Growth Lead at Craft My Plate · Hyderabad · 5 - 12 years · ₹15L - ₹40L / yr (ESOP available) · Bootstrapped · Posted 23 Sep 2026
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
Shubham Vishwakarma
Full Stack Developer - Averlon
About Craft My Plate
About
India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."
Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.
Candid answers by the company
Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.
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About Starbond
Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.
About the Role
The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.
You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.
Key Responsibilities
DTC Growth and Customer Acquisition
- Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
- Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
- Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
- Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.
LTV, Retention, and Lifecycle Marketing
- Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
- Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
- Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
- Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.
Paid Advertising and Conversion
- Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
- Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
- Review performance at the channel, campaign, audience, creative, product, and cohort levels.
- Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.
Agency and Vendor Management
- Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
- Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
- Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
- Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
- Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.
Content, Creative, and Brand
- Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
- Ensure reliable content-production support is available when external resources are required.
- Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
- Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
- Ensure approved assets are properly named, organized, and stored in company-owned systems.
Team Leadership, Process, and Reporting
- Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
- Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
- Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
- Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
- Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
- Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.
What Success Looks Like
- Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
- Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
- Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
- The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.
What We’re Looking For
- Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
- Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
- Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
- Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
- Experience leading and developing marketing team members, setting KPIs, and managing performance.
- Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
- Excellent written and verbal communication, with a proactive and concise reporting style.
- Highly organized, accountable, and comfortable working in a remote, fast-moving environment.
Performance Marketing & Growth Manager
Brand + Growth ·Onsite · Full-time
Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.
What You'll Do
• Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention
• Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works
• Own budget allocation across channels and hit hard growth targets
• Shape brand positioning, voice, and creative consistency across every channel
• Partner with product on growth loops, retention, and lifetime value
• Brief creative teams with data-backed insights; report performance to leadership
What You Need
• 3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role
• Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)
• Startup, D2C, e-commerce, or consumer brand background preferred
• Data-driven mindset — comfortable owning a budget and being accountable for targets
• Genuine interest in brand-building, not just performance metrics
Nice to Have
• Experience across multiple international markets
• Experience building a brand from 0→1, not just scaling an established one
• Basic design or copywriting sensibility
Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.
About the role
We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.
This is a full time, on-site role based in Hyderabad.
Key responsibilities
- Identify, reach out to, and build lasting relationships with relevant influencers and creators
- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement
- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance
- Continuously track the metrics that grow users, run experiments, and double down on what works
- Report on growth performance and share clear insights with the team
Requirements
- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing
- Practical experience running Google Ads and Meta Ads
- Experience with influencer outreach and managing social media platforms
- Comfortable with marketing analytics and making decisions from data
- Organised, self-driven, and able to own targets and numbers
- Strong written communication in English
Good to have
- Experience marketing a product, app, or SaaS rather than a service
- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools
- An eye for creative and messaging that converts
What we offer
- Ownership of growth for a live AI product that people already use every day
- A small, fast-moving team where your work shows up in real users, week after week
- Real, measurable marketing experience on a product with global reach
About Realityrift Innovations
Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.
About the Role
We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.
You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.
What You’ll Do
Define our target audience, segments, and customer personas
Build and execute GTM and growth strategies
Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.
Work closely with the content team on campaigns, social content, and brand messaging
Improve website/product-page conversion and customer journey
Track CAC, conversion rate, repeat purchases, retention, and revenue
Run growth experiments and double down on what works
Understand customer behaviour, feedback, and purchase drivers
Work with founders and the team to build a repeatable D2C growth engine
What We’re Looking For
3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth
Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus
Strong understanding of customer acquisition and conversion
Hands-on experience with social media, influencers, performance marketing, and/or e-commerce
Comfortable working with data and making decisions based on results
Strong execution mindset and ability to work independently
Someone who builds, tests, learns, and moves fast
What We Want
We’re not looking for someone who just makes marketing plans.
We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.
Growth Marketing Manager — Enterprise
ABOUT THE ROLE
We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.
This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.
WHAT YOU WILL DO?
- Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
- Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
- Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
- SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
- Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
- Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
- Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
- Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
- Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.
WHAT WE ARE LOOKING FOR?
- 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
- Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
- Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
- Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
- Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
- Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
- Clear written English, and the judgement to start from context rather than a brief.
- Willing to be measured on pipeline influenced.
BONUS POINTS
- B2B enterprise or regulated-industry experience
- Account-based marketing
- Developer marketing or technical community work
- An informed opinion on how large language models surface brands
- Enough HTML and CSS to unblock yourself
- Exposure to both Indian and international markets.
- Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.
LinkedPhone is looking for a high-potential marketer to help build our marketing function from the ground up.
