SEO Executive

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

Role Overview 

Support SEO and digital marketing activities to improve website visibility, search rankings, and online traffic. 

Responsibilities 

• Perform keyword research and competitor analysis  
• Optimize website content for SEO  
• Assist in on-page and off-page SEO activities  
• Track website performance using SEO tools  
• Support content and backlink strategies  

Skills Required 

• Basic understanding of SEO concepts  
• Familiarity with Google Search Console or SEO tools  
• Good analytical and research skills  
• Strong written communication skills  

Details 

• Duration: 3–6 months  
• Mode: Remote  
• Certificate + PPO based on performance 

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

Brew8 builds and publishes subscription iOS apps — 55+ shipped across fitness, AI photo tools, utilities, and games. We find categories where existing apps are weak, build better ones fast, and grow them through ASO and paid ads.

The role

You run our product pipeline. Every app starts as research and ends as a shipped, tested app. You're not a designer, developer, or product visionary. You're the person who makes sure the right work gets done, fully, on time, to spec.

What you'll do

Research: The apps that we should build next (based on our internal way, you're always free to try your own ways as well)

Briefs: Turn an approved candidate into a complete App Brief using our template and Claude — positioning, onboarding flow, paywall, content schema, feature list. Fill every gap before handoff.

Content: Generate structured content (workout plans, program schedules, prompt libraries) from our asset library using Claude, then verify every row against the actual assets.

Handoff & follow-up: Hand briefs to design and iOS, check progress mid-week, catch wrong directions early, escalate blockers the same day.

QA: Run the brief's QA checklist on every build on real devices. Log every miss. Nothing ships without your pass.

ASO: Own keywords, metadata, and screenshot angles for every app we ship.

Reporting: One-page weekly status for the CEO — shipped, blocked, next.

What we're looking for

• 1–3 years in any role where you owned a process end-to-end — ops, QA, project coordination, content ops, or early-stage startup generalist
• You use ChatGPT/Claude daily for real work and can describe a workflow you built with it
• Have good knowledge about Codex/Claude Code and other AI LLMs and models, should be great with using AI to make things faster and better.
• Extremely detail-oriented — you notice the missing field, the wrong option order, the broken button
• Comfortable with spreadsheets, JSON/CSV, and app analytics
• You use iPhone apps critically and can explain why one onboarding converts and another doesn't
• Written English clear enough to write a spec a developer builds from without asking questions
• Reliable: shows up, communicates leave early, follows through

Nice to have

• ASO experience (keyword research, metadata, screenshot testing)
• Figma, TestFlight, Claude Code, Codex, ChatGPT, etc.
• Creative expertise and a problem solving attitude.
• Prior work at a consumer app studio or D2C brand

Success at 90 days

• CEO picks from your weekly scored candidates without redoing the research
• Your briefs go to design and dev without the CEO rewriting them
• A content plan that used to take two weeks takes you two days
• Zero shipped apps with a missed item that was on the QA checklist

1. AI SEO 2. Google SEO (On page and Off Page) 3. Bing SEO (On page and Off Page) 4. Opera mini SEO (On page and Off Page) 5. DuckGo (On page and Off Page) 6. Yandex SEO (On page and Off Page) 7. Technical blog and article 8. Backlink generation 9. Schema markup generation 10. Website SEO optimization 11. Marketplace SEO work 

About Us :

At Kings Digital, we don’t just run SEO campaigns—we build growth systems. We work with brands that want more than rankings—they want real business impact.

Our approach blends SEO, content, and AI to stay ahead of how search is evolving. From local SEO to semantic strategies and AI-driven workflows, we treat SEO as an ecosystem, not a checklist.

What We’re Looking For :

We’re looking for someone who understands that modern SEO is deeply connected with content, user intent, AI, and Local SEO. Someone who can think strategically, execute independently, and use AI tools to work faster and smarter while maintaining quality and accuracy.

The ideal candidate should have experience with content-driven SEO, Local SEO, Google Business Profile (GBP) optimization, and multi-location SEO campaigns. They should understand how search behavior is evolving across traditional search engines and AI-powered platforms.

