Engineering Services Marketing Manager – NA Region (http://www.techwave.net">www.techwave.net)
Shift Timing: 04:00 PM to 01:00 AM IST
Work Location: Hyderabad
Reports to: Sr. Manager Global Marketing
Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.
As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.
In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.
Responsibilities include:
* Planning:
- Develop actionable outcome-oriented marketing plans for each quarter
- Marketing plan should include tactical marketing calendar with details on all planned activities
- Focus should be on creating Techwave brand awareness, lead generation and sales enablement
* Stakeholder Management:
- Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
- Create a communication plan to keep the stakeholders informed about various marketing activities for the region
* Research:
- Events:
Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful
- Marketing Database:
Building the marketing contact database by research and by working with vendors.
* Digital Marketing:
- Work with internal team members to develop and execute SEO strategy for the region
- Plan and execute PPC/Display/Re-Marketing campaigns
* Content Marketing:
- Get all required marketing collaterals prepared for various services in the region
- Plan and create innovative content like infographics, videos, etc.
- Create and share one newsletter per month to keep region heads and stakeholders informed
* Event Management:
Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.
Analytics:
Measure all marketing activities against key performance indicators
Analyse historical campaign data to improve future campaigns
Requirements:
- At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
- Should have worked for the NA regional marketing efforts
- Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
- Ability to co-create content in association with content writers internally and externally
- Experience working on any Marketing Automation tool
- Experience working with cross functional teams
- Ability to organize and manage multiple tasks with a sense of calm
- Attitude to get things done as planned no matter the challenges faced
For a person to be successful in this role:
- Hands-on in all aspects of digital marketing
- Good project management skills
- Should be a people’s person
- Takes complete ownership
Subodh Popalwar
Software Engineer, Memorres
About Techwave Inc
Techwave is a leading global IT services and solutions company revolutionizing digital transformations. We enable clients to maximize their potential and achieve a greater market with a wide array of technology services, including, but not limited to Enterprise Resource Planning, Application Development, Analytics, Digital, and the Internet of things (IoT).
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About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory.
About role
As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.
Job Description:
● Plan, create, and execute marketing campaigns on various social media platforms
● Define and manage brand communication strategy across platforms
● Responsible for building consumer insights for the brand
● Provide insights and analytical reports to monitor overall efforts
● Build strategies, prepare budgets and execute campaigns in a timely manner
● Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations
Requirements:
● 2-5 years of relevant experience in brand management
● Have worked with influencers, brands, and celebrities for enhancing brand equity
● Should have an analytical bent of mind
● Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
Promotion & Influencer Marketing: PAID AD EXPERT
“Strategy, Plan and Process make a digital campaign more effective to perform better.
Only operational understanding or knowledge of tools won’t give any results any more”
If that’s what you also have think, then we are looking for you as our – Paid Ad Expert
Job Essence- Paid Ad Expert
Work Profile-
- Set up Optimize |Management of Paid campaigns
- A) Search Engine driven (Google/Bing/ Campaign Specific)
- B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)
2.Deep understanding of digital marketing concepts , brand management and demand generation.
3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.
4.Own, manage and grow digital channel outreach for clients.
5.Online Reputation Management process and structure.
6.Email, WhatsApp, Telegram Marketing and Analytics
Must-Have-
- Strong with analysis and observation .
- Focuses on activity leading to Productivity
- More of intelligence over Mechanical working
- Excellent communication skills in hindi and english
- Excellent team player with mindful and problem solving approach towards work.
- Empathetic and Compassionate
- Understanding towards client requirements
- Ability to work in multiple clients and campaigns scenario with process driven attitude
- Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
- Team Player as well as Team manager capability.
Experience- 3-10 years
Industry
- Marketing & Advertising
Employment Type
Full-time
LeadershipLeadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.
Required Qualifications, Experience & Skills
Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
Google Analytics
HTML/CSSJob Description : SEO executive (4-5 years of exp)
We are looking for someone who has -
- Deep knowledge of offpage and preferably good knowledge of onpage
- Worked on increasing rankings, traffic, content marketing.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Excellent time management skills.
- Solid knowledge of Backlinks
- Experience in HTML coding and JavaScript.
- Understanding of what works for and against Google’s algorithms.
- Keeps upgrading knowledge.
- Experience in using tools like Ahrefs, SEMrush and others
- Good communication skills.
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Marketing for a chain of new model clinics
- Launching of new healthcare delivery models (at home/ mobile services)
- Launching of new products for Chronic & Geriatric segments
- For each initiative -Consulting / Transacting numbers, Revenues andCACs
- Creating brand advocates and running referral campaigns.
- Driving cross-sell/ up-sell campaigns for better customer LTV.
What you need to have:
- MBA from Tier 1 & 2 college
- Min 3 years post MBA experience in marketing
- Expertise in running hyper local / BTL led marketing campaigns.
- Ability to drive footfalls and drive adoption.
- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.
- Exposure in retail marketing an added advantage.
- A go-getter with ownership and commitment
- Excellent communication skills
We are looking for candidates with experience in App Store Optimisation/Play store optimisation and SEO. This is to promote organic installs of mobile applications through Keyword Research, KPI tracking, Running experiments on Playstore. Ability to design graphics will be a plus. Ability to run facebook/google ads will be a plus.
This is a part time, remote role. It will require a commitment of 21 hours per week.
We are a fast growing mobile app product company with several products running on the Playstore and are looking for enthusiastic candidates to join us.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres