About Starbond
Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.
About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
Key Responsibilities
DTC Growth and Customer Acquisition
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
LTV, Retention, and Lifecycle Marketing
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
Paid Advertising and Conversion
- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
Agency and Vendor Management
- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
- Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
- Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.
Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
- Ensure approved assets are properly named, organized, and stored in company-owned systems.
Team Leadership, Process, and Reporting
- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
- Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
- Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
- Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
- Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
- Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.
What Success Looks Like
- Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
- Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
- Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
- The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.
What We’re Looking For
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Starbond
About
Company social profiles
Similar jobs
AV/VC Channel Sales Professional – PeopleLink
Location: Delhi
Company Name
Savex Technologies Pvt. Ltd.
Mode of Working
Work Form Office
Days of Working
6 days a week (1st nd 2nd Sat are off ; remaining saturdays are half days)
Responsibilities
Experience
- Total Experience: 4+ years in Channel Sales
- Relevant Experience: 2+ years specifically in AV/VC (Audio Visual / Video Conferencing) Sales and partnering with Channel Partners
Key Responsibilities
- Drive UCaaS, AV, and Video Conferencing solutions through channel partners
- Identify, onboard, and enable new channel partners across assigned regions
- Manage existing partners to achieve revenue and growth targets
- Work closely with OEMs and internal teams for solution positioning, demos, and closures
- Create and execute regional channel sales plans
- Conduct partner trainings, enablement sessions, and joint customer meetings
- Track pipeline, forecast sales, and ensure timely closures
- Support partners with pre-sales, solutioning, and deal management
- Ensure adherence to company sales processes and reporting requirements
Ideal Candidate Profile
- Strong background in AV/VC and collaboration solution sales
- Proven experience in channel partner management and engagement
- Hands-on exposure to UCaaS, conferencing, and collaboration platforms
- Ability to drive business through indirect sales models
- Strong negotiation, communication, and presentation skills
- Self-driven, target-oriented, and comfortable handling multiple stakeholders
Review Criteria:
Mandatory:
- Strong Associate Manager – Customer Success, Account management Profile
- Must have 4+ years of overall experience with aleast 2+ Years in Customer Success role.
- Must have experience managing clients in the outside India market (Preferrably US/America clients)
- Must have cross-functional experience working closely with Sales, Product, and Ad Operations teams for campaign execution, performance optimization, and client delivery.
- Must have strong technical understanding of digital advertising / programmatic platforms/software products
- B2B SaaS (AdTech experience is highly preferred)
- Candidate must have no frequent job hops and a minimum of 1+ year in the current organization.
Preferred:
- B.E/B.Tech (IT/CSE/ECE) with MBA preferred
- Exposure to pre-sales activities, including product demos, onboarding, and performance review presentations.
- Experience in analyzing data-driven advertising performance metrics and building optimization strategies.
Role & Responsibilities:
As an Associate Manager - Customer Success, you are someone who comes with2-3 years of Account Management/Business Development/ problem solving / hustlingexperience ina highgrowthinternet startup/ technologycompany. As a technically savvy and results-driven Customer Success Manager, your primary focus will be driving revenue growth, reducing churn, enhancing product value, and supporting pre-sales activities. The ideal candidate should possess excellent relationship-building skills, a strong technical background, and a drive for achieving results.
- Serve as the primary point of contact and trusted advisor for assigned clients, ensuring exceptional customer service and satisfaction.
- Proactively engage with clients to understand their business objectives, monetization goals, and challenges, and provide strategic recommendations to achieve optimal results.
- Collaborate closely with internal teams, including Sales, Product, and Operations, to coordinate seamless onboarding, implementation, and ongoing support for clients.
- Conduct regular performance reviews and analysis of client monetization stack, identifying areas for improvement and developing optimization strategies.
- Monitor key performance metrics and provide timely reports and insights to clients, highlighting advertising performance, trends, and opportunities for growth.
- Deliver product demos and educate clients on best practices, new features, and industry trends to maximize their utilization and success with our platform solutions.
- Resolve client inquiries, concerns, and issues promptly and effectively, escalating to the appropriate teams when necessary.
- Support pre-sales activities, including conducting product demonstrations, presenting technical information, and addressing client inquiries and concerns.
- Stay up to date with industry trends, competitive landscape, and emerging technologies in the ad tech space to provide valuable insights and recommendations to clients.
Ideal Candidate:
- 2-5 years of experience inthe internet/technologyindustry (mandatory)
- B.E / B.Tech(IT / CSE / ECE) along with an MBA degree (highly preferred)
- Excellent relationship-building skills with the ability to establish trust, foster positive business relationships and credibility with clients.
- Strong technical background with a solid understanding of software products and the ability to quickly grasp new technologies.
- Accountability and personal organisation are essential
- Experience in managing a diverse group and training each according to company standards
- Strong problem-solving and analytical skills with a focus on results and driving revenue growth.
- Outstanding communication and presentation skills, with the ability to convey complex concepts in a clear and concise manner.
