SEO Team Lead at WeMakeScholars.com · Hyderabad · 3 - 7 years · ₹9L - ₹15L / yr · Profitable · Posted 3 Jun 2023
WHO ARE We?
WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.
We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7 years ago.
JOB DESCRIPTION
We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.
You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members' content team, and 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.
IDEAL CANDIDATE
- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)
- expertise in Google Analytics/SEMrush/similar web analytics platform
- well-versed with Google Algorithm updates
- Very high attention to detail, obsessed with the details & spotting opportunities to optimize
- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity
JOB PERKS
With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.
Package: Up to 20 LPA

About WeMakeScholars.com
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Role & Responsibility:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
- Keyword research strategies (terms, head/tail, user intent, etc).
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
- Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Link building strategies and execution; including viral and buzz-oriented efforts.
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Experience: Minimum 7 Years
Location: Indore Onsite

Job Summary
We are looking for an experienced SEO Manager to develop and execute SEO
strategies that improve organic search visibility, increase website
traffic, and drive qualified leads or conversions. The ideal candidate
should have strong technical SEO knowledge, keyword research expertise,
content optimization skills, and experience managing SEO campaigns.
Key Responsibilities
Develop and implement comprehensive SEO strategies aligned with business
goals.
Conduct keyword research, competitor analysis, and search intent
mapping.
Manage on-page, off-page, and technical SEO activities.
Perform website audits and resolve crawling, indexing, canonicalization,
and site architecture issues.
Optimize website content, metadata, internal linking, URLs, and landing
pages.
Lead link-building and digital PR initiatives to improve domain
authority.
Monitor organic traffic, keyword rankings, conversions, and other KPIs.
Use Google Analytics 4, Google Search Console, and SEO tools such as
Ahrefs, Semrush, or Screaming Frog.
Collaborate with content writers, developers, and digital marketing
teams.
Optimize websites for mobile usability, page speed, and Core Web Vitals.
Stay updated on Google algorithm updates, AI-driven search, and evolving
SEO best practices.
Prepare regular SEO performance reports and provide actionable
recommendations.
Manage SEO projects, timelines, and team members where applicable.
Required Skills and Qualifications
4–10 years of hands-on SEO experience.
Strong understanding of technical, on-page, and off-page SEO.
Proficiency in Google Analytics 4 and Google Search Console.
Experience with keyword research, competitor analysis, and backlink
analysis.
Knowledge of HTML, CSS, website architecture, and structured data.
Experience with CMS platforms such as WordPress, Shopify, or similar
systems.
Strong analytical, communication, and project management skills.
Ability to develop data-driven strategies and demonstrate measurable SEO
results.
Key Performance Indicators (KPIs)
Organic traffic growth.
Improvement in keyword visibility and rankings.
Growth in organic leads, sales, and conversions.
Technical SEO health and indexation improvements.
Quality and relevance of backlinks.
Organic conversion rate and return on investment.
Preferred Qualifications
Experience managing SEO teams or agencies.
Knowledge of international SEO, local SEO, and e-commerce SEO.
Understanding of Generative Engine Optimization (GEO) and AI search
visibility.
Experience with enterprise SEO and large websites.
Job Description: Junior SEO Executive
About the Role
We are looking for a motivated junior SEO executive with 1–2 years of hands-on experience to join our marketing team. The ideal candidate will support the planning and execution of on-page, off-page, and technical SEO activities to help improve organic search visibility, traffic, and rankings.
Key Responsibilities
● Conduct keyword research and analysis to identify growth opportunities
● Perform on-page SEO optimization (meta titles, descriptions, headers, internal linking, content optimization)
● Assist in off-page SEO activities including link building, guest posting, and outreach
● Support basic technical SEO tasks (sitemap updates, robots.txt checks, broken link fixes, page speed monitoring)
● Track and report keyword rankings, organic traffic, and other SEO KPIs using tools like Google Search Console and Google Analytics
● Monitor website performance and identify issues affecting search rankings
● Coordinate with the content team to ensure SEO best practices are followed in blogs, landing pages, and website copy
● Stay updated with the latest search engine algorithm updates and industry trends
● Assist in competitor analysis and benchmarking
Required Skills & Qualifications
● Bachelor's degree in Marketing, IT, or a related field
● 1–2 years of relevant experience in SEO or digital marketing
● Working knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz
● Basic understanding of HTML/CSS as it relates to SEO
● Good analytical and reporting skills (Excel/Google Sheets)
● Strong written and verbal communication skills
● Ability to work independently as well as in a team
Good to Have
● Knowledge of local SEO and Google My Business optimization
● Basic understanding of WordPress or other CMS platforms
● Familiarity with schema markup and structured data
● Exposure to social media or content marketing
JOB DESCRIPTION: SEO EXECUTIVE
Job Overview:
We are looking for a motivated and detail-oriented SEO Executive to join our team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO) and a strong understanding of on-page and off-page SEO techniques. The candidate should be familiar with SEO tools, keyword research, backlink strategies, and website optimization to improve search engine rankings and organic traffic.
