SENIOR MARKETING MANAGER
Tesseract Esports is seeking an analytical, creative and highly motivated senior marketing professional to join our team. As a successful hire for this high impact role, you should be a self-starter with a passion for independent thinking, creative problem solving, have proven data analysis skills, show strong ownership and commitment, have proven leadership experience and bring relevant insights into growth marketing.
As a Senior Marketing Manager, you will lead the development and execution (end to end) of all marketing, social media, PR and brand activities across all owned channels and projects. You will lead a team of marketing professionals and will be responsible for achieving organization marketing objectives and project-wise KPIs. You will drive our marketing campaigns, content production, PR, Branding, events and community building efforts across all our internal and external projects. You accept the unknown and you’re able to come up with ground breaking initiatives that will drive us forward and make us stand out as an industry leader.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Responsibilities & Duties
- Define, develop and oversee the implementation of marketing strategy and brand strategy across different verticals.
- Lead the management, content creation and growth for all owned social media channels and accounts including those of our co-owned/shared/white-label projects/affiliate platforms and IPs in terms of followers, engagement and reach.
- Manage internal and external marketing budgets. Track, analyze and improve performance of marketing campaigns while being goal oriented (ROI & KPIs).
- Conduct market research and build strategy plans in order to grow all owned/co-owned/shared/white-label projects and channels and to better support management decision making.
- Identify and assess existing trends, opportunities, formats, audiences, storytelling platforms and determine when and how we will use them.
- Build partnerships and syndications with influencers, brands, partners across owned/co-owned/shared/white-label projects/affiliate platforms and IPs.
- Lead, manage and mentor a team of marketing professionals to drive and execute all marketing and related functions.
- Guide and work with internal creative resources and lead timely delivery of all creative requirements for all platforms.
- Develop accurate project priorities, schedules and execution of marketing campaigns for all owned channels and projects.
- Contribute to overall business and marketing strategy in order to help the organization achieve short and long term goals
Qualifications (Required)
- Bachelor’s degree in business, marketing, communications, or related field. MBA / PGDM in marketing or equivalent.
- 6 + years experience in marketing with demonstrated history of running successful marketing campaigns and having a 360 vision of marketing plans.
- Experience in building growth stage marketing strategies with a focus on brand visibility, user engagement and viewership across multiple channels.
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Hands on experience with digital marketing – Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Ads & AdWords.
- Exceptional storytelling skills with strong aptitude for developing engaging narratives around content and media for different audiences.
- Good knowledge of PR, affiliate marketing, media buying & licensing and experience in content writing and/or management.
- In depth understanding of how to interpret (and improve) advertising metrics (ex. CPM, CPC, CTR, CPV quality score, etc.)
- A strategic thinker with the ability to conceptualize broadly across various solutions, yet enjoys operating at a hands-on level.
- Proven leadership skills with experience in leading and managing a team. Excellent project management skills to ensure effective and transparent collaboration with team members and other departments.
- Strong team player, behaves like an owner and ultimately focused on delivering results with high standards. Set out the overall high performing team culture for the marketing team.
- Excellent communication and presentation skills. Ability to articulate a vision, strategy or idea clearly with a strong capacity of syntax, learning and sharing with senior leadership.
- Strong influencing skills and ability to communicate effectively with different internal departments, teams and clients.
Qualifications (Preferred)
- Strong passion for gaming and esports.
- Regional experience working across different countries/markets across South Asia, Southeast Asia and The Middle-East. Also preferred is market sensitivity, cultural curiosity and understanding differences in localization etc.
- Experience working in the esports or gaming industry.
- B2B/B2C marketing experience in sports, gaming, esports or information technology/ SaaS space.
- Past experience in scaling a service/product in the e-commerce space.
Shubham Vishwakarma
Full Stack Developer - Averlon
About TESSERACT ESPORTS
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We are a leading organization that specializes in providing professional training in specific ERP tools with primary focus in SAP tailored for application across diverse industries. We empower individuals and businesses to thrive in the digital era through comprehensive and practical training programs.
Key Responsibilities:
1. Content Creation:
- Develop high-quality and engaging content for various digital platforms, including blog posts, articles, ebooks, and social media posts.
- Collaborate with subject matter experts to create educational content that aligns with the needs of our target audience.
2. Digital Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, social media, and email to drive awareness and lead generation.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
3. SEO Strategy:
- Implement SEO best practices to enhance the visibility of our training programs in search engine results.
- Conduct keyword research and optimize website content for search engines.
4. Social Media Management:
- Manage and grow our social media presence by creating and curating content, fostering community engagement, and driving conversations relevant to our industry.
5. Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote events, and share valuable content.
- Segment and target audiences to maximize the impact of email communications.
6. Collaboration and Cross-functional Communication:
- Collaborate with internal teams, including Sales and Product Development, to align marketing efforts with business goals.
- Stay updated on industry trends and competitors to ensure our marketing strategies remain innovative and effective.
Qualifications and Experience:
- Proven experience in digital marketing, with a focus on content creation and strategy.
- Familiarity with digital tools and technologies relevant to the training industry.
- Strong writing and editing skills with the ability to create engaging and informative content.
- Proficiency in SEO, social media management, and email marketing platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
Expected Start Date: 01/03/2024
Job Types: Full-time, Permanent
Salary: ₹8,000.00 - ₹20,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
Education:
- Bachelor's (Preferred)
Experience:
- total work: 1 year (Required)
- Digital marketing: 1 year (Required)
Ability to Commute:
- Kolkata, West Bengal (Required)
Ability to Relocate:
- Kolkata, West Bengal: Relocate before starting work (Required
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Follow CutshortShubham Vishwakarma
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