- Self-motivated and proactive mindset with the ability to work independently and as part of a team.
- Experience in the tech industry or a related field is highly desirable.
Perks, Benefits and Work Culture:
- Flexible work hours and leaves
- Salary advance
- Maternity/Paternity leave benefits & adoption assistance
- Butler & Concierge services
- Team Off-sites & Celebrations
Beyond Work:
- Insurance benefits for you and family
- Interest-free loans
- Gift vouchers for special moments
- Fully-equipped Gym
- Education Sponsorship Programs
C#Sitecore Sr. Developer/ Lead/ Architect Jobs:
At Pattem Digital, we seek passionate and competent Sitecore Developers with an industry-valued skill set. The Senior Sitecore Developer would keep playing around to build and develop internal and external web apps. They should have a strong background in building top-notch, maintainable, scalable, and high-end web apps with a Microsoft technology stack that includes the latest app versions of ASP.NET, .NET, VB.NET, C#, and Ektron CMS Platform.
Know your work:
- You would be involved in developing features using .NET custom apps along with Sitecore CMS components based on features specs and tech designs.
- It would be best if you offered value while creating feature specifications and tech design schematics.
- It would be best if you took care of requirements analysis and gathering while handling storyboarding, developing use cases, and creating functional requirements and specifications.
- Handle database model creation and build out different models with the aid of SQL Server. You should be able to surface your data to various user interfaces through object-oriented techniques with the help of object-to-relational mappers.
- Contribute to creating new database models and building out new models with the aid of SQL Server. You can then surface your data to the user interface with the help of object-oriented techniques and object-to-relational mappers.
- Contribute to creating new database models and building out new models with the aid of SQL Server. You can then surface your data to the user interface with the help of object-oriented techniques and object-to-relational mappers.
- Create a new web UI with server-side functionality with the aid of ASP.NET MVC, ASP.NET Web Forms, and SharePoint.
- Enable feature-focused unit with system testing
- Contribute to facilitating acceptance, performance, and load testing procedures, monitoring your results, and focusing on issue remediation.
What we need:
- We are looking for someone with more than 5 – 10 years of experience in Sitecore with interest in pursuing Sitecore developer jobs in Bangalore
- 3+ years of experience developing REST API Web Services
- 4+ years of Sitecore developer experience, preferably version Sitecore 9 and above
- 3+ years of experience in writing SQL queries and database management
- 1+ year of experience using one of the CI-CD tools like Azure DevOps, Jenkins, etc
- 1+ years of writing unit tests using one of the .net unit testing frameworks
- A high-end understanding of computer science and object-oriented programming (OOP) is mandatory.
- Experience working on Test-Driven Development, designing relational databases as well as optimizing database structure to improve the performance and maintainability
- Optimization of database structure, experience working on work item tracking, source control, and Team Foundation Server management are preferred.
- Deep knowledge of the .NET 3.5/4.0 Framework that includes Visual Studio 2008/2010, ASP.NET, C#, ADO.NET, CSS, and jQuery is given due importance.
- Experience working on n-tier architectures such as Business Logic Layer, UI, and Data Layer with service-oriented architectures is vital.
- Working with Object Relational Modeling (ORM) and tools like Linq and NHibernate are given due credits.
- The Sitecore Engineer should have experience working on latency web apps with performance and optimal memory management with scalability as a key focus.
- Candidates should be passionate about building high-quality systems using exemplary software implementation practices.
- Experience working on implementation and development with Microsoft SharePoint with SQL Reporting Services and DBA experience would be a huge plus.
What you get:
- Extraordinary workplace and colleagues in the IT corridor of Bangalore
- Competitive salary at par with the best in the industry
- Immense exposure to new technologies
Notice Period & Location :
- Number of Positions – 15
- Notice Period – Immediate
- Location – Bangalore, Permanent WFH.
Javascript
PHP
CakePHP
PHPJavascriptYou will be responsible for both back-end and front-end development, including creating WordPress themes and plugins.
WordPress Developer duties and responsibilities :-
- Designing and implementing new features and functionality
- Establishing and guiding the website's architecture
- Ensuring high-performance and availability, and managing all technical aspects of the CMS
- Helping formulate an effective, responsive design and turning it into a working theme and plugin.
- Generating WordPress themes and plugins.
- Conducting website performance tests.
- Troubleshooting content issues.
- Conducting WordPress training with the client.
- Monitoring the performance of the live website
- WordPress Developer requirements and qualifications :-
- Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
- Experience building user interfaces for websites and/or web applications
- Experience designing and developing responsive design websites
- Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
- Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
- Ability to convert comprehensive layout and wireframes into working HTML pages
- Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
- Proficient understanding of code versioning tools such as Git, SVN, and Mercurial
- Strong understanding of PHP back-end development
Operations Executive:
- Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?
The work as an Operations Executive at CupShup involves:
- To plan, manage and execute marketing campaigns in the City.
- Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
- Unlocking new partnerships and business by working with the Operations Team and the City Head.
- Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
- Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
Skills required as an Operations Executive:
- Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
- Good idea of General Management that involves in-house work along with professional collaborations.
- Command over sales and marketing to assist the Team whenever, and wherever required.
- Team Management abilities that involve versatility and flexibility in order to get the work done.
- A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.
Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.
AngularJS (1.x)
jQueryKey responsibility:
- Seasoned Bonita Developer/Architect.
- Experience implementing BonitaSoft as the business process management tool for the client.
- Strong UI knowledge in Angular JS, Jquery
- Strong knowledge of BPMN 2.0 concepts
- Hands on experience using Bonita’s different platforms components such as:
- Bonita Studio
Bonita BPM Engine
Bonita Portal
Bonita UI Designer
Ruby on Rails (ROR)
RubyJavascriptThe ideal candidate should demonstrate the following:
- Fluency in Ruby on Rails, RDBMS & Nosql and Background Job process management.
- Working experience of JavaScript, HTML5 & CSS3, jQuery (show us what you have created!)
- Experience with Angular.JS, Node.JS, PWA, AWS, Google Cloud a major plus
- Excellent problem solving skills and ability to break complex problems into simpler tasks
- Hard working, self-starter, proven ability to manage multiple projects to strict deadlines
- Ability to participate in high level strategy discussions, work in areas outside of your comfort zone, and work quickly to get things done
What is expected of you:
Responsible for architecting and implementing optimal development processes, leading the entire development team, making major decisions, conducting code reviews with a hands on approach to the development of all front-end/back-end and/or mobile functionality.
Data Science
PythonAbout the Company
Blue Sky Analytics is a Climate Tech startup that combines the power of AI & Satellite data to aid in the creation of a global environmental data stack. Our funders include Beenext and Rainmatter. Over the next 12 months, we aim to expand to 10 environmental data-sets spanning water, land, heat, and more!
We are looking for a data scientist to join its growing team. This position will require you to think and act on the geospatial architecture and data needs (specifically geospatial data) of the company. This position is strategic and will also require you to collaborate closely with data engineers, data scientists, software developers and even colleagues from other business functions. Come save the planet with us!
Your Role
Manage: It goes without saying that you will be handling large amounts of image and location datasets. You will develop dataframes and automated pipelines of data from multiple sources. You are expected to know how to visualize them and use machine learning algorithms to be able to make predictions. You will be working across teams to get the job done.
Analyze: You will curate and analyze vast amounts of geospatial datasets like satellite imagery, elevation data, meteorological datasets, openstreetmaps, demographic data, socio-econometric data and topography to extract useful insights about the events happening on our planet.
Develop: You will be required to develop processes and tools to monitor and analyze data and its accuracy. You will develop innovative algorithms which will be useful in tracking global environmental problems like depleting water levels, illegal tree logging, and even tracking of oil-spills.
Demonstrate: A familiarity with working in geospatial libraries such as GDAL/Rasterio for reading/writing of data, and use of QGIS in making visualizations. This will also extend to using advanced statistical techniques and applying concepts like regression, properties of distribution, and conduct other statistical tests.
Produce: With all the hard work being put into data creation and management, it has to be used! You will be able to produce maps showing (but not limited to) spatial distribution of various kinds of data, including emission statistics and pollution hotspots. In addition, you will produce reports that contain maps, visualizations and other resources developed over the course of managing these datasets.
Requirements
These are must have skill-sets that we are looking for:
- Excellent coding skills in Python (including deep familiarity with NumPy, SciPy, pandas).
- Significant experience with git, GitHub, SQL, AWS (S3 and EC2).
- Worked on GIS and is familiar with geospatial libraries such as GDAL and rasterio to read/write the data, a GIS software such as QGIS for visualisation and query, and basic machine learning algorithms to make predictions.
- Demonstrable experience implementing efficient neural network models and deploying them in a production environment.
- Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) and experience with applications.
- Capable of writing clear and lucid reports and demystifying data for the rest of us.
- Be curious and care about the planet!
- Minimum 2 years of demonstrable industry experience working with large and noisy datasets.
Benefits
- Work from anywhere: Work by the beach or from the mountains.
- Open source at heart: We are building a community where you can use, contribute and collaborate on.
- Own a slice of the pie: Possibility of becoming an owner by investing in ESOPs.
- Flexible timings: Fit your work around your lifestyle.
- Comprehensive health cover: Health cover for you and your dependents to keep you tension free.
- Work Machine of choice: Buy a device and own it after completing a year at BSA.
- Quarterly Retreats: Yes there's work-but then there's all the non-work+fun aspect aka the retreat!
- Yearly vacations: Take time off to rest and get ready for the next big assignment by availing the paid leaves.
React.jsJavascript
Redux/Flux
NextJs (Next.js)- 2-3 yrs of strong experience in building mobile web frontend for b2c products using React.
- Understanding of server side rendering, nextjs.
- Ability to build progressive web applications with optimized lighthouse score.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon