Digital Marketer

About Office Advisor:

Office Advisor is revolutionizing India's commercial real estate sector through innovative technology. We connect businesses with their perfect workspace effortlessly. Join us as we redefine workspace solutions.

Responsibilities:

• Develop and execute content marketing strategy aligned with company objectives.
• Create engaging content for various channels: website, blog, social media, email, etc.
• Collaborate with teams to maintain consistent messaging and brand voice.
• Develop and Run Email Marketing Campaigns
• Monitor content performance and optimize for SEO.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven content marketing experience, preferably in real estate or tech.
• Strong writing, editing, and proofreading skills.
• Knowledge of content management systems and digital marketing tools.
• Ability to multitask, meet deadlines, and work in a fast-paced environment.

Join us at Office Advisor and shape the future of workspace solutions with your content marketing expertise. Apply now!

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses. 

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers.  We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Growth Manager to fortify our team. This role is not just a job—it's a mission, where you'll spearhead the entire spectrum of creative strategy, lead acquisition, digital advertising, and go-to-market strategies.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you. 

What would you be doing?

• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Performance Marketing: Drive lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations 
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 4+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 50 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardised operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

Promotion & Influencer Marketing: PAID AD EXPERT

“Strategy, Plan and Process make a digital campaign more effective to perform better.

Only operational understanding or knowledge of tools won’t give any results any more”

If that’s what you also have think, then we are looking for you as our – Paid Ad Expert

Job Essence- Paid Ad Expert

Work Profile-

• Set up Optimize |Management of Paid campaigns
• A) Search Engine driven (Google/Bing/ Campaign Specific)
• B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)

2.Deep understanding of digital marketing concepts , brand management and demand generation.

3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.

4.Own, manage and grow digital channel outreach for clients.

5.Online Reputation Management process and structure.

6.Email, WhatsApp, Telegram Marketing and Analytics

Must-Have-

• Strong with analysis and observation .
• Focuses on activity leading to Productivity
• More of intelligence over Mechanical working
• Excellent communication skills in hindi and english
• Excellent team player with mindful and problem solving approach towards work.
• Empathetic and Compassionate
• Understanding towards client requirements
• Ability to work in multiple clients and campaigns scenario with process driven attitude
• Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
• Team Player as well as Team manager capability.

Experience- 3-10 years

Industry

• Marketing & Advertising

Employment Type

Full-time

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.