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App Growth & Marketing (ASO Specialist)
App Growth & Marketing (ASO Specialist)
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App Growth & Marketing (ASO Specialist)

Charvi Marwah's profile picture
Posted by Charvi Marwah
2 - 6 yrs
₹6L - ₹12L / yr
Delhi
Skills
Digital Marketing
Marketing Strategy
paid marketing
performance marketing
app store optimisation (ASO)
Mobile App Marketing
Appflyer
ga4
user acquisition
app growth
A/B Testing

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time


Key Responsibilities

  • Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
  • Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
  • Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
  • Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
  • Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
  • Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
  • Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
  • Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
  • Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
  • Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
  • Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
  • Explore new acquisition channels, growth opportunities, and marketing experiments.
  • Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
  • Prepare regular reports on app growth and marketing performance and provide actionable insights.


Required Skills & Qualifications

  • 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
  • Hands-on experience managing Google Ads and Meta Ads campaigns.
  • Strong understanding of App Store Optimization (ASO).
  • Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
  • Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
  • Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
  • Strong analytical and problem-solving skills.
  • Ability to work with data and translate insights into actionable growth strategies.
  • Good understanding of the mobile app user journey and acquisition funnel.
  • Strong communication and cross-functional collaboration skills.



Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Bondspe

Founded :
2023
Type :
Product
Size :
0-20
Stage

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