Digital Business Head

Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

As a Lead generation consultant,you will be responsible for developing, implementing, and optimizing multi-channel lead generation campaigns to build a robust pipeline for our sales team. You will demonstrate market understanding of the Talent/Capability Development (learning/e-learning, custom learning, localization, and translation) services/produts and markets and will be adept at customer engagement. This role demands a candidate with analytical prowess to interpret data and drive decisions, coupled with strong collaboration skills to work effectively with sales and marketing.

• Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.

•    Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).

•    Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.

•    Marketing Automation and CRM Management: Utilize marketing automation platforms and CRM systems to manage lead generation processes, track campaign performance, nurture leads, and ensure seamless handoff to the sales team.

•    Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.

•    Collaboration with Sales: Work closely with the Sales Manager and sales team to understand their needs, ensure lead quality, and optimize the lead-to-opportunity conversion process for learning/e-learning, localisation, and translation products/services.

•    Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.

•    Budget Management: Manage the lead generation budget effectively, ensuring optimal ROI on marketing and outreach activities.

•    Vendor Management: Manage relationships with external vendors or agencies supporting lead generation efforts.

•    Staying Updated: Keep abreast of the latest trends and best practices in lead generation, digital marketing, and sales enablement for learning/e-learning, localisation, and translation product/service-based industries.

Bachelor's degree in Marketing, Business Administration, or a related field.

•    Minimum of 8-10 years of experience in pre-sales/lead generation, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector.

•    Proven track record of success in developing and executing lead generation strategies, preferably with experience in the B2B sector.

•    Experience in generating leads for technology products, SaaS solutions, or service-based offerings is highly desirable.

•    Familiarity with the learning/e-learning, localisation, and translation industries is a significant advantage.

•    Strong understanding of digital marketing principles and channels.

•    Experience with marketing automation platforms and CRM systems.

•    Excellent analytical skills and the ability to interpret data to drive decisions.

•    Strong project management and organizational skills.

•    Excellent written and verbal communication skills.

•    Ability to work independently and collaboratively within a team environment.

•    Proactive, results-oriented, and data-driven approach. 

•    Willingness to travel as required by business.

•    Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

ROLES AND RESPONSIBILITIES

Essential Functions:

• Handle a portfolio of projects and clients in parallel from Fortune 1000 companies and across geographies.
• Plan for a quarter ahead and develop an execution plan for projects and people in the team. Need to be ahead of both client and internal resources in planning and execution.
• Establish and maintain strong relationships with product delivery, the sales team, client and account managers.
• Make sure that the projects are achieving promised business value/RoI and figure out ways to achieve it if there is a gap.
• Build Rapport with clients and manage those effectively, high end consulting touch would be required
• Manage escalations, variations, complexities in projects effectively.
• Able to effectively use the established frameworks in project execution, client handling, resource utilization, resource mentoring etc.
• Directly supervises functional consultants, solution architects; conducts employee performance reviews/evaluations and career development discussions
• Manage up- Make sure to keep the higher management honest and able to strike a right balance between issues/items that are to be escalated vs that are to be handled.

REQUIREMENTS AND QUALIFICATIONS

Education:

• Bachelor's or Master’s Degree (preferably from a top reputed university) 
• Strong presentation and facilitation skills with small and large groups
• Strong analytical skills with the ability to understand Fortune 1000 client business complexities and handle those

Experience:

• Overall 8+  years of professional services experience with extensive experience in customer facing  roles and involved in requirements gathering, gap analysis, feasibility study etc.
• Minimum 2 years of experience as Project manager or equivalent role demonstrating management and leadership experience, preferably in a fast paced consulting / professional services set-up.
• Minimum 1 year of experience managing large portfolio, leading cross-functional teams and tracking the project progress against the plans
• Experience in leading and mentoring people as part of the project life cycle.
• Experience in following the established processes/standards/templates to achieve successful results.
• Experience with Invoice-to-Cash related business process is desirable

Critical Knowledge, Skills, and Abilities Requirements:

• Excellent communication and presentation skills
• Team management and collaboration skills
• Strong organizational skills and detail oriented
• Ability to negotiate with stakeholders and have challenging discussions
• Proven problem solving, risk mitigation and analytical skills
• Excellent team and interpersonal skills
• Strong ownership to drive the projects from start to finish with maximum client delight

·        Maximum 5 years of Information Technology/Technology Operations/Information Security experience required.

·        Minimum 3 years of experience in Cybersecurity, Identity & Access Management, Role Based Access Control, and Identity Governance is mandatory.

·        Knowledge on User Life Cycle Management, Access provisioning, Access administration is must.

·        Experience with technologies such as Role-Based Active Control (RBAC) and Attribute Based Access Control (ABAC) is required.

·        Experience in User Access Re-certification activities is mandatory.

·        Working knowledge on Active Directory is must.

