

Pavans Group
https://pavansgroup.comJobs at Pavans Group
Roles & Responsibilities:
- Manage ASO activities for Play Store and App Store applications
- Improve app ranking, organic installs, and app visibility
- Perform keyword research for SEO and ASO
- Handle On-page, Off-page, and Technical SEO activities
- Run Google Ads, Meta Ads, and app promotion campaigns
- Track performance using Google Analytics, Search Console, Firebase, and Play Console
- Create SEO-friendly content, blogs, and app descriptions
- Coordinate with design and development teams for marketing activities
Required Skills:
- Strong knowledge of ASO and SEO concepts
- Experience with Play Console, Google Analytics, and Search Console
- Familiar with Google Ads and Meta Ads
- Good keyword research and content writing skills
- Good communication and coordination skills
Preferred:
- IT industry experience preferred
- Mobile app marketing experience will be an added advantage
Why Join Us
- Work on high-impact Web and Mobile solutions for diverse and global clients
- Structured career growth within a professional, collaborative, and performance - driven environment
- Exposure to diverse industries and global markets, enhancing long-term career value
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