Bondspe
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Job Role: App Growth and Marketing Manager (ASO Specialist)
Location: Delhi
Experience: 2-6 Years in App growth and Performance Marketing and ASO
Compensation: upto 12 LPA (Based on experience)
Employment Type: Full-time
Key Responsibilities
- Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
- Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
- Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
- Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
- Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
- Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
- Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
- Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
- Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
- Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
- Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
- Explore new acquisition channels, growth opportunities, and marketing experiments.
- Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
- Prepare regular reports on app growth and marketing performance and provide actionable insights.
Required Skills & Qualifications
- 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
- Hands-on experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of App Store Optimization (ASO).
- Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
- Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
- Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
- Strong analytical and problem-solving skills.
- Ability to work with data and translate insights into actionable growth strategies.
- Good understanding of the mobile app user journey and acquisition funnel.
- Strong communication and cross-functional collaboration skills.
Candidates with experience in fintech or financial services app marketing are especially encouraged to apply
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About Us
Incubyte is an AI-first software development agency built on the principles of software craftsmanship—where how we build is just as important as what we build. We partner with organizations across stages, from enterprises looking to scale and modernize to early-stage founders bringing new ideas to life.
At Incubyte, AI is deeply integrated across the software development lifecycle to drive speed, efficiency, and smarter outcomes. Guided by Software Craftsmanship values and Extreme Programming practices, we combine high velocity with disciplined engineering to deliver reliable, high-impact solutions.
We don’t just build software—we incubate dedicated engineering teams. From designing systems to shaping team structures and organizational strategy, we enable our clients to launch and scale products that are relevant today and resilient for the future.
Whether you’re scaling an existing product, building from scratch, or optimizing manual processes, we help you move faster with confidence:
- Scale and modernize your product
- Launch quickly and iterate continuously
- Automate processes for non-linear growth
- Build systems that are stable, predictable, and measurable
Our approach is rooted in ownership. As a DevOps-driven organization, our engineers take responsibility for the entire lifecycle—from development to release—ensuring quality at every step.
Founded by product professionals, we bring a strong product mindset into services. We’re driven by curiosity, continuous learning, and a passion for building great software the right way.
We’re always looking for people who care deeply about code, craftsmanship, and growth. Join us if you’re excited to build, learn, and make an impact.
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