·        Working experience on any IAM tool (SailPoint/Okta/OneIdentity/Varonis/MIM) would be added advantage.

·        Knowledge on Identity and Access Management role/processes/tools is must.

·        Prior experience in processing IAM requests (Add/Modify/Delete) is must.

·        Experienced in Incident management & Change Management processes.

·        Knowledge of and the ability to adhere to SAS and SOX audit requirements pertaining to Identity & Access Management job requirements.

·        Experience with work-flow management tools such as ServiceNow.

·        Leveraging creative thinking and problem solving skills, individual initiative, and utilizing MS Office (Word, Excel, Access, and PowerPoint).

·        Understanding personal and team roles; contributing to a positive working environment by building solid relationships with team members; proactively seeking guidance, clarification and feedback.

·        Identifying and addressing business needs: building relationships with Stake Holders; developing an awareness of Firm services; communicating with the business/stake holders in an organized and knowledgeable manner; delivering clear requests for information; demonstrating flexibility in prioritizing and completing tasks; and communicating potential conflicts to a supervisor

·        Experience performing user administration tasks for various in-house and third-party applications.

·        Analyzing, prioritizing, and resolving faults to resolution. Resolve tickets according to SLAs and escalation procedures.

·        Strong analytical, problem solving and organizational skills. Be proactive, dynamic, and flexible.

·        Good Communication skills, able to articulate well with business and stakeholders.

·        Education Qualification : Any graduate/post graduate with Computer Science background.

Job Description:
We are looking for talented Technical Managers to be part of the Product Engineering team. The candidate should have good experience with Java/J2ee based technologies and will be responsible for delivering features that are meaningful to the customer and consistent with the product vision through the management of a cross-functional team. The person will also contribute to the team as a servant leader and ensure that the team has everything needed to be successful.

Technical Competencies

• Strong Java/J2EE development experience with demonstrated ability to develop and troubleshoot large mission applications & Software Products
• Experience on exception handling, correct use of data structures, multi-threaded programming, memory management and application tuning
• Excellent exposure in Object Oriented Design skills using Java/J2ee along with:
• Core Java Language (Collections, Concurrency/Multithreading)
• JDBC concepts (connection pooling, statement, result set)
• Web Technologies (Struts/Struts 2, Spring (IOP, MVC, AOP), Hibernate, JSP, Web services)
• Database optimization and profiling
• Core/JEE/Integration Design patterns/UML
• Should have experience in Unit Testing
• Good hands on experience with RDBMS like MySQL/Oracle with ability to write SQL Queries/Stored Procedures/Triggers/Joins/View etc
• Practical application of software product development standards and methodologies including Agile, XP, Kanban, RUP and UML
• Ability to apply design patterns consistently and also accurate when building per design requirements
• Good experience in source control, unit testing, code verification, documentation, automated build, continuous integration, metrics, and code reviews.
• Demonstrated problem solving, analytic and troubleshooting skills.
• Strong written and oral communication skills are required to effectively engage internal stakeholders and their technical representatives.

Responsibilities:

• Manages the team in producing working software each iteration in accordance with the team’s commitments
• Facilitates planning sessions, team meetings, and other “rituals,” such as the daily standup, iteration planning, iteration kickoff, iteration review, and retrospectives
• Ensures that the backlog of work for the team is well-defined with respect to scope, clarity of requirements, and acceptance criteria
• Helps remove roadblocks to delivery success.
• Helps the team follow its defined process, and leads process improvement efforts
• Understands the client’s business strategy and objectives as it relates to the product being developed; ensures that the client’s expectations are met or exceeded.
• Oversees the completion of stories, ensuring that the team understands what “Done” means for each story.
• Interfaces between the team and the customer
• Communicates effectively within the team and with all stakeholders by providing high-quality visibility into planned and actual deliverables.
• Is a model developer, with sharp coding skills and a passion for excellence
• Participates in design and coding activities, and helps with requirements, analysis, and testing as needed
• Ensures that the architecture of the product is sound
• Ensures product quality through effective monitoring of quality trends, test automation, defect tracking and root cause analysis.
• Assures that all production deliveries meet acceptance, operational, and quality criteria
• Develops camaraderie and strong collaboration across both the 3Pillar team and client team,
• Actively demonstrates and teaches strong consulting skills to teammates,
• Understands the full set of product development capabilities and speaks to them holistically,
• Proactively develops a deep "trusted advisor" relationship with the primary buyer,
• Assists in developing strategies to take advantage of opportunities within the account and works collaboratively with the Client Partner to execute them

Benefits

• A competitive annual salary based on experience and market demands
• Flexi-timings
• Medical insurance with the option to purchase a premium plan or HSA option for your entire family
• In-house Food & Refreshments
• Regular Health check-up camps arranged by the company
• Recreational activities
• Business casual atmosphere