Content Writing internship

Key Responsibilities:

1. SEO Strategy Development:

○ Design and execute advanced SEO strategies aligned with business goals.

○ Conduct comprehensive keyword research and competitor analysis.

○ Optimize content to improve rankings and drive organic traffic.

2. Technical SEO:

○ Conduct audits to identify and resolve technical SEO issues, such as crawl errors, page load

speed, and mobile usability.

○ Optimize site architecture, schema markup, and internal linking structures.

○ Work with developers to implement technical SEO recommendations.

3. Content Optimization:

○ Collaborate with the content team to produce high-quality, SEO-friendly content.

○ Ensure all content meets search engine guidelines and is optimized for target keywords.

○ Monitor content performance and recommend updates as needed.

4. Performance Monitoring and Reporting:

○ Track and analyze website performance metrics using tools like Google Analytics, Google

Search Console, and SEMrush.

○ Generate detailed reports on SEO performance and present actionable insights.

○ Monitor algorithm changes and adjust strategies accordingly.

5. Link Building & Outreach:

○ Develop and implement effective link-building strategies.

○ Build relationships with industry influencers and relevant websites for collaboration.

6. Stay Updated:

○ Keep abreast of the latest SEO trends, tools, and best practices.

○ Conduct training sessions to update the team on SEO developments.

Qualifications:

● Bachelor’s degree in Marketing, IT, Communications, or related field (preferred).

● Proven experience of 1 year in SEO, with a strong portfolio of successful projects.

● Deep understanding of search engine algorithms, ranking factors, and SEO tools

● Proficiency in technical SEO and content marketing.

● Excellent analytical, problem-solving, and project management skills.

● Strong written and verbal communication skills.

● Ability to work collaboratively with cross-functional teams.

• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs build, and maintain our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

DUKAAN - Create Your Online Store in 30 Seconds

Dukaan is an app that allows offline businesses to sell their products and services online. On our app, the users can make beautiful product catalogues (catalogs) right from a smartphone and share with their customers easily on different social media apps such as Whatsapp Business, Whatsapp, Facebook, Instagram etc. Praised by users all over India, this app has saved declining businesses by helping them transfer their shop online. The journey has just begun and we are on a mission to make India truly Digital.

Dukaan is currently powering over 4.9 M ecommerce stores built by indian small businesses and growing at a crazy rate.  

Dukaan is looking at a QA engineer to join our team and help us ship polished & defect free products to our users. 

QA Engineer Roles & Responsibilities 

Your primary responsibility will be to run various tests from the test-suite on new software releases to ensure that it satisfies all specifications and requirements as well as free from any bugs. 

Once issues have been resolved, You will run additional tests to make sure the issues are resolved before the new release is pushed to production. 

1. Thoroughly testing new releases to find bugs or design issues. 
2. Identifying bugs in new releases and understanding how to resolve them
3. Creating issues for these bugs and with steps on how to re-produce them.
4. Ensuring that new software products are ready for consumer use
5. Working with development teams to prevent issues with new products

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role

About us: Nexopay helps transforming digital payments and enabling instant financing for parents, across schools and colleges world-wide.

Requirements:

• Strong algorithm and problem solving skills with passion to innovate.
• Good understanding of SDLC processes, practices and key tools.
• The candidate should have past or current experience in development and understands the development aspects thoroughly.
• Good exposure to working in Application performance, scalability and application security is preferred.
• Knowledge in web services (RESTful APIs), Software integrations is mandatory.
• Experience working with technologies like Java, Spring, Hibernate, JSPs, MySQL is mandatory.
• Inclination towards UI/UX and experience working in Angular is preferred.

About You:

We are looking for a candidate with 3 years of experience in mobile app development. Must have done at least 4 projects in react native. In this position you’ll be working with technologies like React Native, Redux, RX Observables, Type Script etc.

Skills & Qualifications:

- Good mobile app development experience (3 years)

- Strong knowledge of React Native(2+ years)

- Strong Javascript knowledge

- Strong attention to detail in UX & interactions

- Familiar with different tools Sentry, Bitrise, Hockeyapp, ESLint

- Familiar with Javascript ES6/ES7

- Experience with HTML/CSS(SAAS/LESS)

- Experience integrating REST APIs.

- Good knowledge of Git, Gitlab/bitbucket/Github etc.

- Familiarity with Redux