Digital Marketing Executive

The key responsibilities are to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

I Responsibilities and Accountabilities:

 

• Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

• Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

Tasks:
▪Negotiating with bloggers on social media in text format only;
▫Analyze the bloggers results on projects within our Platform
▪Daily report on the progress of the project

Requirements:
▪Good writing skills (English + local languages)
▫High level of communication skills
▪Self-discipline
▫Stress resistance
▪Desire to grow in digital space
▫Diligence

Work conditions and pay:
▪Free 4 days online training. In a week, we will teach you how to communicate with bloggers competently, help you develop business communication and sales skills;
▫Remote work
▪Rapid professional and career growth;
▫Working with famous bloggers
▪Mobile phone (smartphone) required
▫We have a Pay Per Performance Model which means that you get a fixed payment for each post made by a blogger. Average salary is Rs.15000-30000, effective employees earn from Rs.50000-60000 monthly. There are bonuses and money contests among employees.

What You’ll Do

• Identify, comprehend and clearly articulate clients' requirements to generate an end-to-end

advertising solution.

• Analyse and elevate client’s consumption of contract, adoption of the product and generation of

upsell or cross-sell.

• Assist team in building social media advertising campaigns on Facebook, Instagram, Snapchat,

Twitter, LinkedIn & YouTube for world’s leading brands mapped to their business needs.

• Analyse clients’ performance and prescribe methodologies for optimal budget management, faster

growth, higher conversions and greater ads reach.

• Collaborate with our technology partners to build expertise on the social media management

software.

• Provide an effective reporting mechanism for highlighting prime metrics and key performance

indicators.

• Identify opportunities for increased efficiency for clients and provide subject matter expertise on

best fit across message, media & channel.

• Work with clients to improve the paid service itself and its alignment with client’s core business.

• Track team members’ productivity and identify opportunities in processes for increasing efficiency.

• Capturing development areas for product improvement and closed looping with product managers

and engineering for necessary corrective actions.

• Actively make sure that you are knowledgeable on all Sprinklr software products.

• Actively make sure you are knowledgeable on native channel’s ad products package.

Required Skills & Qualification:

B.tech / MBA (Full time)

• 6+ years of overall working experience with 4-6 years of experience in digital marketing, campaign

execution experience in social platforms and social account management at a brand or agency

• Advanced excel skills with efficiency in using v-lookups, pivots, charts, data interpretation and

handling high volumes of data sets

• Excellent written and verbal communication skills

• Industry specific knowledge across different verticals or lines of business

• Analytical mind-set with attention to detail and excellent problem solving skills

• Ability to think independently and learn as a member of a team

• Intrinsically motivated to tackle unique client use cases, passion to solve business challenges and

commitment to client delight

• Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter,

YouTube, Instagram, LinkedIn)

• Direct experience in working with or for social media management software is preferred

• Social media ads certifications, like Facebook Blueprint, Google AdWords’, etc are a must

• 4-year college/university degree.

Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.

The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus

Responsibilities and Duties

Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.

Required Experience, Skills and Qualifications

Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits

5 Day working
Flexible work from home policy
‘No Leaves’ Policy: we trust people in getting work done
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

About the role:
We’re looking for a dedicated and efficient professional to join our Digital Marketing (Amazon & Website Marketing teams), and deliver timely results on the projects assigned.
● We work in a consultative manner with clients to deliver better value, rather than just acting as the execution arm. We deliver work that increases value across the entire client operations. This requires us to be proactive and creative in our interactions across all channels.
● The world of eCommerce marketing keeps on changing continually, and staying updated is the only key to stay ahead. To excel here, it is crucial to have curiosity and self-drive to solve new problems. And then, also teach others in the team about it, thereby widening the skill-base within the company.
● We may be a bunch of sharp and intelligent chaps, but it is only through extensive collaboration that we have grown, and remain one of the most capable organizations in eCommerce Marketing. We work hard to grow ourselves and also others around us.

Responsibilities:

Project Execution:
● Design digital campaigns and implement various marketing activities to achieve project goals, for multiple clients at a time
● Assist the Project Owner to provide deliverables to the clients in a timely and efficient manner
● Create and analyze business reports on strategy and campaign performance
● Keep up to date with the latest marketing strategies & technologies, and help in improving existing solution offerings
● Participate in the strategizing process for clients and collaborate with internal teams for efficient execution

Client Assistance:
● Understand the client and their business goals from a holistic perspective
● Prioritize client requirements during project execution and deliver on time with perfection
● Collaborate with the Project Owner and other team members to ensure that everyone is aligned
● Look for opportunities to improve processes, further efficiencies, and make communication more effective

What you'll need?
● Bachelor's degree in any field
● Excellent problem-solving and analytical skills
● Strong interpersonal skills and ability to work independently with little supervision on projects
● Aspiration to learn, grow and develop self as a leader
● Ability to prioritize in a high volume and fast-paced environment
● Highly organized and detail-oriented, with a strong ability to manage several competing tasks simultaneously

Who Should Consider Joining?
● If you like challenges and think from a first principle basis,
● If you are driven to take ownership and get on the driver's seat,
● If you have the aspiration to grow fast in the dynamic environment of a start-up,
● If you are a collaborative team member, who believes in collective success,
● If you are someone who makes objective, fact-based decisions

Who should not consider joining?
● If the role description does not excite you, then you should not join us
● We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us
● If you are not a self-starter who is willing to learn & experiment more, then you should not join us.

What We Offer:
● Limitless growth and learning opportunities
● A collaborative and positive culture — Your colleagues will be as smart, helpful, and driven as you.
● Guidance and mentorship from industry experts and renowned IIT Alumnus
● In house digital marketing training from specialists, hence a digital marketing experience is not mandatory for this profile
● An opportunity to make an impact — Your work will contribute directly to our strategy and clients' growth

DViO is an integrated marketing company with digital and technology in focus. We have a multi-country presence — and love to build technology that improves social engagement, advertising, and marketing experiences. We also incubate and are partners with companies that are leading the 4th Industrial Revolution. Our partner and incubatee companies include companies in VR, AR, Mixed Reality, Content Technology, Video Personalisation, Influencer Marketing Tech, etc. We are looking for a Client Partner who will be involved in devising and executing strategies for the clients. The ideal Client Partner will play a key role in digital marketing and creating innovative strategies for DViO’s Clients. What will you do: · Responsible for day to day ad-operations of clients. · Understand the marketing and communication objectives of the clients. · Understanding Client requirement, devising and executing the strategies and delivering work as per requirement. · Coordination with all the internal stakeholders to get the work executed. · If needed – attending client meetings - weekly/monthly. · Responsible for the documentation of clients What skills you need: · Need 2-3 years of experience in digital marketing and client handling. · A Multitasking Champion. · Impeccable English communication · A Creative thinker with out of the box solutions. · Good interpersonal skill to build rapport with the clients

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

 

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

 

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

 

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

 

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

Responsibilities

Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.

Skills and experience

We value drive and a willingness to learn. The ideal candidate will have:

Essential:

3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite 

The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices

Preferred:

Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

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