No inherited marketing machine. No established playbook.
You’ll work directly with the founders to identify growth opportunities, understand our US & Canadian customers, run experiments, improve acquisition and conversion, and help build LinkedPhone’s marketing playbook.
We’re looking for:
• 2–4 years in Growth Marketing, Performance Marketing, B2B SaaS, startups, product companies, or strong digital agencies
• Strong analytical and problem-solving skills
• Hands-on experience with customer acquisition, campaigns, funnels, CRO, marketing analytics, or growth experiments
• A generalist mindset — not someone limited to only SEO, content, or social media
• Experience with US/Canada or international markets strongly preferred
• Strong understanding of North American buyers and SMB customers
• Comfortable using AI for research, analysis, experimentation, and automation.
🎓 MBA/PGDM from a strong Indian business school preferred — including IIMs, ISB, XLRI, FMS, SPJIMR, MDI, MICA, and similar institutions. Pedigree matters less than execution and potential.
Why LinkedPhone?
Work directly with the founders. Own real growth problems. Build from zero. And grow your responsibility as the marketing function grows.
📍 Hyderabad
💼 2–4 years
💰 ₹18–24 LPA CTC
About the Role
We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.
Key Responsibilities
- Develop and strengthen the brand across retail and digital channels.
- Plan and execute marketing campaigns to increase brand awareness and customer engagement.
- Create cost-effective marketing initiatives that deliver measurable results.
- Drive marketing activities that contribute to retail sales growth.
- Manage the brand's social media and digital presence, including content planning and campaign execution.
- Track campaign performance, analyze ROI, and optimize marketing efforts.
- Coordinate with sales, retail, and design teams to ensure successful campaign execution.
- Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
Required Skills & Experience
- 2–5 years of experience in Marketing, Brand Management, or a related field.
- Experience in retail, fashion, or consumer brands is preferred.
- Strong understanding of digital marketing and social media platforms.
- Ability to plan and execute campaigns within budget.
- Analytical mindset with experience measuring campaign performance.
- Excellent communication, coordination, and project management skills.
- Self-motivated, creative, and proactive approach to problem-solving.
Qualifications
- Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
What We're Looking For
- A creative thinker with fresh ideas.
- Someone who can balance brand-building with business objectives.
- A collaborative professional who enjoys working in a fast-paced environment.
Experience: 2–5 Years
Schedule: Monday to Friday (5 Days Working)
Employment Type: Full-time
Job description:
Location: Chennai (on-site)
Experience: 6+ years
Industry: Apparel
Role Objective
We are hiring for a fast-growing apparel company seeking a Performance Marketing Lead to build and scale its digital sales engine. This is a hands-on role for a data-driven marketer who thrives on optimizing paid media and marketplace advertising. You will own end-to-end execution across digital platforms and marketplaces, ensuring profitable growth and measurable impact.
Key Responsibilities
- D2C Growth: Plan, execute, and optimize campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive sales on the company website.
- Marketplace Advertising: Manage Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards. Leverage search analytics to identify keyword gaps and optimize “Always-on” campaigns.
- Agency Management: Act as the primary contact for external agencies. Define KPIs, audit performance daily, and ensure reporting integrity.
- Analytics & Reporting: Build real-time dashboards tracking CAC, ROAS, LTV, and RTO. Translate complex data into actionable insights for leadership.
- System Building: Establish structured processes for creative testing, keyword harvesting, and budget pacing in the first 90 days.
Skills & Qualifications
- 6+ years of experience in performance marketing and marketplace management within the e-commerce/D2C domain.
- Expertise in GA4, Meta Business Suite, and Google Ads Manager.
- Hands-on experience with marketplace seller portals (Flipkart, Myntra Search Analytics or similar platform).
- Strong analytical ability to convert data into strategic insights and business actions.
Note:
The interested professional should be currently living in South India.
Senior Performance Marketer
Location: Remote
Job Type: Full Time
Experience: 3–6 Years
About SERP Forge
SERP Forge is a full-funnel SaaS marketing agency built around one commercial outcome: turning search demand, AI visibility, paid acquisition, and brand authority into measurable growth. We have worked with 100+ SaaS brands and report $47M+ in revenue driven for clients. Our work spans SaaS SEO, link building, AI SEO, GTM strategy, Google/Meta Ads, social media, content, and demand generation.
We operate as an extension of our clients’ growth teams. That means we care less about channel activity and more about qualified leads, CAC, pipeline velocity, revenue, and what should be scaled or killed next.
About the Role
We are looking for a deeply hands-on Performance Marketer who can turn paid media into a qualified B2B pipeline and revenue.
