Digital Marketing Executive

Roles and Responsibilities

• Manage and execute Organic Lead Generation, Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through non-voice process.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Desired Candidate Profile

• Minimum Graduate or Post Graduate.
• English Communication & Marketing Skills required.
• Should be a self-motivated, independent, detail-oriented, responsible team player and exhibit exceptional relationship management skills.
• Proven working experience in Digital Marketing.

Perks and Benefits

• Desired Incentives.
• Overseas Trip by Company.
• Monthly Contest & Trophies.
• Quarterly and Annual Rewards and Recognition.

About the company

Job Description:

Key Responsibilities:

• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing, Social Media Marketing, Email Marketing, and WhatsApp Marketing.

• Create and curate engaging and relevant content for the company's online platforms to drive brand awareness and engagement.

• Conduct market research and competitive analysis to identify trends and opportunities.

• Monitor and analyze the performance of digital marketing initiatives using various analytics tools.

• Collaborate with the team to brainstorm and implement new strategies.

• Help maintain and update the company's website and social media profiles.

• Support in the creation of visual and written content, such as graphics, blog posts, and promotional materials.

Qualifications:

• Currently enrolled in or recent graduate with a degree in Marketing, Communications, Business, or a related field.

• Strong written and verbal communication skills.

• Knowledge of digital marketing principles and techniques.

• Familiarity with social media platforms and content management systems.

• Proficiency in Microsoft Office Suite and basic design software.

• Analytical mindset with the ability to interpret data and draw insights.

• Self-motivated, creative, and eager to learn.

• A positive attitude and a strong team player.

Benefits:

• Hands-on experience in digital marketing, providing a solid foundation for a future career in the field.

• Opportunity to work closely with a supportive and experienced marketing expert.

• Exposure to various aspects of digital marketing, including content creation, SEO, ASO, and data analysis.

• Potential for future career opportunities within the company.

• Competitive stipend for the duration of the internship.

Job Description of Digital Marketing lead 

• Complete Management of Client’s Digital Portfolio with an ability to derive relevant data from campaigns & suggest insights on same.
• Must have experience in D2C & B2C campaigns with an ability to scale ROI. 
• An skilled leader who can lead a team of digital executives, web developers, web designers, content writers etc. 
• Must have a working knowledge of SEMrush, Ahrens, Google Analytics & similar industry-relevant tools. 
• Should be updated on the l atest OTT mediums available in the market.
• Must know & able to operate in an office suite i.e., Word, Excel & PowerPoint. 
• Good Written & Oral Communication with presentational skills to cater for clients across categories. 
• Have to manage Agency's own Digital & Social channels & devise a strategy to capture leads digitally of prospective clients.

Proximity is fully distributed team of developers, designers, product nerds and geeks building cutting edge tech at the intersection of growth and speed.

We're currently looking for a creative and strategic Social Media Manager to join our growing team. You need to have a talent for telling stories through copy, images, and video, and a deep understanding of how to build and maintain an identity online. As the first hire in our Marketing/Social Media department, you will need to straddle multiple roles, be proactive, and have the ability to work cross-functionally while managing various projects.

• Staying up to date with the latest social media best practices and technologies.
• Creating quick content for social media, as well as more infrequent (but important) long form content for our blogs/newsletters.
• Identifying all the key platforms our brand needs to be active on, and then creating a plan to make it happen.
• Planning/ writing/shooting/scheduling and optimizing daily posts across multiple social platforms. Remember that we are a remote team with few opportunities to meet in-person, conduct photoshoots, etc. You need to be able to create content that humanizes the team regardless of this challenge.
• Maintaining and communicating a consistent brand online. You need to understand who we are and ensure that everything we put out aligns with our identity. You will create content with an elevated aesthetic that is in-line with our brand, and write clear, engaging copy.
• Engaging our audience online in real-time conversation, and identifying more opportunities to do so.
• Delivering data informed performance reports that measure both post level performance trends and broad reach and business impact.
• Working closely with the design, product, and tech teams to create relevant content.
• Designing our growth and awareness strategy with remarkable social campaigns
• Growing the social media and marketing team as needed

• Proven work experience in social media and community management.
• Excellent written communication skills. You can write fun, short captions, as well as clear long form content.
• A great eye for design. Even if you're not a designer, you have an intuitive understanding of what looks good and what does not.
• Basic graphic design and photo editing skills. We have a design team that will provide you with templates and basic brand guidelines, but in general, you will be overseeing and executing all social media content with the support of a visual designer.
• Good judgment and impeccable taste. You have an intuitive understanding of what's cool and what's not. You speak fluent internet, avoid corporate brand speak, and are able to recognize and engage with trends early. You are casual without being frivolous, and never, ever cringey.
• Ideas and opinions about how we can build our online presence, and can offer constructive criticism when you disagree with how things are being done.
• The ability to work independently, be proactive, and thrive in a fast paced environment.

• Illustration or motion/video skills
• Prior experience managing paid marketing campaigns.

• 100% Remote: Work from anywhere you please
• Flexible Timings: Set your own hours, and create a productive schedule that works for you.
• Best in class salary: We hire only the best, and we pay accordingly.
• Keep learning with a world class team: Work with the best in the field, challenge yourself constantly, and learn something new everyday.

Desired Candidate Profile

• Graduation is a must. MBA is desirable
• Relevant work experience of 5 – 10 years in Digital Marketing
• D2C background preferred
• Experience in beauty and wellness desirable
• Prior experience of handling a monthly Ad budget of 50 Lakhs and above
• Excellent communication and listening skills
• Good project management and planning skills