Key Responsibilities:
- Plan and execute on-page and off-page SEO strategies to improve website rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Build high-quality backlinks through ethical link-building techniques.
- Monitor website performance and identify technical SEO issues.
- Perform regular website audits and recommend optimization strategies.
- Track keyword rankings, organic traffic, and other SEO performance metrics.
- Work closely with the content and development teams to implement SEO best practices.
- Use SEO tools to analyze website performance and generate reports.
- Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
Required Skills:
- Hands-on experience in Search Engine Optimization (SEO).
- Strong knowledge of On-Page SEO and Off-Page SEO.
- Experience with keyword research and competitor analysis.
- Good understanding of backlink creation and link-building strategies.
- Familiarity with technical SEO concepts.
- Working knowledge of SEO tools such as Google Search Console, Google Analytics etc.
- Understanding of website indexing, crawling, and ranking factors.
SEO Executive
Location: Mohali
Experience: 3–4 Years
Salary: ₹20,000–₹35,000/month
Employment Type: Full-Time
About the Role
We are looking for an experienced SEO Executive to manage SEO activities for international clients. The candidate should have strong hands-on experience in improving organic rankings, traffic, and search visibility.
What You'll Do
- Manage SEO campaigns for international client websites.
- Perform keyword research and competitor analysis.
- Handle On-Page, Off-Page, and Technical SEO.
- Build and manage quality backlinks.
- Conduct SEO audits and identify website optimization opportunities.
- Monitor rankings, organic traffic, and SEO performance.
- Work with content and development teams for SEO implementation.
- Prepare SEO reports and track campaign performance.
- Stay updated with Google algorithm updates and SEO trends.
What We're Looking For
- 3–4 years of hands-on SEO experience.
- Experience with international SEO/client projects.
- Strong knowledge of On-Page, Off-Page & Technical SEO.
- Proficiency in Google Search Console, GA4, Ahrefs, SEMrush or similar tools.
- Good understanding of keyword research, link building, and competitor analysis.
- Strong analytical and communication skills.
- Ability to manage multiple SEO projects independently.
Skills
SEO, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, International SEO, Link Building, SEO Audit, Competitor Analysis, Content Optimization, Google Search Console, Google Analytics 4, Ahrefs, SEMrush, WordPress, SEO Reporting, Google Algorithm Updates.
Why Join Us?
- Work directly on international client projects.
- Opportunity to grow your SEO expertise.
- Performance-driven and collaborative work environment.
- Career growth opportunities.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.
Key Responsibilities
- Perform keyword research and competitor analysis.
- Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
- Execute off-page SEO strategies such as link building and outreach.
- Monitor website performance using SEO tools and analytics platforms.
- Track keyword rankings and prepare SEO performance reports.
- Collaborate with content and development teams to improve website visibility.
- Stay updated with the latest SEO trends and search engine algorithm changes.
We are looking for an SEO & AEO Executive to improve Google rankings, grow organic traffic, build quality backlinks, and increase visibility across search engines and AI-powered search platforms.
AlxTrip.online is a tour package marketplace, while TripNarrative.in is a travel decision-making platform that helps travellers choose destinations and plan their trips.
Key Responsibilities
- Conduct keyword research, competitor analysis, and content gap analysis.
- Optimize meta titles, descriptions, headings, URLs, internal links, and website content.
- Perform technical SEO audits and resolve indexing, crawling, sitemap, canonical, and other SEO issues.
- Build high-quality backlinks through guest posting, outreach, travel blogs, and relevant websites.
- Improve domain authority through quality backlinks and genuine brand mentions.
- Optimize content for AEO, featured snippets, FAQs, and AI-powered search results.
- Optimize travel blogs, destination pages, itineraries, and tour package landing pages.
- Use Google Search Console and Google Analytics 4 to monitor traffic, rankings, clicks, and conversions.
- Track keyword rankings, referring domains, backlinks, and organic growth.
- Coordinate with the content and development teams to implement SEO improvements.
Required Skills
- 1–2 years of practical SEO experience.
- Knowledge of on-page, off-page, and technical SEO.
- Experience with backlink building and competitor backlink analysis.
- Understanding of AEO, search intent, and AI search optimization.
- Familiarity with Google Search Console, Google Analytics 4, and SEO tools such as Ahrefs or Semrush.
- Basic knowledge of schema markup, HTML, and website indexing.
- Good analytical, research, and communication skills.
Key Performance Goals
- Increase organic traffic and Google rankings.
- Build quality backlinks and improve website authority.
- Resolve technical SEO issues.
- Generate more organic leads for AlxTrip.online.
- Increase organic visibility for TripNarrative.in.
- Improve content visibility across search engines and AI-powered search platforms.
Apply now to help grow two emerging travel brands through SEO and organic search.
Senior SEO & Website Growth Manager
Role Overview
We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.
