digital Marketing

Strong HR Leadership / HR Operations profiles

Mandatory (Experience 1): Must have 10+ years of overall HR experience, with hands-on ownership of HR Operations, Recruitement, Administration in an IT / Software / Product company

Mandatory (Experience 2): Must have atleast 3+ years in a managerial or supervisory HR role, with experience aligning HR strategy, policies, and processes with business and leadership (CEO / senior management) goals.

Mandatory (Experience 3): Proven expertise in end-to-end HR lifecycle management, including recruitment, onboarding, performance management, appraisals, payroll, compensation & benefits, insurance, exits, and employee data/MIS reporting.

Mandatory (Experience 4): Hands-on experience in recruitment strategy and execution, including hiring the right talent aligned to business goals and ensuring a strong candidate experience in IT and Non-IT roles both

Mandatory (Education): Bachelor’s or Master’s degree in BBA / BBM / MBA / PGDM (HR preferred).

4+ years of experience in Test Automation using Selenium and C# with SpecFlow

• Selenium Experience: Minimum 3 Years
• C# with SpecFlow Experience: Minimum 2 Years

Job Description

• 4+ years of experience in Test Automation using Selenium and C# with SpecFlow
• Understanding and Analyzing the Application Under Test in terms of Object Identification.
• Creating Test Scenarios and Collecting Test Data.
• Identifying end-to-end scenarios and code modularity.
• Analyzing Test Results and Reporting Defects
• Tracking Defects and Select Test Cases for Re & Regression Testing.
• Creating, Organizing, and Managing Test Automation Resources (Scripts & Function Libraries etc.)
• Error handlings
• Co-coordinating Test team members and Development team to resolve the issues.
• Working experience on Azure DevOps

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

Project Management officer

The Job in short

As a Project Management Officer, you will be part of the Customer Success (CS) department. We undertake exciting projects at top-tier banks all over the world to implement our online banking solutions.

Your task is to manage projects all around the world and be a bridge between Backbase internal teams and our clients.

Meet the job

Backbase is a fast-growing and dynamic environment. Taking upon this position means that you will be a key person in providing effective coordination and communication among all the project stakeholders.

You will be expected to support customers/partners and advise clients on implementing their online applications using Backbase Solution to its full potential.

How about you

● You are a solid project manager (3+ years) who is result driven and ready to adapt to a constantly changing environment;

● You have 3-8 years of work experience.

● Manage the Support team which is a mix of BE/FE/Mobile engineers ensuring they are aligned to the goal of assisting in fixing Incidents/Service Requests/Upgrades (Backbase products) created by Clients and SI Partner teams on the existing applications.

● Client Stakeholder management - Align with various client stakeholders from different departments like Business and IT in ensuring smooth execution of the service offered by the BB dedicated support team.

● Act as an escalation point of contact to clients in case of any major disruption to service.

● Create Weekly Reports to provide an overview of the support team performance on tickets separately for client stakeholders and Backbase Management.

● Chair the daily sync-up calls with the Team, and separate weekly alignments with Client stakeholders & BB Internal Management.

● Good to have in full-cycle project management, ideally starting with requirements gathering, proposal preparation, integration of partner solutions/products, as well as planning (project plan, resource allocation, cost calculation), supporting sales and pre-sales as and when required;

● You jump on opportunities to collaborate with colleagues and clients and enjoy being an accelerator;

● You are very much hands-on and have the mentality to get things done;

● Proficiency in English is an absolute must since you will be dealing with clients across the globe;

● Additional local languages are most welcome;

● We are extra delighted if you have experience in the finance industry.

WHO WILL LOVE THIS JOB?

• Attracted to creativity, innovation, and eagerness to learn

• Alignment to a fast-paced organization and its short-term and long-term goals

• An engaging, open, genuine personality that naturally encourages interaction with individuals at all levels

• Strong value system and sense of ethics • Absolute dedication to premium quality

• Want to build strong core product team capable of developing solutions for complex, industry-first problems.

• Build balance of experience, knowledge, and new learnings

ROLES AND RESPONSIBILITIES?

• Driving the success of the software engineering team at Datamotive.

• Collaborating with senior and peer engineers to prioritize and deliver features on the roadmap.

• Build strong development team with focus on building optimized & usable solutions.

• Research, Design & Develop distributed solution to handle workload mobility across multi & hybrid cloudsr

• Assist in Identifying, Researching & Designing newer features and cloud platform support in areas of disaster recovery, data protection, workload migration etc.

• Assist in building product roadmap.

• Conduct pilot tests to assess the functionality of newly developed programs.

• Front facing customers for product introduction, knowledge transfer, solutioning, bugs triaging etc.

• Assist customers by giving product demos, conducting POCs, trainings etc.

• Manage Datamotive infrastructure, bring innovative automation for optimizing infrastructure usage through monitoring and scripting. • Design test environments to simulate customer behaviours and use cases in VMware vSphere, AWS, GCP, Azure clouds. • Help write technical documentation, generate marketing content like blogs, webinars, seminars etc.

TECHNICAL SKILLS?

• Experience in software development with relevant domain understanding of Data Protection, Disaster Recovery, Ransomware Recovery.

• A strong understanding and demonstrable experience with at least one of the major public cloud platforms (GCP, AWS, Azure or VMware)

• A strong understanding and experience of designing and developing architecture of complex, distributed systems.

• Insights into development of client-server SaaS applications with good breadth across networking, storage, micro-services, and other web technologies.

• Experience of building and leading strong development teams with systems product development background

• Programming knowledge in either of GO Lang, C, C++, Python or Shell script.

• Should be a computer science graduate with strong fundamentals & problem-solving abilities.

• Good understanding of virtualization, storage and cloud platforms like VMware, AWS, GCP, Azure and/or Kubernetes will be preferable

• Play an integral part in managing E-commerce project and planned website release from inception to completion
• Shift our current Shopify website to magento
• Create accurate development and support tickets and instruct and manage the relationship with the external development team.
• Work closely with our Ecommerce platform provider on areas such as site performance, site speed, infrastructure, and new product releases.
• Working with website monitoring and testing tools to ensure the website is performing optimally at all times.
• Work with Business Units to develop Ecommerce digital plans to improve conversion from all key channels
• In depth knowledge of PHP, HTML, CSS & JS

JOB DESCRIPTION

Designation - Area Sales Manager

Qualification – Any Graduate, Preferably B Pharm, M Pharm, MBA

Experience – Min 5 years

• Devising, reviewing and reporting on the strategy for business development in line with the strategic objectives of the organisation
• Planning, formulating and implementing marketing strategies and promotions to increase market penetration and to drive revenue & profitability by maximizing sales
• Formulating, developing and implementing yearly business strategies to ensure attainment of revenue goals and profitable sell-through
• Managing, training and providing overall guidance to the sales of an assigned territory
• Steering business operations for the profit center with a view to realize pre-planned sales and revenue targets; formulating profit center budget for operational / business development activities