SOCIAL MEDIA MANAGER
Tesseract Esports is looking for an experienced, creative and passionate Social Media Manager to join our team. As a Social Media Manager you will be responsible for managing all our social media accounts including those of our owned/co-owned/shared/white-label projects and IPs. You will be responsible for developing and implementing social media strategies in order to increase online presence and improve our marketing efforts for our brand and projects.
You will be working closely with the operations and creative teams and other client staff for successful implementation of social media plans and campaigns.
About Tesseract Esports
Tesseract Esports was founded in 2015 with an intent to elevate and transform the nascent gaming scene in South and Southeast Asia into a high profile and professional esport. We played a pioneering role by being the first to launch and introduce mobile esports in the region. We were also among the first to produce the biggest and most successful esports events and gaming activations in India at an unprecedented scale, paving the way for the growth of esports in the country.
We have since gone to partner with game publishers, developers, brands and media platforms to produce large scale esports events and engagements and become one of the leading esports production houses in the Asia-Pacific. We have worked with Qualcomm, MPL, Tencent Games, Razer, Garena, Acer and several other partners on many successful live and online esports activations. We are a growing team of highly skilled and passionate individuals focused on delivering the best competitive experiences. We are headquartered at our state of the art production studio in Hyderabad, India which also happens to be the largest esports facility in South Asia.
Requirements/Skills
- Passionate about gaming and Esports.
- Excellent interpersonal, presentation, verbal and written communication skills.
- Excellent knowledge of Facebook, Twitter, Instagram, YouTube, LinkedIn and other major social media platforms and best practices.
- Excellent copywriting skills.
- Proficient computer skills, Microsoft Office Suite & Google Suite.
- General Knowledge of Search Engine Optimization (SEO), internet ranking for web content, keyword research, google analytics and web traffic metrics.
- Ability to plan and execute long-term and short-term social media campaigns
- Working knowledge of multi-social posting platforms such as Hubspot and Agora Pulse.
- Good understanding of social media KPIs and social media marketing strategy.
- Good time management, multi-tasking, problem solving and analytical skills.
- Ability to work in a highly collaborative and fast paced work environment.
You will be responsible for (not limited to)
- Manage, administer and grow all existing and new company social networks including Facebook, Twitter, Instagram, YouTube, LinkedIn etc.
- Create and execute social media plans and campaigns for different projects by collaborating with the content team and client staff.
- Develop and implement social media plans, competitions, strategies and campaigns to build brand/company/project awareness and drive engagement.
- Incorporate optimization strategies, analyze data and research best ways to increase traffic.
- Track, tabulate and report social media metrics consistently
- Oversee day to day management of campaigns, review success of campaigns and develop ways to improve.
- Research new media platforms, trends and industry opportunities in gaming and Esports.
- Provide feedback from social media trends and research to different teams.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor SEO and user engagement and suggest content optimization
- Communicate with followers and respond to queries in a timely manner.
Your Experience
1-3 years experience in related field (Social Media Manager, Community Manager, Social Media Specialist, Marketing, PR, Communications, Gaming, Esports etc.)
What we will be excited to see in you
- Strong understanding of local and global gaming and esports ecosystems
- Social Management/Community building experience in gaming and esports field.
- Experience in setting up and optimizing google ad word campaigns
- Self-Learning
Subodh Popalwar
Software Engineer, Memorres
About TESSERACT ESPORTS
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Responsibilities:
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3. Setting specific objectives and reporting on ROI
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Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
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1. Ideation, planning and execution of content calendars for Insta, FB, Twitter and LinkedIn (to work design teams)
2. Write copies and captions for platforms. And work with the design team to execute creatives.
3. Responsible for the growth of each platform
a. Followers
b. Engagement
c. Driving conversations
d. Traffic to the website from these social media channels
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8. Plan and execute shoots for social media (still and reels)
COMMUNITY
1. Build an external community to support and enhance brand awareness metrics.
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PR
1. Work with PR team to build brand awareness and salience
2. Ensure monthly dissemination of press releases and consequent coverage
3. Work with copy team to draft answers, articles, press releases for brand campaigns, launches et
What you will do:
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- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
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- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
Google AnalyticsResponsibilities:
• Formation of effective and efficient Google Ad strategies
• Creating, launching, and managing various PPC ad campaigns
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• Excellent communication skills
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Effective, consistent and reader friendly writing style.
Strong English writing skills and basic familiarity with internet and search engines.
Capable of writing an article on any subject, theme, blogs or website.
Ability to manage in a fast-paced and deadline-driven environment.
Concise, clear and confident communication.
Highly organized and self motivated to establish and achieve goals.
Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
Work closely with the digital marketing team to produce content that generates results
A content writer should clearly understand the objectives, target audience, and assure content is user-friendly and keyword/SEO Optimized.
Writing content as needed, including blogs, articles, web pages, etc.
The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.
Create customer relationship scripts and drafts.
Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications?
Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.
A few words about us:
India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children!
What Would You Do During Your Internship
- Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
- Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
- Manage and facilitate social media communities by responding to social media posts and direct messages
- Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
- Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s).
- Writing and creating (video) content in English and Hindi.
What Do You Need To Succeed
- You live and breathe social media
- You are a fluent English speaker and possess outstanding copywriting skills
- You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
- You take initiative and are consistently proactive
- You have a creative mind, and you are a good organizer.
- You are highly organized and detailed-oriented
- You are a team player and able to work independently.
- You are a positive person, eager to learn and grow
- It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
- You are available 10 hours a week, and can respond to the deliverables assigned to you proactively
- You are interested in working in an internationally oriented environment
What Would You Get
- Access to India’s fastest-growing Fin-tech network
- Lots of room for personal and professional development
- A tall stipend of Rs. 4500/ pm
- An international team and lots of banter!
- Experience, and an opportunity to grow within and outside our company
- Build a short-term & long-term Content strategy for company
- Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
- Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
- Analyze data in decision making for content design and market rollout, Track and calculate content ROI
- Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
- Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas
Desired Skills:
- 8+ years of experience in content production and strategy
- Should be hands on & should be able to manage teams at the same time
- Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
- Strong creative/design skills with high attention to detail
- Project management experience is a plus 4
- Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.
Selected candidates day-to-day responsibilities include:
1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.
Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.
- Social media expertise (Instagram/Snapchat/Twitter)
- Good communication skills
- Ambition backed with a desire to succeed
- Elementary knowledge of photoshop, illustrator, etc.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres