
Responsibilities
- Experience with Google Analytics, Google AdWords, and having crafted media solutions that drive positive outcomes.
- Digital advertising experience, specifically in lead generation via ad operations.
- Experience with A/B testing and marketing effectiveness measurement methodologies and technologies.
- Experience in remarketing campaigns on Google Ads.
- Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Setting performance goals and objectives with supervisor
- Budgets are spent within daily/ monthly limits as assigned
- Studying & forecasting market needs, planning & executing product launches and campaigns.
- Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teams
- Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
- Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
- Study competition and recommend /implement changes to gain edge above competition
- Help create PPC strategies including keyword research and analysis
Experience
- Candidate should be a graduate.
- Google Ad Campaign Experience – 4 – 8 yrs (REQUIRED)
- Experience in managing Financial Services/products will be a plus
- Applicant can be from Any Location and willing to relocate.
Job Type: Full-time
Ability to commute/relocate:
- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

About Adwing Network Solutions Pvt Ltd
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OZiva is India's leading clean label active nutrition brand, combining modern science & ancient Ayurveda.
OZiva is a startup founded by IIT, INSEAD, and Mumbai University alumni with an existing vision to help
people lead a healthier & better lifestyle.
Manager - Performance Marketing
● Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms
● Keyword Research & Monitoring
● Writing Ad copy/description
● Basic knowledge of Google Sheets
● Must be proficient in the English Language
● Monitors the latest trends in social media, including advertising formats, channels and technologies in order
to improve campaign performance and provide recommendations
● Compile data across several platforms and create weekly/monthly reports, including analysis for insights,
optimizations and future strategy development
● Displays organizational capabilities to track progress, execution and consistency of social advertising
campaigns
● Running Email/SMS Campaigns
● Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing,
campaign creation and optimization
● Coordinate with Ad Agencies & take regular updates
● Coordinate with content team to get the required creatives
● Coordinate with production team to ensure inventory is in place before running campaigns
About the company
We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.
Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).
Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.
Job Description:
We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.
Core Responsibilities:
• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.
• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.
• Create original content ideas and IPs to strengthen engagement and base size.
• Create a one-of-a-kind community around the brand’s core message by fostering conversations and
engagement.
• Monitor and measure key metrics for the social pages.
• Monitor and measure brand reputation and presences through social listening. This would also entail
ensuring consistency of brand voice and brand persona.
• Build and enforce a crisis management module for any kind of direct negative publicity.
Requirements:
• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.
• Having worked with digital-first consumer brands (either in a in-house team or agency).
• Thorough knowledge of social platforms, analytics and tools.
• Original thinker with a fresh perspective.
Responsibilities:
- Execute campaigns on Facebook, Google Ads & other portals to drive growth.
- Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
- Analyzing & Reporting of Data & executing changes based on learnings.
- Coordinate with the design team to ensure campaign implementation.
- Planning & Testing of creatives & Audiences.
- Work on creatives & communication for the ads on various portals.
Must Haves: -
Experience: 1.5 - 2 years in Performance Marketing
Good written and verbal communication skills.
Knowledge of Microsoft Excel
As an email marketing specialist, you will require good knowledge of email campaigns. You should be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.
Duties and responsibilities
- ● Manage all aspects of Exito’s triggered and transactional email program: including but not limited to Flagship Events & Customized Events.
- ● Develop, manage, and create a strong testing strategy for continuous improvement of all triggered campaigns.
- ● Develop, manage, and create re-engagement series for optimum conversion of un-engaged subscribers.
- ● Collaborate with copy and design teams on creative execution of offers.
- ● Responsible for analyzing email metrics to improve conversion and plan future strategies.
- ● Manage and execute the testing process through our email service provider.
- ● Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing efforts.
- ● Develop, manage and create drip campaigns for emailers.
- ● Responsible for managing lists and accounts in CRM.
Requirements and qualifications
- ● Bachelor’s Degree preferred.
- ● 2-3 years of Email Marketing experience preferred.
- ● Demonstrated analytical analysis of results and strategic planning.
- ● Experience working with an email service provider platform required.
- ● Must be detail-oriented.
- ● Positive attitude, self-motivated, creative individual.
- ● Expert written and verbal communication skills.
- ● Excellent time-management skills and the ability to shift gears in a fast-paced environment are a must.
Job Type: Full time & On-site (5 day work week)
Job Location: Mangalore/Bangalore
- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services
- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness
- Work with the engineering, design, and product team to implement tests quickly
- Track, measure and analyse performance & continuously optimize them
- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.
- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships
Location- Mohali and Panchkula
Working shift- Day (on-site only)
Stipend- 15,000 INR
Skills Required:-
• E-mail marketing.
• Excellent communication skills.
Pre-requisites:-
• Male candidates are preferred
• Must be a Graduate
• Available Immediately
*Opportunity to convert into full-term employment after completing the 6 months training period.*
Team Lead, Digital Marketing
Work Location
Goregaon East, Mumbai
Reports To
Manager / Assistant Manager
Work Timings:
Day Shift: 09:30 am to 6.30 pm (Mon to Fri + 1 Saturday Working)
Job Summary:
Part of the Middle Management Team, Team Lead – Digital Marketing will manage a team of specialists in SEO & SEM to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices.
The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined.
Job Description:
The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines
• Complete adhoc tasks and projects as needed
Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel
Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred
Qualifications & Experience:
• Graduation Mandatory
• Overall experience of minimum 8 years
• Last 3 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred
Mumbai based candidates preferred
- Drive co-branded marketing initiatives with merchants.
- Plan and execute major campaigns to drive merchant sales.
- Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
- Plan year-long marketing activities to help merchants gain visibility among company users.
- Plan campaigns for the pipeline of merchants.
- Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
- Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.
Ideal Skills & Experience
- Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
- Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
- Experience in ideating and executing major campaigns.
- Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
- Knowledge of building landing pages on WordPress is preferred.
- Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
- Ability to coordinate and work with interdepartmental teams.
- Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.
About You
- A+ character. We are team-first here at the company.
- A hard-working mentality. It’s early and there is still a lot to build.
- An excellent communicator.
- A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
- Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
Perks & Benefits
- Competitive salary and benefits
- Group Medical insurance
- Life and long term disability insurance
- Collaborative workspace
- The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual
- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
Requirements
- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