If you’re curious about how content ranks on Google, Google Maps, and AI platforms like ChatGPT, Gemini, and Perplexity, and you enjoy experimenting with new SEO and AI workflows, you’ll fit right in.

What You’ll Do:

• Build and execute SEO strategies aligned with business goals across different industries and geographies, including multi-location and international projects
• Conduct keyword research across short-tail, long-tail, semantic, and topical clusters, and turn those insights into structured content plans
• Create and optimize high-quality content including landing pages, service pages, and blogs that are not only SEO-friendly but also conversion-focused
• Write clear, compelling website copy that aligns with search intent and drives user action, not just traffic
• Continuously improve existing content by optimizing for rankings, engagement, and conversions
• Ensure strong on-page SEO implementation including titles, meta descriptions, schema, internal linking, and overall content structure
• Manage Local SEO and Google Business Profile (GBP) campaigns, including profile optimization, multi-location SEO, local keyword targeting, service area optimization, GBP content creation, geo-tagging, posting strategies, local citation management, review management, and local ranking growth initiatives
• Perform technical, content, and competitor audits and translate findings into actionable improvements
• Execute off-page SEO activities including high-quality backlink creation, web 2.0 submissions, business directory and citation listings, and outreach for guest posting and digital PR to build domain authority and brand visibility
• Use AI tools like ChatGPT, Perplexity, Claude, and Gemini to speed up research, content creation, SERP analysis, and idea generation while maintaining originality and quality
• Experiment with AI + SEO workflows to build semantically strong, entity-rich content that can rank both on search engines and AI-driven platforms
• Collaborate with designers, developers, and other team members to ensure proper implementation of SEO and content strategies
• Track performance using GA4, GSC, and Looker Studio, and convert data into meaningful insights and actions
• Stay updated with Google algorithm changes, AI in search, and evolving SEO trends

Tools You’ll Use :

• GA4, GSC, Ahrefs, SEMrush, Screaming Frog
• ChatGPT, Perplexity, Claude, Gemini
• SurferSEO or similar tools
• WordPress or other CMS platforms
• Google Docs, Sheets, Slides or similar tools

Who You Are :

• You have hands-on experience in SEO and understand how content plays a key role in rankings and conversions
• You can write or guide content that is clear, engaging, and aligned with both search intent and business goals
• You’re familiar with concepts like Semantic SEO, topical authority, and structured content strategies
• You have practical experience with Local SEO, Google Business Profile (GBP) optimization, multi-location SEO, local keyword research, citation management, review management, and service area targeting
• You understand how Google Maps rankings work and can implement strategies to improve local visibility and engagement
• You’re comfortable using AI tools in your daily workflow and curious to experiment further
• You can handle projects independently while also collaborating with a team
• You’re analytical, detail-oriented, and focused on results
• You stay updated with industry trends and are always looking to improve

We are looking for a highly motivated SEO Executive to join our team. The ideal candidate will be responsible for implementing SEO strategies to improve website visibility, drive organic traffic, and achieve higher search engine rankings.

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets

Job Description – Digital Marketing

• Assist in planning and executing digital marketing campaigns.
• Manage social media platforms and create engaging content.
• Perform basic SEO and keyword research.
• Support Google Ads and Meta Ads campaigns.
• Monitor website traffic and campaign performance.
• Generate leads and improve online brand visibility.
• Prepare basic marketing reports.
• Freshers with good communication and a willingness to learn are welcome.

Role & Responsibility:

• Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

• Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

• Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

•   Keyword research strategies (terms, head/tail, user intent, etc).

•   Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

•  On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

• Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.

•  Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.

•  Work with editorial and marketing teams to drive SEO in content creation and content programming.

•  Link building strategies and execution; including viral and buzz-oriented efforts.

•   Should have knowledge about Social Media, advanced knowledge of Google Analytics.

•   Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.

•    Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

Experience: Minimum 7 Years

Location: Indore Onsite