This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.
Key Responsibilities
1.SEO and organic growth
Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR
activities.
Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and
content-gap analysis.
Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.
Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring
domains.
Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,
and Looker Studio.
2.Landing pages and CRO
Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.
Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.
Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.
Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.
Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.
Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.
3.WordPress and website management
Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.
Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.
Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.
Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.
Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.
Coordinate with developers, designers, content teams, and external vendors.
4.Technical SEO
Conduct technical audits and prepare prioritized action plans.
Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.
Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.
Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.
Review server response codes, staging changes, migrations, and technical releases for SEO impact.
Ensure website updates do not create performance, security, indexation, or usability issues.
5.Portals and local SEO
Build scalable service, location, lead-generation, and content portals.
Create reusable templates, taxonomies, filters, search functions, forms, and category structures.
Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.
Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.
Monitor local-pack, Google Maps, “near me”, and local lead performance.
6.Content, AI search and digital PR
Create SEO content briefs and optimize website content based on search intent and business priorities.
Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.
Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.
Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.
Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.
Avoid PBNs, link farms, spam networks, and manipulative link-building practices.
Key Requirements
4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.
Proven experience improving organic traffic, qualified leads, conversions, or revenue.
Strong WordPress experience, including Elementor or Gutenberg.
Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.
Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.
Experience building landing pages for both paid advertising and organic search.
Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.
Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.
Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.
Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.
Strong analytical, copywriting, communication, project-management, and problem-solving skills.
Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.
Preferred Qualifications
Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.
Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.
Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.
Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.
Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.
Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.
Key Performance Indicators
Growth in organic traffic and priority keyword rankings.
Increase in qualified organic leads and conversion rate.
Landing-page conversion rate and cost per qualified lead.
Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.
Website speed, mobile usability, Core Web Vitals, and technical health.
Local-pack, Google Maps, and Google Business Profile visibility.
Growth in relevant, high-quality referring domains.
Organic revenue contribution and return on SEO investment.
Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth
reporting.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.
SEO Analyst | Full-time | On-site | 3+ years | Pune, Maharashtra
Or apply via: https://www.gomogroup.com/en/career/
About GO MO Group
GO MO Group is a tech-enabled digital marketing powerhouse, driving exponential growth
for global B2B brands through data, AI, and bold innovation. Headquartered in Europe, we
are on a purpose-driven mission to reshape how industries lead and create lasting impact.
We’re not here to chase noise—we’re here to build legacy.
We’re investing in people, partnerships, and platforms that can move markets and
mindsets. Are you ready to be part of this transformation?
Role Summary
We are looking for a skilled and analytical Sr. SEO Analyst to join our SME team. You will
be responsible for SEO research, strategy, and execution for B2B clients. The role requires
strong analytical thinking, structured execution, and the ability to communicate insights
clearly. A basic working knowledge of GenAI tools to improve documentation, research, and productivity will be an added advantage.
What You’ll Do
Research & Analysis
● Conduct keyword research aligned to business goals
● Perform technical and SEO audits
● Provide clear, actionable recommendations for client websites
● Use analytics tools to interpret performance and diagnose issues
● Use GenAI tools where applicable to speed up research or documentation (optional,
not primary)
Strategy & Execution
● Build and execute SEO strategies that deliver measurable results
● Identify new opportunities for growth and account expansion
Communication & Collaboration
● Coordinate with Client Success Management team on performance, timelines, and
strategy
● Discuss tasks and planning with India Project Managers
● Present performance reports and insights to clients
Reporting
● Prepare structured, high-quality performance reports
● Lead client review meetings and present insights clearly
Qualification Criteria
● Minimum 3 years of hands-on SEO experience (mandatory)
● Experience with tools like GA4, Adobe Analytics, Search Console, Ahrefs, SEMrush, GSC
● Experience in setting up tracking with tools like Google Tag Manager
● Ability to use basic GenAI tools (ChatGPT or similar) for improving efficiency in research, summaries, or documentation
● Proven experience building and executing SEO strategies
● GEO and AI search Experience/Knowledge
● Strong analytical mindset
● Strong English communication (verbal + written)
● Bachelor’s degree in any field
Preferred Attributes
● Experience working with international clients
● Skilled in preparing client-facing presentations and presenting to clients
● Understanding of enterprise B2B environments
● Expertise with CMS platforms such as Adobe Experience Manager, Sitecore etc.
What Success Looks Like
Within 90 days, you will:
● Deliver two strong impact-driven SEO improvements
● Establish smooth coordination with Sweden & India teams
● Present well-structured SEO reports and insights
● Use GenAI tools responsibly and thoughtfully for documentation or productivity
● Demonstrate a clear understanding of client business goals
Why Join Us
● Work with global enterprise brands
● Exposure to modern SEO frameworks and AI-supported workflows
● Fast-growing European digital marketing environment
● Access to training, mentorship, and cross-team collaboration
● Culture focused on ownership, learning, and impact
Job Type: Full-time
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Work Location: In person














