Digital Marketing- Meta Ads Manager - Bangalore

We are looking for a skilled Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns. The candidate will be responsible for lead generation, audience targeting, campaign setup, budget management, ad creatives, performance tracking, and ROI optimization

🚀 We’re Hiring: Meta Ads Expert

Company: Magic Clickz

Location: Indore

Work Mode: Complete Work From Office (WFO)

Employment Type: Full-Time

Experience: 2–5 Years

We are looking for a Meta Ads Expert who can independently manage and optimize paid advertising campaigns across Facebook & Instagram and drive measurable business results.

Key Responsibilities:

• Plan, create, and manage Meta Ads campaigns across Facebook & Instagram.
• Develop strategies for lead generation, conversions, sales, and brand growth.
• Set up and optimize Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
• Monitor and optimize campaign performance based on CTR, CPC, CPL, CPA, ROAS, conversions, etc.
• Manage campaign budgets and ensure efficient ad spend.
• Coordinate with the creative team to develop high-performing ad creatives and copies.
• Track campaign performance and prepare regular reports.
• Identify trends, test new strategies, and continuously improve campaign performance.
• Ensure proper implementation and monitoring of Meta Pixel and conversion tracking.

Requirements:

• 2–5 years of hands-on experience in Meta/Facebook & Instagram Ads.
• Strong understanding of paid social media advertising and campaign optimization.
• Experience in handling multiple ad accounts/campaigns.
• Good analytical and problem-solving skills.
• Ability to work with performance metrics and make data-driven decisions.
• Candidates must be available for full-time Work From Office in Indore.

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Performance Marketing & Growth Manager

Brand + Growth ·Onsite · Full-time

Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.

What You'll Do

•  Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention

•  Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works

•  Own budget allocation across channels and hit hard growth targets

•  Shape brand positioning, voice, and creative consistency across every channel

•  Partner with product on growth loops, retention, and lifetime value

•  Brief creative teams with data-backed insights; report performance to leadership

What You Need

•  3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role

•  Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)

•  Startup, D2C, e-commerce, or consumer brand background preferred

•  Data-driven mindset — comfortable owning a budget and being accountable for targets

•  Genuine interest in brand-building, not just performance metrics

Nice to Have

•  Experience across multiple international markets

•  Experience building a brand from 0→1, not just scaling an established one

•  Basic design or copywriting sensibility

Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.

We're a performance ad agency hiring a Meta (Facebook/Instagram) media buyer to own client accounts end-to-end in competitive, restricted direct-response verticals.

What you'll do:

• Launch, optimize, and scale Meta campaigns across client accounts
• Own the numbers — CPL, CPA, ROAS, and profitable scaling
• Manage tracking (Pixel/CAPI), creative testing, and daily monitoring
• Communicate directly with clients

You're a fit if you:

• Have run Meta direct-response campaigns independently for 2+ years
• Think in CPA/ROAS and can scale profitably, not just launch
• Are comfortable in competitive, policy-sensitive niches
• Use AI/automation in your workflow, and work without hand-holding

We provide the full stack — accounts, tracking, budgets, creatives, and a content team — so you focus purely on buying and scaling. Remote, full-time.

To apply, answer this: walk us through one campaign you scaled — the starting CPA, the 2–3 changes you made, and the ending number.

Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

What you’ll actually do

You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.

Campaign Execution

• Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
• Set up campaign structures, ad sets, audiences, placements, and creative rotations
• Upload creatives, write ad copy variations, and set up A/B tests
• Manage budgets, pacing, and bid strategies across accounts

Optimization and Analysis

• Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
• Identify winning and losing ad sets, scale or kill based on data
• Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
• Pull weekly performance reports and flag what’s working and what isn’t

Creative and Landing Page Collaboration

• Brief the creative team (or external designers) on ad creative needs based on what’s working
• Work with the founder to test landing page variants and recommend CRO experiments
• Stay on top of creative trends in D2C, especially for premium and lifestyle brands

AI-First Workflow

You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work

• Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
• Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
• Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
• Stay current on new AI tools as they launch and bring ideas to the team
• If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here

Client Communication

This is roughly 30–40% of the role. You’ll be client-facing from week one

• Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
• Respond to client messages on WhatsApp/email within working hours, professionally and with data
• Write structured weekly performance reports clients can read in 5 minutes
• Manage client expectations on timelines, results, and creative deliverables
• Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask

What we’re looking for

Must have

• 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
• You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
• Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
• Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
• Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
• Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
• Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
• Analytical mindset — you can look at a table of numbers and tell a story
• Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands

Nice to have

• Experience with D2C or ecommerce brands (Shopify, WooCommerce)
• Familiarity with GA4, Meta Pixel events, conversion API setup
• Exposure to creative testing frameworks and ad copy writing
• Worked at an agency before (you understand client cadence)
• 
  

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.