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SEO Executive

SEO Executive at Pavans Group · Vadodara · 1 - 4 years · ₹2L - ₹4.2L / yr · Posted 30 Sep 2026

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SEO Executive

HR Pavansgroup's profile picture
Posted by HR Pavansgroup
1 - 4 yrs
₹2L - ₹4.2L / yr
Vadodara
Skills
Search Engine Optimization (SEO)
Digital Marketing
Content Writing
Marketing
skill iconGoogle Analytics

Roles & Responsibilities:

  • Manage ASO activities for Play Store and App Store applications
  • Improve app ranking, organic installs, and app visibility
  • Perform keyword research for SEO and ASO
  • Handle On-page, Off-page, and Technical SEO activities
  • Run Google Ads, Meta Ads, and app promotion campaigns
  • Track performance using Google Analytics, Search Console, Firebase, and Play Console
  • Create SEO-friendly content, blogs, and app descriptions
  • Coordinate with design and development teams for marketing activities


Required Skills:

  • Strong knowledge of ASO and SEO concepts
  • Experience with Play Console, Google Analytics, and Search Console
  • Familiar with Google Ads and Meta Ads
  • Good keyword research and content writing skills
  • Good communication and coordination skills


Preferred:

  • IT industry experience preferred
  • Mobile app marketing experience will be an added advantage


Why Join Us

  • Work on high-impact Web and Mobile solutions for diverse and global clients
  • Structured career growth within a professional, collaborative, and performance - driven environment
  • Exposure to diverse industries and global markets, enhancing long-term career value


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About Pavans Group

Founded
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About

Pavans Group is a leading software development company in India delivering custom web, mobile apps, AI solutions, and IoT products for startups and enterprises worldwide. 15+ years expertise.
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Hey there!


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Apart from work, we continually invest in growing you as a professional and a human.

  1. Book club — broaden your horizons by picking up a book every month and have fun doing so
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Growth requires mentorship

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This sounds good. But what exactly will you work on?

This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:


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You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.


Backlink Outreach and DR Growth

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If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.


What you won't be doing

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  • You won't be designing carousels or editing videos. We have a designer for that.
  • You won't be posting on LinkedIn and X. We have someone handling social execution.
  • Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.


Here's what we expect from you

  1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
  2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
  3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
  4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
  5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
  6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
  7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
  8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
  9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.


Tools you'll work with

  1. SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
  2. Analytics: GA4, GTM, Looker Studio
  3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
  4. Ops: Notion, Slack
  5. Outreach: Email (your preferred tool), LinkedIn


The fine print

  1. Experience: 3-4 years
  2. Location: Mumbai
  3. Reports to: Marketing Head
  4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.


If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

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🔥 The Mindset Matters More Than the ToolsWe’re not looking for someone who needs to be told exactly what to do.


We’re looking for someone who:


Thinks before executing.Researches before planning.Measures before judging.Finds solutions instead of excuses.You should be comfortable taking a business objective and figuring out how to achieve it, rather than waiting for a step-by-step brief.


💡 You will do well here if...You are curious, analytical, proactive, creative, resilient and genuinely interested in understanding how digital marketing is changing.We especially value people who can identify:“What aren't our competitors doing that we could own?”


📍 Position DetailsRole: Digital Marketing Specialist – B2B Growth & Organic MarketingExperience: 2–3 YearsLocation: NoidaWork Mode: On-SiteEmployment: Full-TimeCompany: ZEX PR WIRE®


💼 Interested?Send your updated CV along with examples of digital marketing projects you have worked on.If possible, share measurable results traffic growth, ranking improvements, leads, conversions, content performance, experiments or other outcomes.


We’re more interested in what you achieved and how you achieved it than a list of tools on your resume.


📩 Apply now / DM us to discuss the opportunity.

#Hiring #DigitalMarketing #DigitalMarketingJobs #SEO #AEO #GEO #B2BMarketing #GrowthMarketing #ContentMarketing #DigitalGrowth #MarketingJobs #NoidaJobs #SEOJobs #ZEXPRWIRE

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