Marketing Manager at Starbond · Remote only · 5 - 5 years · $32.6K - $35K / yr · Remote only · Posted 23 Sep 2026
About Starbond
Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.
About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
Key Responsibilities
DTC Growth and Customer Acquisition
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
LTV, Retention, and Lifecycle Marketing
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
Paid Advertising and Conversion
- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
Agency and Vendor Management
- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
- Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
- Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.
Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
- Ensure approved assets are properly named, organized, and stored in company-owned systems.
Team Leadership, Process, and Reporting
- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
- Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
- Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
- Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
- Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
- Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.
What Success Looks Like
- Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
- Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
- Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
- The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.
What We’re Looking For
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Starbond
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Google AnalyticsHelp new products find their first customers in the US, and teach our systems how you do it.
Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.
What you'll do
- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.
- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.
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- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.
- Taken a product from near zero to real US traction, with numbers you can show.
- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."
- A clear writer. You explain your reasoning so that others can act on it.
- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.
Details
- Full-time and remote within India, engaged as an independent contractor.
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- Process:
1. A short application with a 20-minute exercise.
2. A conversation.
3. A paid one-to-two-week project on a real business.
To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform
The application includes the exercise. Please don't send a CV alone.
Develop and execute marketing strategies aligned with business objectives.
Plan and manage digital marketing campaigns across multiple channels.
Manage SEO, SEM, social media, email marketing, and content marketing activities.
Develop strategies to increase website traffic, leads, and conversions.
Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities.
Plan and execute lead-generation campaigns.
Monitor campaign performance and optimize marketing activities based on data.
Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.
Collaborate with sales, product, design, and other teams.
Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels.
Prepare regular marketing performance reports for management.
Google AnalyticsLocation: Kolkata
About the Role
Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.
Key Responsibilities
- Own Meta & Google Ads strategy, execution, and optimization.
- Drive profitable customer acquisition and scale online revenue.
- Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
- Build customer retention and repeat purchase strategies through CRM and remarketing.
- Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
- Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
- Identify growth opportunities through data analysis, testing, and experimentation.
What We're Looking For
- 5–8 years of hands-on core D2C performance marketing experience.
- Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
- Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
- Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
- High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.
About the Role
We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.
Key Responsibilities
- Develop and strengthen the brand across retail and digital channels.
- Plan and execute marketing campaigns to increase brand awareness and customer engagement.
- Create cost-effective marketing initiatives that deliver measurable results.
- Drive marketing activities that contribute to retail sales growth.
- Manage the brand's social media and digital presence, including content planning and campaign execution.
- Track campaign performance, analyze ROI, and optimize marketing efforts.
- Coordinate with sales, retail, and design teams to ensure successful campaign execution.
- Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
Required Skills & Experience
- 2–5 years of experience in Marketing, Brand Management, or a related field.
- Experience in retail, fashion, or consumer brands is preferred.
- Strong understanding of digital marketing and social media platforms.
- Ability to plan and execute campaigns within budget.
- Analytical mindset with experience measuring campaign performance.
- Excellent communication, coordination, and project management skills.
- Self-motivated, creative, and proactive approach to problem-solving.
Qualifications
- Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
What We're Looking For
- A creative thinker with fresh ideas.
- Someone who can balance brand-building with business objectives.
- A collaborative professional who enjoys working in a fast-paced environment.
Experience: 2–5 Years
Schedule: Monday to Friday (5 Days Working)
Employment Type: Full-time
About the Role
Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.
In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.
We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.
Prior experience in high-performance IT services or B2B tech companies is highly preferred.
Key Responsibilities
1. Team Leadership, Workflows & Resource Management
Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.
Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).
Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.
2. End-to-End Inbound Strategy & Lead Generation
Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).
Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.
Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.
3. Core Marketing Operations (Budgeting & Analysis)
Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.
Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.
Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.
4. Brand Governance & Community Advocacy
Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.
Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.
5. Analytics & Leadership Reporting
Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.
Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.
Tech Innovation & AI Automation
While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.
Required Profile & Core Competencies
Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.
Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.
Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.
Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.
Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
Role Overview (Digital Marketing Manager (3-5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3-5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
- Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
- Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
- Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
- Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
- Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
- Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
- Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
- Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
- Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
- Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
- Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations
About the Role
We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.
You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.
What You’ll Do
Define our target audience, segments, and customer personas
Build and execute GTM and growth strategies
Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.
Work closely with the content team on campaigns, social content, and brand messaging
Improve website/product-page conversion and customer journey
Track CAC, conversion rate, repeat purchases, retention, and revenue
Run growth experiments and double down on what works
Understand customer behaviour, feedback, and purchase drivers
Work with founders and the team to build a repeatable D2C growth engine
What We’re Looking For
3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth
Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus
Strong understanding of customer acquisition and conversion
Hands-on experience with social media, influencers, performance marketing, and/or e-commerce
Comfortable working with data and making decisions based on results
Strong execution mindset and ability to work independently
Someone who builds, tests, learns, and moves fast
What We Want
We’re not looking for someone who just makes marketing plans.
We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon