Google Ads Manager

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

As an email marketing specialist, you will require good knowledge of email campaigns. You should be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.

Duties and responsibilities

1. ● Manage all aspects of Exito’s triggered and transactional email program: including but not limited to Flagship Events & Customized Events.
2. ● Develop, manage, and create a strong testing strategy for continuous improvement of all triggered campaigns.
3. ● Develop, manage, and create re-engagement series for optimum conversion of un-engaged subscribers.
4. ● Collaborate with copy and design teams on creative execution of offers.
5. ● Responsible for analyzing email metrics to improve conversion and plan future strategies.
6. ● Manage and execute the testing process through our email service provider.
7. ● Responsible for being current on all direct marketing and email marketing best practices, CAN-SPAM, and GDPR compliance and applying that to direct marketing efforts.
8. ● Develop, manage and create drip campaigns for emailers.
9. ● Responsible for managing lists and accounts in CRM.

Requirements and qualifications

1. ● Bachelor’s Degree preferred.
2. ● 2-3 years of Email Marketing experience preferred.
3. ● Demonstrated analytical analysis of results and strategic planning.
4. ● Experience working with an email service provider platform required.
5. ● Must be detail-oriented.
6. ● Positive attitude, self-motivated, creative individual.
7. ● Expert written and verbal communication skills.
8. ● Excellent time-management skills and the ability to shift gears in a fast-paced environment are a must.

Job Type: Full time & On-site (5 day work week)

Job Location: Mangalore/Bangalore 

• Drive co-branded marketing initiatives with merchants.
• Plan and execute major campaigns to drive merchant sales.
• Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
• Plan year-long marketing activities to help merchants gain visibility among company users.
• Plan campaigns for the pipeline of merchants.
• Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
• Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.

Ideal Skills & Experience

• Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
• Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
• Experience in ideating and executing major campaigns.
• Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
• Knowledge of building landing pages on WordPress is preferred.
• Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
• Ability to coordinate and work with interdepartmental teams.
• Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.

About You

• A+ character. We are team-first here at the company.
• A hard-working mentality. It’s early and there is still a lot to build.
• An excellent communicator.
• A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
• Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.

Perks & Benefits

• Competitive salary and benefits
• Group Medical insurance
• Life and long term disability insurance
• Collaborative workspace
• The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual