Head- Digital Marketing

at Taxmann Technologies

DP
Posted by Sonia Sood
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Delhi, NCR (Delhi | Gurgaon | Noida)
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4 - 7 yrs
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₹12L - ₹15L / yr
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Full time
Skills
Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
PPO
Google Adwords
Content Marketing

The Role :

  • Formulate an exhaustive digital marketing strategy for all the products offered by the Taxmann Group
  • Design, build and maintain social media presence for the organisation
  • Measure and improve performance of all digital marketing campaigns with proper reports
  • Brainstorm new and creative growth strategies through digital marketing
  • Evaluate emerging technologies & provide thought leadership and perspective for adoption, where appropriate
  • Build marketing automation campaigns using the right tools to increase engagement and revenues


Roll-Out, Execution and Alliances :

  • Responsible for planning and executing digital marketing campaigns to grow online business and revenues
  • Collaborate with agencies and other vendors to grow the eCommerce and digital channels
  • Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
  • Identify trends and insights, and optimize spend and performance based on the insights


Project Management :

  • Work with internal and external stakeholders for building new platforms/websites/apps as per business requirements
  • Collaborate with cross-functional teams to create landing pages and optimize user experience
  • Offer inputs to the web management team for continuous site improvements to better metrics of digital platforms

Desired Profile :

  • 5+ years of experience in the domain of Digital Marketing
  • Post Graduate in Marketing from a reputed B School
  • Proven experience in leading and managing SEO/SEM, email marketing, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns
  • Knowledge and experience of using web analytics tools/ ad serving tools
Up-to-date with the latest trends and best practices in online marketing and measurement

About Taxmann Technologies

Founded
2007
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
View full company details
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