Google Ads and Meta Ads are mandatory, non-negotiable parts of this role. You must be able to independently build, troubleshoot, optimize, and scale both channels. You will also own LinkedIn Ads and help SERP Forge evaluate emerging paid channels such as ChatGPT Ads / OpenAI advertising when commercially available and relevant to our ICP.
This is not a “manage the agency” or dashboard-reporting role. You will be expected to understand the entire paid growth system: demand capture, demand creation, audience strategy, creative psychology, landing pages, tracking, attribution, CRM feedback loops, funnel economics, and revenue quality.
SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.
What You’ll Own
1. Paid Acquisition Strategy & Execution
- Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
- Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
- LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
- Emerging channels: evaluate and test new paid inventory, including ChatGPT Ads / OpenAI advertising, when available and relevant.
- Build channel plans by ICP, market, buying stage, service line, intent, budget, marginal return, and revenue potential.
- Scale winning campaigns without sacrificing lead quality, downstream conversion, or payback.
2. Funnel, CRO & Experimentation
- Own the paid journey from impression and click through landing page, form conversion, qualification, SQL/opportunity, and closed-won revenue.
- Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
- Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
- Use CRO principles to improve conversion rate and, more importantly, the percentage of traffic that becomes qualified pipeline.
- Turn winning experiments into repeatable campaign playbooks.
3. Measurement, Attribution & Revenue Accountability
- Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
- Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
- Use UTMs, click IDs, lifecycle stages, enhanced conversions, conversion APIs, and CRM data appropriately.
- Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
- Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
- Own budget pacing, forecasting, scenario planning, and spend reallocation.
- Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.
4. Creative, Psychology & Messaging
- Translate buyer pain points, objections, desired outcomes, search intent, competitive positioning, proof, and risk into ads that generate qualified demand.
- Build structured creative-testing systems for hooks, angles, formats, offers, CTAs, proof points, and stages of awareness.
- Write and iterate performance copy for Google, Meta, LinkedIn, and landing pages.
- Brief designers with clear hypotheses rather than generic “make more creatives” requests.
- Use performance data to determine what message should be made next and why.
- Use AI tools to accelerate research, variation generation, QA, analysis, and reporting without outsourcing judgment.
5. Market & Competitive Intelligence
- Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
- Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
- Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.
Core Requirements (Must Have)
- 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
- Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
- Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
- Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
- A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
- Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
- Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
- Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
- Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
- Strong landing-page and CRO fundamentals.
- Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
- Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
- Strong copywriting and messaging judgment for direct-response and B2B buying contexts.
Strongly Preferred
- Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
- Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
- Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
- Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
- Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
- Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
- Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.
What Great Looks Like
- You do not stop at “the campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
- You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
- You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
- You understand that a cheap lead can be expensive if it never becomes a pipeline.
- You are curious about new platforms but disciplined about proving incrementality before scaling spend.
- You communicate clearly, document learnings, and take full ownership of results.
KPIs & Success Metrics
- Qualified lead volume
- Cost per qualified lead
- Paid-sourced pipeline
- Customer acquisition cost (CAC)
- Revenue-to-spend / ROAS where attributable
- Landing-page conversion rate
What You’ll Have Done in Your First 90 Days
- Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
- Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
- Establish a clean measurement baseline from spend to qualified pipeline and revenue.
- Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
- Improve lead quality and conversion efficiency before aggressively scaling budgets.
- Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.
Why Join SERP Forge
- Own paid growth for a company operating in competitive global B2B markets.
- Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
- Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
- Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
- Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.
We are looking for a B2B Growth & Digital Marketing Executive to help build Surpluss into a global B2B brand and marketplace.
This is a hands-on growth role, not a traditional social media marketing position. You will be responsible for generating qualified B2B leads, building acquisition channels, running digital campaigns, developing content, improving SEO and inbound traffic, and working closely with Sales and Procurement to convert marketing activity into business opportunities.
What you'll own
- B2B lead generation and demand generation
- LinkedIn growth and lead generation
- Google, Meta and LinkedIn advertising
- SEO and inbound acquisition
- Email marketing and lead nurturing
- Content and thought leadership
- Landing pages and conversion optimisation
- CRM and marketing automation
- Campaign analytics and reporting
- Global market and competitor research
- AI-powered marketing and automation
Who we're looking for
We are looking for someone who is commercially minded, analytical and hands-on.
You should be comfortable taking a campaign from idea → execution → lead generation → measurement → optimisation.
Candidates with experience in B2B SaaS, marketplaces, technology, industrial, supply-chain, logistics, procurement or other B2B businesses will be preferred.
Experience generating qualified leads, rather than simply increasing social-media engagement or followers, is highly valued.
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon