Associate Employer Branding

What we are looking for: 
We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products.

Overall objective of the Role: 
Develop, own, drive and implement the overall e-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and AOV . This will incorporate digital marketing strategy including PPC, SEO, affiliate, email and social media marketing.

Responsibilities
• Develop and manage own website (and sub-sites) by working closely with the IT team, the E-commerce / Website Manager and external agencies
• End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.
• Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends
• ideate and execute strategies for keyword optimisation, campaign restructuring, improved retargeting of the users
• Develop and manage customer relationship with eCommerce platforms such as Amazon, Nykaa, Myntra etc.
• Develop and implement customer acquisition strategy, including: SEO, PPC, affiliate, social, print advertising, direct marketing and leafleting, as well as emerging channels
• Optimize customer acquisition costs, sales and brand experience
• Manage overall website performance and online trading and ensure continuous improvements to the website
• Measure and report performance of all digital marketing campaigns, and assess against ROI, ROAS and KPIs
• Identify trends and insights, and optimize spend
• Forecast and correlate sales
• Conduct regular and in-depth analysis of our customer trends and patterns and act on this analysis to inform short, medium and long termstrategy
• Manage the annual marketing budget (customer acquisition and e-commerce) with regular review and reporting on ROI of each activity
• Support brick and mortar retailers through in-store and online sales initiatives to most effectively promote their products in an omnichannel methodology, to capitalize on cutting edge trends in these rapidly evolving markets.

Work Experience: 
•Experience with eCommerce marketplace such as Amazon, Flipkart, Myntra
•5+ years of experience in digital marketing

Skills & Competencies required: 
• Credible and extensive experience of leading e-commerce and digital marketing in a commercial environment - preferably consumer goods
• A strong understanding of current online marketing strategies and best practices
• Understanding of retail and online business development.
• Strong understanding of Affiliate and Social MediaMarketing
• Ability to travel required
• Experience in building an online-first brand is a plus
• Must have experience in working with tech team in developing brand website for product sales and partnered with social media influencers to review the platform and merchandise
• Ability to collaborate with multiple internal teams to create strategies and plans to maximize sales of managed accounts.

Experience: 
5+ years 
Experience of working in D2C brands/ cosmetics & clothing brands preferred

Company
Our vision is to automate all EdTech content, marketing content, and eventually, build a system that takes a Hollywood script as input and automatically renders an entire film as output. This would involve multiple characters, interaction between them, and adding complex environment around them. Our current technology is at the cutting edge of AI and we find this an incredibly exciting technical problem to solve.

As you can expect from our lofty ambitions, we are creating a team of excellent people (read geeks – we are geeks and we love geeks) who are equally excited about this future or more!

 

Why should you join?

You’ll be working very closely with the founding team. Also as the first marketing hire, you also have the chance to significantly influence and drive the direction of the company.

Responsibilities:

We are looking for someone who is CREATIVE, loves to take initiatives. We are not looking for just an Individual contributor who needs to be extensively managed.

• Running Targeted LinkedIn Advertisements
• Handling Public Relations
• Increasing the brand awareness of Rephrase
• Content Writing
• Creating and running B2B surveys
• Collating specific lead lists and running targeted email campaigns

Expectations:

• We expect 2+ years of marketing experience, ideally at least part of it in a B2B role.
• Experience with traditional & digital marketing. Handling social media, public relation efforts, and content marketing.
• Hands on experience with marketing software and tools
• Outstanding communication, presentation and leadership skills

 

Good to have -

• Experience of writing white papers and managing customer testimonials
• Experience of closing Fortune 500 clients, with a focus on US Geography
• Extensive market research and market mapping experience
• Experience across B2B and B2C marketing techniques
• Experience of working in a startup

Location

The role will be remote at least till the end of the year. Our offices are based in Bengaluru. (We haven't decided if the role will be remote after that).

As Chief Marketing Officer (CMO), you would be responsible for overseeing the planning, development, and execution of an organization's marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.
Your role would be expanded to include sales management, new business development, product development, distribution channel management and customer service. You need to ensure the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. This means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

Responsibilities

 

 

Assist in the formulation of strategies to build a lasting digital connection with consumers

 

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

 

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

 

Be actively involved in SEO efforts (keyword, image optimization etc.)

 

Collaborate with designers to improve user experience

 

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA

 

🙋What makes you a good fit?

• Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
• Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
• The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
• Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
• Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
• Unnoticeable cross-functional stakeholder management.
• Business acumen to appreciate and understand levers for business growth and profitability.
• Preference to work independently.

On the Job

• Setting up the brand bible for various products and audiences
• Making sure that the brand is consistent across various platforms
• Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
• Plan, lead and execute the projects required to boost our brand presence
• Collaborate with Creative Team, Growth Team & others for execution of projects
• Partner with creative agencies, research and media partners to create integrated marketing plans
• Taking up initiatives to position our brand
• Strategize, develop and execute marketing interventions at FamPay
• Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.

• 4 - 7 years total experience
• Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Extremely empathetic towards understanding of the user groups: Teenagers and their parents
• Should be excited about building a brand for teenagers
• Up to date with recent trends and social media
• Good understanding of business dynamics in India
• Proactive personality and self-driven
• Takes ownership and has whatever it takes attitude
• Excited to work in a fast-paced environment
• Excellent communication and interpersonal skills
• Enthusiastic about early stage start-ups

• •  

As a Marketing and Human Resource Manager, you'll be expected to design and carry out strategies, such that more students can take our courses, and also work on expanding our tutorial department. Moreover, in a month we are going to role out our biggest tech product till date too, that has both B2C and B2B mode. Your work will be to take them to new heights.

CarOK is an on-demand car care marketplace, currently serving more than 3000 customers in Pune city. CarOK's mission is to bring trust, convenience and transparency to the unorganised car care sector in India. Having raised the 2nd round of funding we are looking for expanding our team & consolidate operations in Pune city. The current team comprises of a crew who have an experience of running successful businesses and have now come together to bring about a dynamic change in the after-sales services market for automobiles. To know more about CarOK logon to www.carok.in