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Influencer Marketing
Influencer Marketing

Influencer Marketing at RSH Global · Kolkata · 3 - 6 years · ₹6L - ₹10L / yr · Posted 29 Oct 2026

RSH Global's logo

Influencer Marketing

Sanchari Mukherjee's profile picture
Posted by Sanchari Mukherjee
3 - 6 yrs
₹6L - ₹10L / yr
Kolkata
Skills
Social Media Marketing (SMM)
Digital Marketing

Role Summary : The Influencer Marketing Associate will support in planning and executing Joy & Orimii’s influencer marketing campaigns across nano, micro and larger creators. The role will be responsible for creator identification, outreach, coordination, campaign execution, content tracking and performance reporting, while ensuring campaigns are delivered on time and as per brief. The ideal candidate is social-media savvy, highly organized, proactive and comfortable managing high volumes of creators, with a strong understanding of influencer content and the Indian creator ecosystem.


Key expectation: Campaign Execution

• Execute influencer campaigns from briefing to closure.

• Coordinate with creators/agencies on briefs, content, approvals and timelines.

• Track deliverables, live posts, product dispatches and campaign trackers.


Content & Social Media

• Stay updated on social trends, creators and emerging formats.

• Evaluate creators for brand fit and content quality.

• Monitor competitor influencer activity and share relevant content opportunities.


Reporting & Documentation


• Maintain accurate creator databases, campaign trackers and performance records.

• Track key campaign metrics including reach, views, engagement and content delivery.

• Support campaign reporting and post-campaign analysis.


Internal Coordination


• Coordinate with Brand, Social, Creative, Performance and other internal teams for seamless campaign execution.

• Manage documentation and payment-related coordination.

• Escalate delays or issues to the Deputy Manager.

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About RSH Global

Founded :
1988
Type
Size
Stage

About

RSH Global Pvt Ltd is a personal care company that offers innovative, high-quality, and affordable personal care solutions to people worldwide. With two manufacturing units in Himachal Pradesh, one in Kolkata, and another in Assam, the company produces personal care products made of natural ingredients. RSH Global's brands include Joy and Karis, which offer natural ingredient-based products, and X-MEN, a men's grooming product range. The company's manufacturing excellence stems from its passion for creating the best quality products, and it uses international tools like Consumer Safety, 4P, 5S, HACCP, TPM, etc., to ensure consistent quality improvement at every step of product development. RSH Global has marked its global presence in more than 25 countries, including Africa, the Middle East, and the SAARC countries, and is counted among the top five lists of Body lotion, Cream, and Face Wash category in India. The company treats all its stakeholders with transparency, respect, and fairness and encourages its people to have an entrepreneurial mindset and provides ample opportunities to learn and grow while maintaining work-life balance. Industries in which the company operates: Personal Care
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• Own and manage social media profiles across relevant platforms, ensuring consistent brand

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• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.

• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.

• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.

• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.

• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.

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• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.

• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.

• Prepare regular social media performance reports and recommendations based on key metrics and learnings.


WHAT WE’RE LOOKING FOR

• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.

• Strong passion for skincare, beauty, wellness and consumer brands.

• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

lifestyle or FMCG.

• Experience working with marketing/media agencies is a plus.

• Strong understanding of Instagram and other major social media platforms, formats and content trends.

• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.

• Good understanding of Google Analytics, web analytics and social media performance metrics.

• Working knowledge of SEO best practices and digital marketing fundamentals.

• Strong influencer management skills, including creator identification, negotiation, briefing, execution and

performance tracking.

• Comfortable working cross-functionally with creative, marketing, PR and communications teams.

• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.


EDUCATION

• Bachelor’s or Master’s degree in any relevant discipline.

• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

field.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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