree preferably in Engineering, master’s degree or MBA is preferred
• 3+ years of experience in managing Google, Facebook advertising and analytics
• Clear experience in having managed the US markets for online customer acquisition

• Strong analytics skills and good knowledge of Excel.
• Ability to analyze data to optimize for strong performance
• Good written and verbal communication skills
• Keen attention to detail and adherence to deadlines

• #hustle

• Industry best perks
• A phenomenal work environment, with massive ownership and growth opportunities
• A bunch of super young & enthusiastic colleagues in Tech/Marketing/PR/Editorial/Social Media & Events!
• Quick iterations and deployments – fail-fast attitude
• Opportunity to work on cutting-edge technologies, and lead teams in the future
• Access to a world-class mentorship network
• Create a massive, and direct impact of the work you do in the lives of people across the globe

Preferred – Mumbai, open for a remote location for the right candidate

Qualification: CA Qualification

Location: Mumbai CST

Language: Marathi

Exper: 2 minimum

Tentative Roles and Responsibilities -

• Understanding the data requirements of each desk
• Gathering elementary level Master data by visiting each of the 15 desks
• Assess the data points of information flow in Supply Chain Management Application and mapping it with the data points of the integrated financial management system
• Assess the gathered data for optimizing the information flow in the department
• Assess the integration points and workflows of Financial Institute with other entities
• Preparation of report formats for each desk
• Review and monitor the development of key financial modules for claim settlement, reimbursements, proforma accounts, budgeting and expenditure, accounts and bookkeeping, purchase management and infrastructure and administration
• Ensuring implementation of Accounting Management related Services and coordination with appointed CA firm for its completion
• Co-ordinate with different stakeholders to appraise issues at their end, which may lead to delay in the project, suggest solutions to remove the bottlenecks
• Support in reviewing, monitoring, and management of performance and conformance to the vendor's SLA
• Develop training plans and managing the training phases for the users on the functions and operations of the new application
• Drive change management during the transition phase
• Identifying key risk areas and mitigation and management of risks
• Providing technical and project management support during implementation and post-implementation